Events are there to let people hear about what you have to say. Events serve as a great way to reach out to your current customer/client base, they can be used to pitch a new idea to the world and of course, to close deals. And it’s safe to say that events can be quite useful. However, getting the desired number of attendees isn’t an easy job. Getting people hyped about your event requires a few tricks and at least one marketing maestro. Fortunately, with the help of social media, things can be a bit easier. Let’s see how you can take that to your advantage.
No matter what you plan to organize, know that you should never underestimate the power of social media. Facebook is without a doubt the most popular social network and it is followed by Twitter and Instagram. Considering this fact, it is no surprise that more and more event organizers plan to increase use of social media for this purpose in the future. Social networks save time and effort while creating a collaborative environment but still manage to reduce endless email exchange. Surely you’d like to reduce email volume and all the fuss that goes along with it. Also, you can easily collect RSVPs with various platforms, consult the attendees and even find suppliers.
Promotion has never been easier
Yes, social media helps here too. There are social media such as LinkedIn, Eventility and LinkedIn Events that really do wonders when it comes to social media event promotion and the whole promotion itself. The first step would be for you to create an event listing. This way you will make your event more discoverable and you’ll have the insight into your potential attendees. Another great thing would be to integrate social media with registration. Do not be too assertive but ask attendees to share the event once they’ve registered. That’s how you get free promotion. More and more companies come up with witty hashtags which makes it easy for everyone to follow the buzz around the event. Last but not least, use video marketing to build up excitement and anticipation before the event. Videos do not require loads of money and they are easily shared online.
Get them engaged through social media
The story about social media doesn’t end as soon as the event starts. There are things that you can do to enhance the live experience. Introducing prizes is one of them. This is a popular way to encourage discussion. Reward the most engaged attendees by awarding them with a prize for tweet of the day or most retweeted or most tweets. This is just an example but you probably get the idea. Also, if you can live stream your event that would be awesome. Through these streams you can reach out to a potential audience of millions. Encouraging your guests to ‘check-in’ at different locations around the venue is also a good suggestion since it motivates the others to visit various booths. Of course, in order to make the event experience great, provide customer support. Attendees post questions and comments on social media so make sure that you’re present there too.
The lifetime value of your event
Just like the role of social media doesn’t end at the start of the event, its role doesn’t end by the end of the event. Extend the lifetime value of your event by posting online. For example, video the whole event and upload the highlights to YouTube. That will remind attendees of how awesome your event was and that will encourage them to attend your future events. Share your presentations and post pictures on popular networks such as Pinterest and Instagram. Also, ask for feedback. There is always something that can be done better. Last but not least, maintain the community, keep them engaged. Use social media to check on your attendees and don’t let them forget you.
Don’t forget to enjoy your event! Following each tip is important but don’t get lost in the process. Appreciate what you’ve done and enjoy.
Social media trends are hardly ever static. If you hope for your content to go viral, then it would probably help a great deal to implement what’s currently trending.
Now that 2017 is here, what are some new social network innovations that are expected to take off?
1. More GIFs
Users can now embed GIFs into their Facebook or Twitter post. People love GIFs because they convey so much more than a standard image. At the same time, they’re not a drawn-out video that people simply don’t have the patience to watch. In addition, GIFs are also easy to make; there are plenty of free sites like Vine and Cinemagram that allow you to create your own GIF from an existing video.
While GIF use is slightly down compared to early 2016, an estimated 38% of websites still use GIFs. GIFs are usually used for conveying your reaction to something in a comedic way, or even simply for laughs.
2. Don’t Be So Professional
These days, people want content that elicit emotions. With that in mind, if you’re using your social networks for business, cut out the overt formality and professionalism. Instead, speak to your followers the way you would to a friend.
Here is an example of what’s meant by this. Take a look at these two sample posts:
The digital expo event is held on Jan 20-22. Please remember to RSVP and bring all registration forms and paperwork outlined in our brief.
Tick the boxes of Jan 20-22 (OMG, a three-day weekend!). That’s the date for our awesomely awesome digital expo event. Remember to RSVP and tote along your reg forms. (insert happy-face or thumbs up emoji).
The second post is informal and even includes text speak and lingo. It can even include a funny GIF, perhaps one of a celebrity doing a celebratory dance as if in anticipation of the event. Followers will appreciate it a lot more than the bland first post.
3. Use Famous Quotes
#MotivationalMonday is a popular hashtag similar to #TBT (Throwback Thursday). As you can probably guess, it’s a trend where people upload their favorite quotes on Twitter or other social networks. The purpose? It raises morale, especially since Monday is the start of a full work week.
Post quotes for #MotivationalMonday or whenever you find a quote you feel worth sharing. Ideally, this should be an industry related one or a quote uttered by a prominent industry figure. The quote can even be merely for giggles. Such quotes can be added onto a GIF or image for added comedic effect.
4. Livestreaming with New Technology
Livestreaming in itself using tools like Periscope or Facebook Live isn’t anything new in 2017. What is new, however, is taking livestream to the next level. Yes, you should be livestreaming with YouTube or other social network, but you should be going above and beyond.
You can, for example, use drone streaming. That is, using a drone camera to film a portion of the event. This will give people tuning in a bird’s eye view. Another option is to stream using a 360-degree virtual camera. This was done by the 2016 New Zealand Association of Language Teachers Conference, which you can check out here.
Livestreaming was a new trend two or three years ago. Today, it’s considered the norm much the same way hashtags and selfies are considered social media norms. What is a new trend, however, is using the latest tools to create a novel livestreaming experience for people that can’t be physically at your event.
5. Disappearing Media Is the New In-Thing
Standard social media content remains posted until the publisher decides to take it down, if ever. Millennials, however, are in tune with the idea of one-time-view-only content. This is evident based on the popularity of social networks like Snapchat, which has become popular for its posts that self-delete after being viewed once by the user. One survey showed that 30% of 18-24 year-olds use Snapchat on a daily basis.
The trend is so popular that Instagram even ripped off Snapchat with a near-identical feature of its own. With Instagram Stories, users can share photos and videos that automatically delete at the end of the day.
6. Paid Advertising Is Still a Trend
Paid social media ads have been around for as long as social media itself. However, it shows no signs of falling out of favor. In fact, social media ad spending is at its highest ever.
This is actually not too hard to fathom given that it’s quite difficult to achieve high traffic relying on organic social traffic alone. Even with the price increase for paid ads and increased competition, businesses are still at it with those pay-per-click ads. It has been forecasted that social advertising will become a $36 billion industry in 2017.
Social media and industry trends in 2017 mark a whole new way of approaching consumer engagement. Gone are the days when a simple post followed by a hashtag was all you needed. Nowadays, it’s all about implementing the latest trends that are resonating with the public mass.
Wedding cakes – one of the simplest and yet most beautiful part of a wedding. How do you find a cake that’s innovative and showcases your client’s personality? I’ve found that the best solution is to look through a ton of beautiful cakes and get inspired so this week we’re making that easy for you since we’ve compiled a whole Pinterest board with looks we love. Some incorporate the colors of the year, others are personality inspired and a few others are just simply beautiful. Enjoy!!
Spice up your next event with some fun snacks. Even adults appreciate a fun and delicious snack option and while there are plenty of healthy snack options, some of these fun ideas would not be rated too highly on the health scale. But, if you’re looking for options to engage your attendees and really mix up the snack experience, you’ve got plenty of inspiration available here. From fruit salsa to mini chicken and waffles, your next event will have a whole new sweet take!
If Memorial Day was the unofficial start of b-b-q season, 4th of July is when things start to get real! Maybe for that party you served some burgers and hot dogs, a few beers and some simple sweet treats. Independence Day, though? We think it’s time to break out the big guns!
Sure, you’ll still want to serve the old stand bys but fancy up those burgers and dogs by creating a gourmet bar with specialty sauces and condiments, in addition to your ketchup and yellow mustard. Think beyond the usual pickles and onions on toppings and give radishes, avocado or baked beans a chance.
Want to skip the burgers altogether? Try some seafood – garlicky shrimp or salmon on a cedar plank? Yum! And, don’t forget about the sides. We think you haven’t lived until you’ve tried grilled watermelon and pineapple.
Now, let’s talk drinks, shall we? Independence day provides a perfect opportunity to combine delicious tastes with spectacular visuals. Variations on red, white and blue cocktails are abundant. Sangria, layered drinks, jello shots… or, skip the beverage altogether and soak your berries in vodka or rum and decorate them with sprinkles and pop them in your mouth for a quick treat that packs a punch.
Be sure to save some space for dessert. Best enjoyed with a side of fireworks.
Featured image from Frosting and a Smile
Yoga has been around for centuries and while it has become quite trendy with a certain cross section of the population, it really can be for everyone. From toddlers to seniors, athletes to couch potatoes, and everyone in between. Even companies are getting into it by offering yoga as part of health and wellness initiatives (see Work from Om).
You can practice yoga alone or with a group. After coming off of a big event, it’s often necessary to regroup and re-center. Sometimes, yoga *is* the event (check out New York Yoga Festival Events). You can even incorporate yoga into the event – i.e. plan a yoga session alongside your bridal brunch to calm pre-wedding jitters.
Today is International Yoga Day.
Click! As event planners, we spend a lot of our time making sure that everything is running smoothly. Did the guests get their name tags? Was the speaker’s mic on? Were the appetizers brought out on time? Sometimes, when it’s all over, we don’t even remember what the room looked like, and we spent so much time on the seating chart! That’s where photography comes in.
It’s your event, so you call the shots. The photo shots, that is. Be sure to make a checklist of what you want to see. In addition to a professional photographer who can walk around and capture the highlights of your event, the trend now is to have a photo booth. They can an element of fun to an otherwise serious event or kick the merriment up a notch. Bonus? Ask your guests to post on social media, with a hashtag, and your event just got more publicity!
So, go ahead. Take a picture. It lasts longer! And check out our Pinterest board for more ideas.
Looking for something cool to do with dear old dad this Father’s day?
If you’re wanting something more than just a stroll in the park or a walk on the beach, consider a beer brunch on a yacht, on the Hudson River. Or, head out to one of the boroughs to find a street fair like the Brooklyn Makers Market for interesting wares and yummy eats.
Maybe Dad’s not in the mood to be out and about? No problem. Get comfy on the sofa, order some takeout and stream a movie on Netflix instead.
We’ve created a board filled with gift ideas, parenting advice, cool adventures and even a tutorial on how to tie a tie!
Happy Father’s Day – June 19th.
Spring is just coming to the New York area, but I’m already thinking about summer. And there’s no better way to kick off the summer than with a great BBQ. But how do you avoid hosting a party that looks like everyone else’s? Opt for the bacon and beer bbq! Chances are, your guests love both of these items and with some delicious recipes and creative styling, you can really have a great event. Check out the ideas below that merge sweet and savory, fun and exciting!