HomeBlogNewsetouches announces the acquisition of Zentila, the innovative hospitality sourcing and booking solution

etouches announces the acquisition of Zentila, the innovative hospitality sourcing and booking solution

The cloud event management leader solidifies a position in the hospitality market together with its enterprise event management solutions

NORWALK, Conn., June 1st, 2016 – etouches, a top global provider of cloud event management software, today announces the acquisition of Zentila, an enterprise SaaS company that provides smarter venue sourcing and booking with a primary focus on corporate and third-party meeting/event planners. The acquisition demonstrates etouches commitment to continue to provide clients with superior product features and functionalities for the optimal management of their end-to-end event process.

Zentila’s award-winning platform completely streamlines the complex process of sourcing and booking venues as well as capturing data to measurably increase meeting ROI. In addition to handling RFPs for venues, Zentila is unique in that it also provides enriched tools to help planners get their meetings booked. Among these innovations, the solution:

  • Aggregates proposals in an interactive bid summary to automatically manage updates and calculate costs and savings, so planners can easily compare offers.
  • Offers special features to help third-party planners better manage and grow their business, including tools to increase client collaboration, generate faster hotel responses, and showcase the value they drive ­
  • Replaces traditional, one-size-fits-all online advertising with a targeted model; hotels present custom offers that match planners’ RFP requirements.

With more than 50 key features, Zentila’s pioneering sourcing and booking technology is the top choice for hoteliers, with hotel close rates that are 5X the industry average.

“Following etouches acquisition of hotel and venue sourcing engine INEVENTION in mid-2015, Zentila represents a perfect complement to our industry-leading platform,” said Shane Edmonds, CTO of etouches. “Zentila’s product, technology, and staff will bolster etouches venue sourcing and allow us to offer a fully integrated solution as part of the entire event management software process.”

etouches provides best-in-class enterprise event management software that offers tools for registration, mobile apps, event marketing, onsite, logistics, event ROI and data tools. Zentila will naturally complete the solution with their unique, integrated hospitality feature set that will enhance the user experience for clients and boost ROI for their events through increased event performance.

“Our clients are in constant communication with hoteliers and the hospitality market, and adding Zentila to our offer will further strengthen that bond and squarely meet our clients’ expectations,” said Oni Chukwu, CEO of etouches. “As the top preferred alternative for enterprise clients globally, it is a responsibility that we take on with pride. I am very delighted to add Mike and his industry groundbreaking team to our company to further cement our top position in our fast-growing market.”

As part of the acquisition, hospitality industry leader, founder and current CEO of Zentila Mike Mason will join the etouches executive team as Vice President, Sourcing and Hospitality Solutions. He will lead etouches’ efforts into the hospitality market  with a fully integrated state-of-the-art event management platform that will offer the most comprehensive solution for venue sourcing, booking and the entire event execution management process. “Zentila was wooed by several leading industry players but we found etouches’ innovation culture, strong product portfolio, positive market reputation and solid global presence very compelling,” said Mike Mason, founder and CEO of Zentila.

Founded in 2011, the Orlando, Florida-headquartered Zentila was built as a game-changing strategic sourcing and booking solution for meetings and events. With its strong history of product leadership, Zentila has unmatched market innovations to bring to etouches’ existing and future customers all over the world.

“At a time when market dynamics are rapidly changing, the industry will benefit greatly from our new, comprehensive integrated product offerings,” said Mason. “Planners need choices, and combining the market-leading etouches event management technology with our strategic sourcing and booking solutions will provide the powerful new option to the marketplace, improve innovation and further serve the needs of our mutual customers.”

About etouches:

etouches is a global end-to-end event management software solution. The success oriented and cloud-based event management platform delivers innovative technology solutions to streamline the event process and increase ROI. Founded in 2008, etouches has assisted over 20,000 event professionals in planning, executing and measuring their events. With a focus on event sourcing, registration, marketing, logistics, engagement and data, the software solution has served more than 1,200 customers in corporations, associations, agencies and educational institutions. Headquartered in the United States in Norwalk, Connecticut, the company has global offices in the United Kingdom, Belgium, Australia, Dubai and Singapore. Learn more about etouches at etouches.com.

About Zentila:

Zentila pushes meeting technology further with intuitive new solutions for sourcing and booking meetings and events. The award-winning platform enables organizations and third-party planners to source, book and capture meeting/event data – all in one place. Zentila’s planning and administration tools add transparency to company meeting activities and reduce the time and costs associated with sourcing and contracting venues. Its SaaS-based meetings management technology captures data on M&E spend, providing companies with visibility to this hard-to-track category. Using Zentila, planners gain access to 225,000 meeting venues worldwide. For more information, visit Zentila.com.


Kristen Carvalho, Sr. Content & Social Media Manager, etouches

P: +1 203 456 1470  E: kcarvalho@etouches.com

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