4 Benefits of Event Apps Compared with Paper By @SwetaGovani of @Yapp
1. Reduces Negative Environmental Impact
Take a relatively small event with just 1,000 attendees and 100 sheets of paper distributed per attendee. The damage to the environment and to our planet is:
- 12 trees wasted
- 75 tons of CO2 emissions into the atmosphere
- 1 million liters of water wasted
Simply put, mobile event apps are Earth-friendly.
2. Cost Savings
For an event with 100,000 printed pages, it can cost $20,000 just in printing costs (at 20 cents per page). Additionally, there are costs for shipping, packaging and preparation pushing the costs into thousands of dollars depending on the event. Eliminating paper can result in incredible savings after going mobile.
3. Updated Information for Attendees
Ever been at a workshop where you showed up a minute late and saw a sign on the door redirecting you to a new location a five-minute run away? Yes, us too. It’s embarrassing and preventable due to a mobile app feature called “instant publish.” It allows organizers to publish any changes they make to their event app to the attendees’ phones instantly.
4. Headache and Hassle Reduction
Spending too many hours stuffing agendas into totes, running to the printers and constantly updating confusing spreadsheets or documents? Superhero app to the rescue! Develop an app in minutes, continue to update it with details as they flow in, and finalize the app as late as the day of the event if you’d like.
How to go mobile at your next event
You can easily transition your event programs from print to mobile. To learn how, get a free eBook filled with tips, tricks and best practices to convert even the naysayers at your event into mobile event app fans.
- Published in Event Planning, Event Technology, Industry Insider
Inside the Mind of a Nonprofit Event Planner by @eventoozie
Wouldn’t it be great if, as an event vendor, you had some kind of crystal ball to read into the minds of those whom you exactly want to target?
You don’t need the Long Island Medium to find out what nonprofit event organizers are thinking. eventoozi recently conducted a survey of nonprofit event planners to gain insight into what’s up their sleeves for the coming year and what we found is quite interesting. Of huge note is that now is an ideal time for a vendor to advertise (on eventoozi!) because the site traffic is comprised almost entirely of nonprofit event planners just beginning to plan their upcoming events. What exactly are they looking for? Survey says …
A handful or a bakers dozen – nonprofits do lots of events
Nonprofits have learned the same lesson that general marketers have: once is not enough. Just over one-quarter of respondents say they only hold 1-3 events a year. More common, at 31% each, was 4-6 events or more than 10 events per annum.
Stretched in time and energy managing several dates and types of events each year, event planners appreciate vendors reaching out to them and making the task of finding resources easier.
- Galas continue to be the most universal form of fundraiser with 67% of respondents saying their nonprofit holds an annual gala. (But they don’t want to fall into the trap of same old, same old. READ: “Are People Engaged with Your Event?”)
- Educational events followed at second with 38% of respondents saying they hold some form of informative seminar, panel discussion, or guest lecturer. Educational events shouldn’t be confused with conferences which, at 14%, received the lowest number of responses. It would seem that presenting helpful information reaches a wider net of interested people and potential supporters. Event economics also work in favor of educational vs. conference – a seminar or presenter is a 2-3 hour commitment in comparison to an all-day or 2-day conference. This is time and energy that can be redeployed to putting more events on the calendar.
- The number of nonprofits holding general, sports-based events such as walk/run/swim/bike-athons, golf outings, and kids events was almost evenly split at 24%, 20%, and 20% respectively. Into the basket of sports events we would also include bowling fundraisers, poker tournaments, and motorcycle rides. Anything goes…literally!
Who you gonna call? Great vendors!
There’s a huge opportunity for vendors to use targeted marketing like eventoozi to get on nonprofit event managers’ radar.
- More than 60% of the nonprofit event managers indicated they will need to secure a venue for their upcoming events.
- Caterers and entertainment were neck-and-neck in second place with about 50% of the planners indicating they are looking to hire vendors in each of these areas.
- Over one-third of the respondents said they would be looking to hire vendors in each of the following areas: graphic designers, photographers, and printers.
- Even with a perceived higher price point and more upscale image, over one-fourth of respondents said they are looking to hire florists.
- Mobile bidding solutions and fundraising consultants rounded out the list at 18% and 13% respectively. Those with whom we’ve spoken who have used such vendors rave about their value and the considerably improved bottom line of using their services.
eventoozi: directory and resource
There is no better place than eventoozi for event vendors to capture the attention of nonprofits as the majority of traffic to eventoozi is comprised of nonprofit event organizers. And, with listings starting at only $250/year, there’s no time to wait – event planners want to secure your services NOW. Eventoozi’s advertiser packages offer local, regional, or national coverage to reach the exact people who can hire you. Get started now…before a competitor gets YOUR potential client’s number.
- Published in Event Planning, Industry Insider
Industry Insider: @Work From Om
Today, we’re talking about: Work From Om
Company/Tool Name: Work From Om®
Website: www.WorkFromOm.com
Twitter: www.Twitter.com/WorkFromOm
Facebook: www.Facebook.com/WorkFromOm
What kind of services do you provide?
Yoga, meditation and mindfulness exercises for workplaces in NYC
How did you get started in the industry?
I’ve been working in events for 3+ years, and in marketing for nearly a decade. As the Director of Communications at OFFSITE, a private meeting and event space in NYC and Chicago – with whom I still work today – I learned a lot about the events industry and saw first hand that wellness was on the upswing in the industry. My experience at OFFSITE also helped me to understand what meeting and event planners are looking for in vendors and I established some great relationships through my role there.
What has been one of the keys to growing your business?
Networking and being reliable! Building relationships takes time, but it’s so important. It’s not enough to just show up and make yourself known; you have to get to know people, provide them with exceptional services and experiences, and be accessible and reliable. Give first if you can, then ask your contacts to connect you with other people and opportunities. Networking is a two-way street!
Do you have any advice for breaking into the event industry?
Patience and agile iteration are key. The industry is constantly changing – for example, tech and experiences are what’s hot right now, and millennials are leading the charge so everybody is eager to learn about and satisfy this particular generation. But 5 years ago, everyone was talking about “content is king” and there were only whispers about millennials. Ride the tide or get swept up by the undertow!
What is your favorite thing about working the event industry?
Meeting people, hands down! Because the events industry is social by nature, there are so many opportunities to make genuine, long-lasting connections. It seems that networking and relationships are valued above all else, so being personable and enthusiastic goes a long way.
What’s your favorite app?
Instagram is where it’s at for me!
Anything else we need to know?
At Work From Om®, we love a challenge and customizing programming for corporate events, conferences, retreats, etc. is something we know and love. While wellness, and particularly yoga and meditation, are trending in the corporate space, there are very few companies who focus on programs that teach these methods in the context of a professional environment. All of our offerings are proprietary and exclusive to this niche, so you can be sure that what we bring to the table is a cut above the rest.
- Published in Industry Insider
Industry Insider: @Julia Valler Staffing & Events
Company Name: Julia Valler Staffing & Events
Website: http://www.juliavaller.com/
Twitter: https://twitter.com/jv_staffing
Facebook: https://www.facebook.com/pages/Julia-Valler-Staffing-Events/1529409483948952
What kind of services do you provide?
At Julia Valler Staffing & Events we provide high-end staffing solutions for private and corporate events. We also provide event planning services helping our clients with vendor selection and coordination. We are proud to have the capacity to produce events of any scale. Ranging from a small cocktail party or wedding reception, we can provide the service that is right for our client.
How did you get started in the industry?
I started working for multiple catering companies and event planners prior to launching my company. Being a perfectionist, I noticed that there were areas for improvement in the industry. We are constantly thinking of new approaches, new ideas, and new ways of making every event special.
What has been one of the keys to growing your business?
In order for your business to flourish, you must have a system for constantly adding new clients and being able to keep them coming back. We pride ourselves on flawless customer service and maintaining client relationships.
Do you have any advice for breaking into the event industry?
Gain experience wherever you can, it will give you a better perspective on what it takes to execute an event. There is a lot of pressure involved, however it is incredibly rewarding to see your hard work come to life and create a wonderful experience for your guests.
What is your favorite thing about working the event industry?
No event is exactly the same; we are constantly looking for new ways to take our events to the next level. Which never makes for a dull moment.
What’s your favorite app?
How can you possibly pick just one?! We live in a fast paced world where speed is key and technology can help us speed up on all levels, personal and professional. Uber, Seamless, Instagram, Dropbox and Google drive are a few of my favorites.
- Published in Industry Insider