In continuous pursuit of the most seamless and satisfying experiences for event planners, TRC and Swoogo – best-in-craft service providers to the events industry for more than 15 years – have launched ‘ShowSimple’. It’s DIY badge printing in a box.

TRC, already trusted to deliver stellar onsite event support for brands including Walmart, Ford, Shell and L’Oreal, spotted a gap in the market for great value badging services for smaller size events. Greg Lazzaro, Founder and President of TRC said “We recognize that every event is different, and sometimes smaller is better! ShowSimple delivers all the great TRC magic, in a box to your door”.

The real magic though, comes from the integration with Swoogo – the next-generation event registration company making waves in the industry with their mobile responsive, fully flexible platform loved by the likes of Inc., Fast Company and Schneider Group. Customers of Swoogo need only enter a few details about the badges they want, within the Swoogo portal, and order directly for delivery onsite.

It’s a partnership through and through, says Swoogo founder and CEO, Leonora Valvo: ‘Our customers asked for it, and TRC delivered it. Our teams worked in concert to design the product and I’m delighted with the results”.

ShowSimple includes two bar code scanning stations, a full color printer, the customer’s choice of badges, lanyards and even self-contained router with internet access. It’s simple, but it’s not hands-off – ShowSimple customers work with a specialist ‘virtual badge advisor’ and product manager to be confident of a quality experience.

TRC and Swoogo (along with their fellow best-in-craft event partners in The Event Tech Tribe) will be at IMEX Las Vegas 10-12th October to launch ShowSimple (booth G659) and are hosting their user conference/innovation forum “Unite” (open to non-Tribe customers) in San Francisco on 16th October.

For more information: Greg Lazzaro greg@trcbadgerite.com (215) 539-3437 or Leonora Valvo lvalvo@swoogo.com (212)-655-9810 (215) 539-3437

About Swoogo
At Swoogo, we decided it was time to develop a registration tool that would give back an essential element of relaxation. We set out to create software that was so easy to use, so painless, that it could actually result in the mythical beast we call “free time.”Now, we knew you guys wouldn’t sleep easy until you had incredibly robust functionality, exceptional ease of use, and a show stopping user experience. So we put on our event planner hats, sussed out what the industry just wasn’t getting from the larger players, worked day in and day out, and created the only tool that works as hard as you do and looks as good doing it. swoogo.com.

About TRC
TRC are a team of energetic, customer-focused industry experts that specialize in the onsite experience. Their extensive knowledge and decades of hands-on experience in the trade show and corporate event space enable them to provide customers with unequaled guidance and support from the very first call. Their technology doesn’t end with badging. They also provide sophisticated attendance tracking that will helps to plan and execute a smooth, seamless event. And finally, TRC extends value to exhibitors through lead retrieval products and custom data services that help to maximize their return on investment.www.trcbadgerite.com

About the Event Tech Tribe
The Event Tech Tribe, formed in 2016 by Swoogo, TRC, Glisser, Hubb and with the recent additions of InsightXM and EventOPS is a unified partnership – each product is integrated technically, and customers also experience a streamlined discovery and demonstration process and connected customer support throughout their contract. www.eventtechtribe.com

MEDIA RELEASE
22nd  June 2017
For Immediate Release

Wellington based event app developer, ShowGizmo, has confirmed a partnership with annual conference, Eventing The Future (ETF) for the 6th consecutive year. The two day conference is New Zealand’s premier conference for the event industry and the official conference for the New Zealand Event Association (NZEA).

ETF first partnered with ShowGizmo in 2012 to digitise the event experience for their attendees. Since then they have continued to partner for the conference, ensuring the kiwi event professional community is exposed to the ever evolving landscape of event technology. “ETF have pioneered all of our innovations over the years, they do an excellent job at showcasing the latest and greatest in event tech to kiwi event professionals,” said Josh Dry of ShowGizmo.

“We’ve had the privilege of seeing the ShowGizmo platform evolve over the years. It’s transformed from a simple digital show guide that was perfect for the time in 2012, to a sophisticated interactive platform that allows our attendees to come away with better connections,” said event co-organiser Jeannie Dyer. “As well as providing exceptional technology, the ShowGizmo team are great to work with as a partner and a supplier too. Their mission of creating awesome event experiences is apparent in everything they do and is something we can definitely get behind,” continued Jeannie.

The partnership with Eventing the Future is one of ShowGizmo’s longest standing. “It’s always been a pleasure working with the ETF team. They are fantastic champions for our industry here in New Zealand. The partnership is so successful because it’s based on a mutual commitment to exploring new ways of enhancing the event experience for attendees.,” said ShowGizmo chair and co-founder, Frances Manwaring.

https://showgizmo.com/blog/eventing-the-future-partners-with-showgizmo-for-6th-consecutive-year

ENDS

For further information

Lara Simmons
lara@showgizmo.com
www.showgizmo.com

Empowering Meeting Planners with One Unified, Easy-To-Use Dashboard.

FOREST HILL, Md., May 16, 2017 /PRNewswire/ — CadmiumCD, a leading event software company, announced today that with its expanded platform offering and new international markets it serves the company has launched a new tagline to better represent the true power its platform brings to meeting planners worldwide. The new tagline, “Bring Your Event Together,” embraces the essence of CadmiumCD, its platform, its products, and its unified, easy-to-use dashboard.

“Our mission has always been to make meeting education easy for meeting planners, however our product offering has expanded beyond just meeting education. We now provide 12 distinct products that allow meeting planners to easily collect, manage and share content throughout the event lifecycle,” commented Michelle Wyatt, President and co-founder of CadmiumCD. “Our new tagline embodies our full capabilities and the value it brings to our clients.”

Along with the release of its new tagline, CadmiumCD has revamped its corporate website and added more product-specific content, client testimonials and a deep dive on its latest product release, an enhanced version of its eventScribe™ Conference App – eventScribe Boost™.

About CadmiumCD

CadmiumCD is an event software company with more than 15 years of experience providing on-demand content management solutions that streamline the workflow for Meeting Planners, Exhibition Organizers, Education Directors, and Attendees. The company’s award winning software is trusted by more than 3,500 meeting professionals worldwide. Its software platform makes it easy to collect, manage and share content to all event stakeholders through its modules: Call for Abstracts, Speaker & Exhibitor Data Management, Digital Content Publication, Audio Recordings, Digital Poster Galleries, Online Itinerary Planners, Interactive Floor Plans, Native Event Apps, and Post-Conference Evaluations.

For more information, visit www.CadmiumCD.com, subscribe to our blog, or email info@cadmiumcd.com.

Through executive leadership and strategic acquisitions, the event software company expands into the data-driven enterprise market

NORWALK, Conn., April 11, 2017 – etouches, a top global provider of cloud event management software, today announced plans to continue its expansion into the large global enterprise marketplace by expanding its senior executive leadership team and positioning the company for strong growth through a combination of strategic acquisitions made over the last 18 months. These acquisitions allow the company to provide comprehensive end-to-end event management and venue sourcing solutions to large enterprise customers on its state-of-the-art cloud platform. The company’s moves reflect a recent pivot to a more data-and-analytics-driven focus to be able to provide real-time insights and smart solutions to its global customers.

To support the company’s strong growth imperatives, etouches recently hired Chalva Tchkotoua as their new Chief Marketing Officer to lead the global enterprise marketing strategy and go-to-market initiatives aligned to key industry verticals. Tchkotoua joins etouches having recently worked at Time Warner Cable (TWC) Business Services, where he led global marketing efforts for the company’s enterprise, carrier and cloud services business through NaviSite, a cloud company acquired by TWC. He also spent 13 years at Accenture in senior strategy consulting and global marketing roles.

Chalva Tchkotoua

“Chalva joins etouches at a critical juncture in our company’s development as we embark on harnessing the large current market opportunity,” said Oni Chukwu, CEO of etouches. “We are looking to create fresh, dynamic industry leadership through optimized market exposure and sustained thought leadership positioning etouches as the market leader in this space. With Chalva’s more than 20 years of experience in leading global integrated marketing programs for a wide range of companies in the technology sector, I am confident in his abilities to drive exceptional results for our company, clients and end users.”

With the appointment of Tchkotoua, etouches’ current head of marketing, Nicola Rossetti, is taking on a new role leading marketing and sales efforts in Europe. Rossetti has transitioned to Vice President of European Markets and will be based in the company’s European headquarters in Reading, UK. This move allows etouches to focus and align its marketing and business development efforts in one of the largest event management regions in the world.

The recent leadership changes at etouches will allow the company to deepen its focus on specific areas of opportunity both regionally and through a new market-leading products and solutions portfolio. etouches has acquired and integrated four companies that have very positively complemented the existing event management platform with their unique solutions. With offerings for venue sourcing and hospitality management, mobile and attendee engagement through real-time data and actionable analytics, etouches’ recent product integrations have allowed the event management software platform to scale in the large enterprise market. They are now well positioned to be a leading player in this segment.

“We continue to maintain strong acquisition discipline,” said Chukwu. “With every acquisition we have done, the companies we evaluate have been carefully vetted to identify how their innovative solutions and product functionality will integrate, amplify and enhance our existing platform. Most importantly, in bringing the founders and significant team members of these companies on board, we are gaining the best and the brightest engineering talent in the market today to help build the company and the solutions for the future in our high-growth event management and venue sourcing market.”

Chief Technology Officer at etouches Shane Edmonds believes that the four acquisitions made over the last 18 months will position the company on a path for expansion and growth by leading the industry with tools that will change the way global event professionals plan, engage and track events. “This is a truly exciting time to be in this market,” said Edmonds. “The real-time analytics and engagement technology we are bringing to our clients through one of our new solutions, Loopd, will transform how our customers interact and engage with their prospects at all their events.”

About etouches

etouches is a global end-to-end event management software solution. The success oriented and cloud-based platform delivers innovative technology solutions to streamline the event process and increase ROI. Founded in 2008, etouches has assisted over 25,000 event professionals in planning, executing and measuring their events. With a focus on event sourcing, registration, marketing, logistics, engagement, mobile and data, the software platform serves more than 1,300 customers including leading corporations, associations, agencies and educational institutions globally. Headquartered in the United States in Norwalk, CT, the company also has offices in Orlando, Florida and five global offices in the United Kingdom, Belgium, Australia, UAE, and Singapore. Learn more about etouches at etouches.com.

Media Contacts

Sharlet Brennan
Brennan Communications
+1 407 878 5425
sharlet@brenncomm.com

Kristen Carvalho
etouches
Direct: +1 203 456 1470
Email: kcarvalho@etouches.com

April 3, 2017

Event Tech leaders Noodle Live have announced their next phase of growth following a rapid increase in turnover and a successful round of funding.

Since beginning operations in 2013 Noodle Live have seen an average year on year increase in growth of more than 85%. Following the successful release of a new event app dashboard in July 2016, Noodle Live celebrated their best quarter ever in Q1 of 2017. With such rapid growth, the need to expand has become evident.  

Noodle Live have now completed a successful round of fundraising with a view to fulfilling exciting growth plans as a result of a rapid increase in turnover. As a result of this fundraising they have already expanded their team by 50% and are planning to expand by a further 100% over the next 12 months, taking the team total to 24. They also plan to move to new, bigger premises.

Noodle Live CEO and Founder Clemi Hardie says: “Noodle Live’s growth is really a mirror of the growth of the entire event technology sector. It’s moved from being seen as a nice addition to becoming an essential ingredient of any large scale event. It’s really exciting to see our team grow. We’re building on our 4 years of experience in the industry and we’re ready to move to the next stage and to grow our numbers and increase our output.”

Amongst Noodle Live’s new hires is Chief Technical Officer, Glyn Roberts. Glyn brings more than 12 years experience in web development, project management and product delivery. Amongst other projects he is particularly well placed to oversee the scaling up of Noodle Live’s tech products and platform and to lead on an increase in data security. Noodle Live are aiming to look closely at data protection and to respond quickly to new legislation.

“Our focus for the coming year will be to increase our automation capabilities and continue to improve the scalability and security of the platform,” says Glyn. “We need to make sure we are meeting high expectations from the caliber of clients we are now attracting. I’m excited to be brought in to be a part of this journey. I’m also looking forward to being part of a growing team who are ensuring that they lead from the front on event technologies.”

As well as hiring Glyn Roberts, Noodle Live have also promoted Vicki Fox to Head of Events. She will lead the department and oversee the hire of two product specific teams to allow Noodle Live to handle a larger pool of clients. There will also be new hires within the sales team.

– Ends –

For further information please contact:

Kitty Jackson
kitty@noodlelive.com
07867 804 731

Notes to Editors

1. Noodle Live was launched in January 2013 and was founded by female entrepreneur Clemi Hardie. Noodle Live offers event technology solutions and consultancy, utilizing what they believe are the best tools for the job from the Noodle Live box of event tech tricks. Noodle mainly works with mobile apps and RFID smart badges but are constantly exploring new technology to ensure they bring #EventProfs the most current solutions and packages.
2. Noodle Live’s client list includes Xero, Fujitsu, Lidl, Arup, Jaguar Land Rover, Deloitte, Google.
3. In 2016 Noodle Live launched a new dashboard facility that allows clients to manage their own event apps and reduce the cost of off the shelf event tech. This new product has proved extremely successful and has opened the door to a wave of new clients.
4. To oversee the next round of growth Noodle Live are in the process of appointing an advisory board of key industry experts. This will ensure that the company have access to the knowledge and expertise needed to manage the expansion. The advisory board will bring experience relating to commercial strategy, pricing structure, growth plans, technical architecture, financial modeling and business management.

Photos of the Experience

EventsTag, a pioneer of experiential technology, recently developed a new gaming mechanic aimed at giving event marketers a tool to giveaway prizes. Social Slots, as they have been named, engages potential winners by having them take photos or post on social media to have a chance to win. The fun and interactive method was first released in mid 2016 and took a big leap with the #LGGAMEDAY College Football Tour that saw over 2,000 posts, awarded 100 prizes and reached over 60,000 people.

“Social slots is a great way to enhance the overall experience for the consumer. It provided added entertainment and a way to connect beyond traditional means,” said Ben Wibly, Account Executive at Advantage who worked with LG for stadium gameday activations at Clemson University, University of Illinois, and University of Maryland.

College sporting events are full of brands trying to make an impression, but LG didn’t want to be a part of the clutter. They came to us to help them stand out at the stadium by creating a thrilling consumer experience in their footprint that also provided a digital memento to fans whilst capturing attendee data for lead generation.

Now with March Madness upon us, LG is slated to continue their success with Social Slots into the basketball season by bringing the game to the NCAA FInal Four Fan Fest in Phoenix. Regardless of the state of their brackets, fans will be able to post their moments in order to have a chance to win incredible prizes throughout the week long basketball extravaganza.

Essentially, Social Slots helps brands both giveaway prizes and engage users with flexibility and ease. Since the initial release, the gaming product has been used by to give away thousands of prizes, at dozens of events, for some of the largest brands in the world. This March EventsTag is rolling out the next major update to the Slots platform, including multiple game types, enhanced visual animations, and a robust prizing management system in order to meet the increasing needs of larger scale campaigns.

“Social Slots has been an excellent addition to our product line-up and opens up so many other opportunities with contests, takeaways, and gaming. We see social slots and other social gamification as the future of giveaways because they add value for the brand by generating content and having increased user interaction,” said Dan Strang, CEO at EventsTag.

About EventsTag: ​

Founded in London in 2012 by CTO Ollie Harridge and CEO Dan Strang, EventsTag is a browser-based live display platform primarily intended for use at events and venues. In 2014, we expandaded our company to have offices over the pond in the U.S. with offices in NYC, LA, and Chicago. From there, we have been able to do much more than a social wall. From our Social Gaming, Hashtag Postcards and Green Screen technology, we work with brands, agencies, and event planners to make sure our clients social media engagements are going through the roof.

Contact
Danielle Berkowitz
Marketing Manager, EventsTag
631 704 2102
danielle@eventstag.com
222 Broadway, Fl 19. New York, NY 10038

Event professionals around the world know how hard it is to choose an event app that perfectly fits their objectives.  But now veteran event app provider, ShowGizmo, has made it easy with the release of a new product suite with features and enhancements all designed to create more engagement, better event experiences and push the boundaries of technology.

“6 years ago we launched ShowGizmo, a product designed to make events more awesome and help event organizers better connect and create value for their attendees,” said ShowGizmo CEO, Marie-Claire Andrews. “Today we create a platform with an extensive suite of features to suit organizations of every type; from internal teams to associations and one-off events,” she added.

The new suite includes:

•  A low priced ‘Essentials’ option for single events that need simplicity without compromising on service.
• A ‘Premium’ package with access to next-level engagement features and world class support
• The ‘Professional’ platform for the ever increasing base of customers working on engagement all year round, seeking to maintain a conversation with their community alongside their live events.

Highlighted feature updates within the suite include the ability for event managers to customize app features themselves, promote upcoming events with an event ‘lobby’ and a digital swag bag.

The product release, aptly named ‘The Banoffee Release’ is a sweet taste of things to come for the long-standing event app company. Marketing Manager, Lara Simmons explains, “The Banoffee Release is a big celebration for the team, 6 years providing apps means we’ve seen and learnt a great deal,” she continued, “This release and the updates it includes were truly inspired by all of the clients we’ve worked with to date.”

Unlike other event app platforms, the ShowGizmo suite is fully supported by a team of event professionals that work alongside customers to align objectives and ensure maximum ROI. “There’s plenty of basic DIY apps on the market, or simple solutions that bolt-on to registration systems,” said Dott Nemeth, the Melbourne based Customer Success and Production Manager, “but today’s event marketer is looking for proactive assistance to save time and stress – and looking for that to be local”, she adds.  ShowGizmo has team members on hand for advice throughout the USA, Australia and New Zealand.

ShowGizmo are running a series of webinars on the new product suite – for more information visit www.showgizmo.com/banoffee-webinar

For more information
Lara Simmons, Marketing Manager
lara@showgizmo.com
www.showgizmo.com