FOR IMMEDIATE RELEASE
SongDivision Drives ‘Back Seat Karaoke’ Into IMEX America
Industry Leaders Revisit the Global Meetings Industry Day Anthem on the Vegas Strip
[Las Vegas, NV] – Armed with today’s top hits, the Global Meetings Industry Day (GMID) Anthem and industry leaders, experiential music agency SongDivision will bring ‘Back Seat Karaoke’ to IMEX America.
SongDivision will interview key industry players on their IMEX experience while cruising along the Vegas Strip. Within the interview, participants will sing along to the GMID Anthem, the industry’s crowdsourced song, with Australia’s most in-demand Emcee, SongDivision’s UK & Europe General Manager, Sam McNeill.
‘Back Seat Karaoke’ will celebrate meetings and events with the industry’s anthem and conduct interviews with industry pioneers.
“Music is a common ground among most people despite title, status or role. Seeing an industry leader rock out to their favourite song allows us to see them in a more personal light. By adding some fun to the GMID anthem, the message has a greater chance of being heard,” says SongDivision CEO, Andy Sharpe.
IMEX’s CEO, Carina Bauer, and Director of Digital Marketing, Miguel Neves, kicked off ‘Back Seat Karaoke’ with Sam McNeill and sang along to a Queen favourite.
Interview highlights will be posted on SongDivision’s Facebook page during IMEX, while clips of the GMID Anthem will be released on social media to further promote Global Meetings Industry Day 2017. Participants will be featured in the official 2017 GMID Anthem video, which will be played at events worldwide on April 6, 2017.
SongDivision has pioneered music-based team building programs, conference openers, corporate entertainment and experiential marketing campaigns around the globe since 2003. SongDivision has worked with clients such as Microsoft, Pfizer, Coca-Cola and KPMG to engage, educate and entertain their audiences. SongDivision has teams throughout the Americas, Europe and Asia Pacific and aims to revolutionize company culture.
Sam McNeill, Creative Director
Westport, Connecticut August 11 2016
Event marketing software newcomer Swoogo announced the acquisition of their 50 th customer today. In just eight months since launching, the company is celebrating rapid success, growing to their current size with no outside funding, and no plans to take investment money in the future.
The unprecedented speed of the company’s growth has highlighted the market’s hunger for a younger, fresher, more robust event software solution. Swoogo’s second generation event tech team, led by Leonora Valvo and Tim Cummins (both previously of etouches) has delivered a product seamlessly designed to answer the problems industry heavyweights have left unsolved for almost a decade.
“We’re honored by the outpouring of confidence the market has shown us and we’re committed to being an independent company that is dedicated to its customers. More importantly—we’re excited to continue building a product that makes event professionals’ lives easier,” says company founder Valvo.
While the company has grown at an unbelievable pace, the team’s success is no surprise to Swoogo’s first customer. “Swoogo is an extremely user-friendly tool,” says Vendome’s Senior Marketing Director Abbegayle Morrow, “The experience from the back-end development to the front-end user is extremely smooth, logical, and very easy to use. Swoogo…is clean, functional and professional – from the registration build-out to even the website build-out. Having worked with many different systems, Swoogo is certainly at the very top of my list.”
It’s clear that Swoogo is doing things a little differently from other products on the market. “Tim [Cummins] and Leonora [Valvo] worked incredibly hard to make a product that is easier to learn and use than any other similar solution. A new generation of event professionals is out there dealing with software systems that were developed before they had even graduated from high school. You wouldn’t buy a cell phone from 2008 – why would you buy event software from then? So we set out to tell these smart, tech-savvy people that yes, duh, there should be something better out there, and there is. It’s us,” said Swoogo marketing consultant Molly Falco.
Beyond their refined product, Swoogo is quickly becoming known for their outstanding support. Led by Head of Product Neil Keefe and Director of Support Michael Sabani, customers are currently reporting 100% satisfaction with the company’s help system.
It’s clear that the Swoogo team has stumbled upon a recipe for success, and the company is looking to continue growing full speed ahead.
Contact: Molly Falco, Marketing Director, email@example.com
9th August 2016
For immediate release
ShowGizmo – a global leader in event app technology is continuing to expand their international team and attract major talent. Current President of Event Booking, and previous Global VP at etouches, Steve Mackenzie was appointed to the ShowGizmo board this week, bringing his global experience to support the business with their expansion into the US.
Steve is well known within the events industry, besides his role with EvenBooking, he has senior executive roles in etouches, Ungerboeck and ASP to his credit. He is based in St Louis, Missouri but travels back to his original homes in New Zealand and Australia regularly.
“I’m honored to take a Director role with ShowGizmo as I’ve known the company for many years and watched their continuous growth and innovation,” said Mackenzie. “I’m a huge fan of organizations that commit to improving the event experience with smart technology so this is a natural fit for me – especially given the Kiwi connection and I look forward to bringing my experiences to assist the team.”
In addition to this appointment, ShowGizmo also welcomed event app expert Ryan O’Connor to the Asia-pacific sales team.
“I am excited to welcome Steve and Ryan to the team,” said CEO Marie-Claire Andrews, “Steve has extensive experience in the events industry that I know will help us be successful offshore and Ryan, in the APAC region, concretes our commitment to our home market.”
Photo Credit: ShowGizmo
For further information:
Marie-Claire Andrews, CEO
Mob: +64 21 814 224
Born out of the events industry in 2010, ShowGizmo Ltd provides premier apps for events in every industry. The company continually improves and innovates event technology making your experience in managing events easier and more seamless. With in-app features like, Q&A, Live Polling, iBeacons and Live Surveys as well as realtime reporting and analytics ShowGizmo provides the only app you need. Get peace of mind with ShowGizmo’s world class event admin service and app concierge support on the ground. And that’s just the for starters. ShowGizmo recently partnered with Crowd Mics exclusively in APAC to provide a new experience using the attendee’s smartphone as a microphone for Q&A at a speaker session. www.showgizmo.com
Colossi’s Crowd Games take on VR at the VRLA Summer Expo
LOS ANGELES, CA August 1, 2016 Colossi LLC, the pioneer in field of interactive crowd gaming, announced today that they are partnering with the Virtual Reality Foundation to bring their crowd.game platform to the VRLA Summer Expo 2016. The expo will take place August 5th 6th 2016 at the Los Angeles Convention Center.
“VRLA aims to provide a memorable experience to all of the attendees, going beyond the realm of AR and VR,” says Ben Skaggs, Cofounder of Colossi. “We’re very excited to bring something different to the table with our platform, giving everyone an experience they can all engage in together while they’re exploring the amazing VR lineup of the expo.”
Colossi’s proprietary crowd.game platform enables hundreds of people in a local space to engage with their interactive gaming content, using their smartphones. Players are then split into teams, where they have to work together to compete against the other teams in some short form, competitive crowd games.
“We’re excited to have Colossi showcase their crowd.game platform at the VRLA Summer Expo,” said Cosmo Scharf, CoFounder, VRLA. “Attendees are going to have a blast working together and playing this game in a collaborative environment, all while using their own phones as controllers!”
Colossi games will be available during both days of the expo, and will be sponsored by one of the expo sponsors, Unity.
Colossi is a Los Angeles based entertainment technology startup that specializes in creating largescale, interactive crowd games for live events. The company’s proprietary technology and content enables brands to connect with live audiences of thousands or more as they play and compete against each other. For more information about Colossi, please visit http://www.thecolossi.co/.
About The Virtual Reality Foundation
Founded in 2014, The Virtual Reality Foundation is a nonprofit that was created at the nexus of the emerging medium of virtual reality and Los Angeles’ entertainment industry. The foundation produces the VRLA Summer Expo, where virtual reality’s new generation of technologists, enthusiasts and thinkers converge to try the latest experiences, consumer gear and creators’ tools, and will host the third annual Proto Awards.
For more information, please contact
Liz King – firstname.lastname@example.org
Aaron Kaufman – email@example.com
Dahlia El Gazzar – firstname.lastname@example.org
28 July 2016 — Yesterday morning, via various outlets, a heavily promoted industry conference scheduled to take place 22-24 August announced it is cancelling the show just one month before the conference.
The Coming Together of Event Minds
This conference was posed to be the ultimate brain date with the best minds and personalities in the live event industry that continue to disrupt and help shape the future of events and experiences. What was unique is the compilation of these voices that are not shy or hesitant to push organizers out of their comfort zone, with opinions often considered controversial. While many, if not all, of the invited speakers and delegates have lost time and money, their knowledge will not go to waste.
[CTRL] +[ALT] + [DEL] : A Collaborative Global Event Reboot
It is important that these conversations take place, and that we as an industry are all tuning in to have our say. Three well-known international event professionals have come together to keep the spirit of this conference alive—in just a few hours notice.
On August 23rd 2016, the industry, worldwide, will be VIRTUALLY treated to an all-star line up of event professionals at NO COST so that we all can take part in what will now be known as [CTRL] + [ALT] + [DEL].
Liz King, Aaron Kaufman, and Dahlia El Gazzar are proud to be leading the charge and are working on the details of this new event.
[CTRL] + [ALT] + [DEL] : A Collaborative Global Event Reboot
- Complimentary registration for either the face-to-face or virtual conference.
- There will be a choice for event professionals to attend the same great content that was planned for the original event.
- You can bring your own beer!
- Tuesday, August 23 worldwide
10 AM – 4 PM ET
The confirmed cast of speakers include:
- David Adler – BizBash Media
- Julius Solaris – EMB
- Andrea Michaels – Extraordinary Events
- Alex Plaxen – Little Bird Told Media
- Nick Borelli – Borelli Strategies
Will Curran – Endless Entertainment
- Stefania Conti-Vecchi – Eventagist
- Liz King – Liz King Events
- Aaron Kaufman – Fifth Element Group
- Dahlia El Gazzar – DAHLIA+
Sponsors & Product Spotlights
Pop-up events are already confirmed in Amsterdam and New York!
We welcome supporters, sponsors, and more. Contact us for more information.
Want to be part of it? The #CTRLALTDEL team is ready to talk!
- Liz King – email@example.com
- Aaron Kaufman – firstname.lastname@example.org
- Dahlia El Gazzar – email@example.com
Join us on Facebook for updates!
What an honor! I’ve been named one of the top 60 Most Influential Event Professionals to Follow on Twitter! Read the article here.
New Enhancements Provide Increased Marketing Visibility and Control to Unlock the Power of Live Events
SAN FRANCISCO, Calif. – June 9, 2016 –Today, DoubleDutch unveiled powerful new capabilities and enhancements to its Live Engagement Platform to provide marketers with unprecedented visibility and control of live events. With this release, the DoubleDutch Live Engagement Platform, which transforms analog events into digital social experiences, will offer an expanded ecosystem of applications, integrations and performance metrics. DoubleDutch will reveal the new capabilities at World Education Congress (WEC), June 11-14, 2016, which is put on by Meeting Professionals International (MPI), a DoubleDutch customer and the largest meeting and event industry association worldwide.
“Organizations have long known the legendary power of live events,” said Lawrence Coburn, CEO and founder of DoubleDutch. “However, three out of five marketers don’t know the ROI of their event investments because there has never been a solution for them to engage and energize audiences or deliver measurable business outcomes to event owners and sponsors. Today’s release makes the Live Engagement Marketing category accessible to marketing professionals and empowers them to digitize their events.”
“When I’m looking for vendors to accomplish our event program goals, it’s critical that they help me enhance, engage and elevate our capabilities for our many businesses and groups globally,” said Jason Askew, Event Solutions and Digital Operations Manager at global energy management firm Schneider Electric. “I am excited about this new chapter for DoubleDutch since Live Engagement and its accompanying metrics are absolutely critical for events. We are still at the tip of the iceberg and looking forward to working with DoubleDutch and our businesses to establish the ‘new normal’ at events.”
The DoubleDutch Live Engagement Platform now enables event organizers to efficiently create and manage all events on one platform and provides attendees with smart recommendations for sessions and people connections. Users can also facilitate seamless meeting scheduling, and transfer attendee signals to marketing automation and CRM systems for personalized follow-up in real-time.
New Live Engagement Platform Capabilities
Event Copying and Templates: The platform empowers customers to efficiently manage several or hundreds of events. Customers can easily recreate past events in minutes, copy content, surveys, polls, and more, and consistently repeat portions of the event, saving hours of preparation. In addition, the platform provides a variety of templates for specific event types (such as a user conferences, sales kick-offs, trade shows, etc.), and offers layout recommendations to ensure success, based upon best practices.
Smart Recommendations: Taking engagement to the next level, smart algorithms at the core of the platform now provide a personalized experience for each individual. Attendees can now get in-app recommendations on sessions they may find interesting while they plan their schedules, as well as people they may want to connect with to better accomplish networking goals.
Attendee Meeting Scheduling: Scheduling face-to-face meetings at events can be a manual, time consuming and inefficient process. Attendee Meeting Scheduling removes the friction of facilitating in-person interactions by allowing attendees to seamlessly request and accept meetings, enter meeting details, choose from mutually available timeslots and more.
Marketing Automation and CRM Integrations: The Live Engagement Platform captures behavioral data across a broad spectrum of activities at an event, and distills that data into metrics and insights. Marketing and sales teams can use this data to understand the interests of each attendee, and personally respond in ways that inspire action. Now, the data can be transferred into an organization’s marketing automation system, such as Marketo and Eloqua, or a CRM system, such as Salesforce, to score leads, trigger targeted campaigns based on activities, monitor prospect activity with alerts and enable personalized sales follow-ups as the event happens.
The DoubleDutch Live Engagement Platform is an ecosystem of applications, integrations, and performance metrics that allow event organizers and marketers to digitize live event experiences, capitalize on engagement signals, and supercharge business outcomes. These engagement signals are distilled down into insights that can be used to unlock a new class of marketing and sales leads, trigger targeted campaigns based on show floor activities and interests, and enable personalized sales follow-ups in near real time. The suite of DoubleDutch Live Engagement applications allows event owners and marketers to manage engagement and participation, insert sponsor and exhibitor communications and offer detailed analytics applications to monetize and optimize business results.
DoubleDutch believes in the power of digitizing live engagement to supercharge business outcomes. The DoubleDutch Live Engagement Platform powers events, conferences, and trade shows for more than 1,700 customers including Forbes, Humana, LinkedIn, Novartis, Nationwide, SAP, UBM and Urban Land Institute. The company has been named one of Deloitte’s 500 fastest growing companies in North America, AlwaysOn OnMedia 100 Top Private Companies, and Forbes’ 10 Hot Companies to Work for in San Francisco. DoubleDutch is based in San Francisco with additional U.S. offices in Phoenix and Portland and a global presence in Amsterdam, London and Hong Kong.
Displays and Tracks Group Arrival and Departure Flights
DALLAS, TEXAS (June 3, 2016) – Collaborative on-site meetings execution, 2-way text messaging and enhanced participat engagement software provider, GruupMeet, released the industry’s first real-time mobile flight manifest engine with its hybrid app. The Hybrid app add-on allows airport staff, dispatchers, travel directors (TDs) and transportation staff to access core SaaS features of GruupMeet’s web app from any device.
With evolving strategic objectives, countless apps and access to real-time information, participant expectations and on-site meeting planning challenges are increasingly more demanding to manage.
The Hybrid app integrates with GruupMeet to provide seamless meeting and travel communications. Travel directors (TDs) and airport staff have convenient access to multiple programs, all from one app! There’s no need to download an app for each meeting OR for each client. TDs and staff can search for flights, delegate information/check-in, view real-time flights tracking, baggage claim information, notifications and passenger/VIP notes.
The automated flight manifest feature on the Hybrid app provides staff up-to-moment information literally at their fingertips, available via any mobile device with Internet access 24/7/365. GruupMeet is designed for total convenience, providing access to critical on-site data for exceptional support.
“Based on insights operating over 200 meetings across North America, South America and Australia this year; along with customer feedback, it was clear that the industry needed a mobile solution to access, edit and view flight manifests,” say Russell Wyman, Co-Founder & Chief Executive Officer.
Stacie Tillery, Director of Operations for ACCESS Destination Services Texas recently stated that, “The software is absolutely wonderful. We would sometimes spend hours checking flights… The fact that we communicate one message to thousands of people at a click of a button is awesome.”
The products’ intuitive design and features enable staff to easily see program updates and notifications, guest’s notes, transfer pick-up times and to access documents and files that are shared. In addition to viewing attendee information, flight tracking, baggage information and check in status, meeting planners can schedule automated messages via SMS and/or email and interact and assist guests within the app and via 2-way texting. Unlike two-way radios, the software keep a record of all dialog and history for accountability.
The Hybrid app’s features also include:
- Select “Open Meetings” (Toggle between meetings associated with your account – Feature displays meeting data for various / multiple Admin accounts)
- Benefit: Convenient for users that often support numerous planning agencies and/or destinations
- See Notifications in your Inbox and view Planner Messages or pending Attendee Messages in “Planners” tab
- Participant/VIP Contact Information
- Flight Status, Baggage and Updates
- Search for Data
- Attendee Notes
- Transfer Times
- Mobile Check-in
GruupMeet provides wholesale software solutions and services, and works with some of the world’s most innovative brands. The Hybrid app and GruupMeet platform are available for white-labeling.
GruupMeet, Inc. is a software-as-a-service (SaaS) tool for group travel to meetings and incentives. Based in Dallas, Texas, the company is supported by the world’s only B2B micro-fund, Tech Wildcatters, and also by entrepreneurs who founded one of the world’s largest communications companies. GruupMeet has been named among the “Hottest Startups” in Dallas and has been featured in IMEX America’s Tech Startup Competition, Skift, EventManagerBlog, “20 under20” by Connect Meetings, PCMA’s Convening Leaders Tech Hub, etc.