Westport, Connecticut August 11 2016
Event marketing software newcomer Swoogo announced the acquisition of their 50 th customer today. In just eight months since launching, the company is celebrating rapid success, growing to their current size with no outside funding, and no plans to take investment money in the future.
The unprecedented speed of the company’s growth has highlighted the market’s hunger for a younger, fresher, more robust event software solution. Swoogo’s second generation event tech team, led by Leonora Valvo and Tim Cummins (both previously of etouches) has delivered a product seamlessly designed to answer the problems industry heavyweights have left unsolved for almost a decade.
“We’re honored by the outpouring of confidence the market has shown us and we’re committed to being an independent company that is dedicated to its customers. More importantly—we’re excited to continue building a product that makes event professionals’ lives easier,” says company founder Valvo.
While the company has grown at an unbelievable pace, the team’s success is no surprise to Swoogo’s first customer. “Swoogo is an extremely user-friendly tool,” says Vendome’s Senior Marketing Director Abbegayle Morrow, “The experience from the back-end development to the front-end user is extremely smooth, logical, and very easy to use. Swoogo…is clean, functional and professional – from the registration build-out to even the website build-out. Having worked with many different systems, Swoogo is certainly at the very top of my list.”
It’s clear that Swoogo is doing things a little differently from other products on the market. “Tim [Cummins] and Leonora [Valvo] worked incredibly hard to make a product that is easier to learn and use than any other similar solution. A new generation of event professionals is out there dealing with software systems that were developed before they had even graduated from high school. You wouldn’t buy a cell phone from 2008 – why would you buy event software from then? So we set out to tell these smart, tech-savvy people that yes, duh, there should be something better out there, and there is. It’s us,” said Swoogo marketing consultant Molly Falco.
Beyond their refined product, Swoogo is quickly becoming known for their outstanding support. Led by Head of Product Neil Keefe and Director of Support Michael Sabani, customers are currently reporting 100% satisfaction with the company’s help system.
It’s clear that the Swoogo team has stumbled upon a recipe for success, and the company is looking to continue growing full speed ahead.
Contact: Molly Falco, Marketing Director, firstname.lastname@example.org
9th August 2016
For immediate release
ShowGizmo – a global leader in event app technology is continuing to expand their international team and attract major talent. Current President of Event Booking, and previous Global VP at etouches, Steve Mackenzie was appointed to the ShowGizmo board this week, bringing his global experience to support the business with their expansion into the US.
Steve is well known within the events industry, besides his role with EvenBooking, he has senior executive roles in etouches, Ungerboeck and ASP to his credit. He is based in St Louis, Missouri but travels back to his original homes in New Zealand and Australia regularly.
“I’m honored to take a Director role with ShowGizmo as I’ve known the company for many years and watched their continuous growth and innovation,” said Mackenzie. “I’m a huge fan of organizations that commit to improving the event experience with smart technology so this is a natural fit for me – especially given the Kiwi connection and I look forward to bringing my experiences to assist the team.”
In addition to this appointment, ShowGizmo also welcomed event app expert Ryan O’Connor to the Asia-pacific sales team.
“I am excited to welcome Steve and Ryan to the team,” said CEO Marie-Claire Andrews, “Steve has extensive experience in the events industry that I know will help us be successful offshore and Ryan, in the APAC region, concretes our commitment to our home market.”
Photo Credit: ShowGizmo
For further information:
Marie-Claire Andrews, CEO
Mob: +64 21 814 224
Born out of the events industry in 2010, ShowGizmo Ltd provides premier apps for events in every industry. The company continually improves and innovates event technology making your experience in managing events easier and more seamless. With in-app features like, Q&A, Live Polling, iBeacons and Live Surveys as well as realtime reporting and analytics ShowGizmo provides the only app you need. Get peace of mind with ShowGizmo’s world class event admin service and app concierge support on the ground. And that’s just the for starters. ShowGizmo recently partnered with Crowd Mics exclusively in APAC to provide a new experience using the attendee’s smartphone as a microphone for Q&A at a speaker session. www.showgizmo.com
Colossi’s Crowd Games take on VR at the VRLA Summer Expo
LOS ANGELES, CA August 1, 2016 Colossi LLC, the pioneer in field of interactive crowd gaming, announced today that they are partnering with the Virtual Reality Foundation to bring their crowd.game platform to the VRLA Summer Expo 2016. The expo will take place August 5th 6th 2016 at the Los Angeles Convention Center.
“VRLA aims to provide a memorable experience to all of the attendees, going beyond the realm of AR and VR,” says Ben Skaggs, Cofounder of Colossi. “We’re very excited to bring something different to the table with our platform, giving everyone an experience they can all engage in together while they’re exploring the amazing VR lineup of the expo.”
Colossi’s proprietary crowd.game platform enables hundreds of people in a local space to engage with their interactive gaming content, using their smartphones. Players are then split into teams, where they have to work together to compete against the other teams in some short form, competitive crowd games.
“We’re excited to have Colossi showcase their crowd.game platform at the VRLA Summer Expo,” said Cosmo Scharf, CoFounder, VRLA. “Attendees are going to have a blast working together and playing this game in a collaborative environment, all while using their own phones as controllers!”
Colossi games will be available during both days of the expo, and will be sponsored by one of the expo sponsors, Unity.
Colossi is a Los Angeles based entertainment technology startup that specializes in creating largescale, interactive crowd games for live events. The company’s proprietary technology and content enables brands to connect with live audiences of thousands or more as they play and compete against each other. For more information about Colossi, please visit http://www.thecolossi.co/.
About The Virtual Reality Foundation
Founded in 2014, The Virtual Reality Foundation is a nonprofit that was created at the nexus of the emerging medium of virtual reality and Los Angeles’ entertainment industry. The foundation produces the VRLA Summer Expo, where virtual reality’s new generation of technologists, enthusiasts and thinkers converge to try the latest experiences, consumer gear and creators’ tools, and will host the third annual Proto Awards.
For more information, please contact
Liz King – email@example.com
Aaron Kaufman – firstname.lastname@example.org
Dahlia El Gazzar – email@example.com
28 July 2016 — Yesterday morning, via various outlets, a heavily promoted industry conference scheduled to take place 22-24 August announced it is cancelling the show just one month before the conference.
The Coming Together of Event Minds
This conference was posed to be the ultimate brain date with the best minds and personalities in the live event industry that continue to disrupt and help shape the future of events and experiences. What was unique is the compilation of these voices that are not shy or hesitant to push organizers out of their comfort zone, with opinions often considered controversial. While many, if not all, of the invited speakers and delegates have lost time and money, their knowledge will not go to waste.
[CTRL] +[ALT] + [DEL] : A Collaborative Global Event Reboot
It is important that these conversations take place, and that we as an industry are all tuning in to have our say. Three well-known international event professionals have come together to keep the spirit of this conference alive—in just a few hours notice.
On August 23rd 2016, the industry, worldwide, will be VIRTUALLY treated to an all-star line up of event professionals at NO COST so that we all can take part in what will now be known as [CTRL] + [ALT] + [DEL].
Liz King, Aaron Kaufman, and Dahlia El Gazzar are proud to be leading the charge and are working on the details of this new event.
[CTRL] + [ALT] + [DEL] : A Collaborative Global Event Reboot
- Complimentary registration for either the face-to-face or virtual conference.
- There will be a choice for event professionals to attend the same great content that was planned for the original event.
- You can bring your own beer!
- Tuesday, August 23 worldwide
10 AM – 4 PM ET
The confirmed cast of speakers include:
- David Adler – BizBash Media
- Julius Solaris – EMB
- Andrea Michaels – Extraordinary Events
- Alex Plaxen – Little Bird Told Media
- Nick Borelli – Borelli Strategies
Will Curran – Endless Entertainment
- Stefania Conti-Vecchi – Eventagist
- Liz King – Liz King Events
- Aaron Kaufman – Fifth Element Group
- Dahlia El Gazzar – DAHLIA+
Sponsors & Product Spotlights
Pop-up events are already confirmed in Amsterdam and New York!
We welcome supporters, sponsors, and more. Contact us for more information.
Want to be part of it? The #CTRLALTDEL team is ready to talk!
- Liz King – firstname.lastname@example.org
- Aaron Kaufman – email@example.com
- Dahlia El Gazzar – firstname.lastname@example.org
Join us on Facebook for updates!
What an honor! I’ve been named one of the top 60 Most Influential Event Professionals to Follow on Twitter! Read the article here.
New Enhancements Provide Increased Marketing Visibility and Control to Unlock the Power of Live Events
SAN FRANCISCO, Calif. – June 9, 2016 –Today, DoubleDutch unveiled powerful new capabilities and enhancements to its Live Engagement Platform to provide marketers with unprecedented visibility and control of live events. With this release, the DoubleDutch Live Engagement Platform, which transforms analog events into digital social experiences, will offer an expanded ecosystem of applications, integrations and performance metrics. DoubleDutch will reveal the new capabilities at World Education Congress (WEC), June 11-14, 2016, which is put on by Meeting Professionals International (MPI), a DoubleDutch customer and the largest meeting and event industry association worldwide.
“Organizations have long known the legendary power of live events,” said Lawrence Coburn, CEO and founder of DoubleDutch. “However, three out of five marketers don’t know the ROI of their event investments because there has never been a solution for them to engage and energize audiences or deliver measurable business outcomes to event owners and sponsors. Today’s release makes the Live Engagement Marketing category accessible to marketing professionals and empowers them to digitize their events.”
“When I’m looking for vendors to accomplish our event program goals, it’s critical that they help me enhance, engage and elevate our capabilities for our many businesses and groups globally,” said Jason Askew, Event Solutions and Digital Operations Manager at global energy management firm Schneider Electric. “I am excited about this new chapter for DoubleDutch since Live Engagement and its accompanying metrics are absolutely critical for events. We are still at the tip of the iceberg and looking forward to working with DoubleDutch and our businesses to establish the ‘new normal’ at events.”
The DoubleDutch Live Engagement Platform now enables event organizers to efficiently create and manage all events on one platform and provides attendees with smart recommendations for sessions and people connections. Users can also facilitate seamless meeting scheduling, and transfer attendee signals to marketing automation and CRM systems for personalized follow-up in real-time.
New Live Engagement Platform Capabilities
Event Copying and Templates: The platform empowers customers to efficiently manage several or hundreds of events. Customers can easily recreate past events in minutes, copy content, surveys, polls, and more, and consistently repeat portions of the event, saving hours of preparation. In addition, the platform provides a variety of templates for specific event types (such as a user conferences, sales kick-offs, trade shows, etc.), and offers layout recommendations to ensure success, based upon best practices.
Smart Recommendations: Taking engagement to the next level, smart algorithms at the core of the platform now provide a personalized experience for each individual. Attendees can now get in-app recommendations on sessions they may find interesting while they plan their schedules, as well as people they may want to connect with to better accomplish networking goals.
Attendee Meeting Scheduling: Scheduling face-to-face meetings at events can be a manual, time consuming and inefficient process. Attendee Meeting Scheduling removes the friction of facilitating in-person interactions by allowing attendees to seamlessly request and accept meetings, enter meeting details, choose from mutually available timeslots and more.
Marketing Automation and CRM Integrations: The Live Engagement Platform captures behavioral data across a broad spectrum of activities at an event, and distills that data into metrics and insights. Marketing and sales teams can use this data to understand the interests of each attendee, and personally respond in ways that inspire action. Now, the data can be transferred into an organization’s marketing automation system, such as Marketo and Eloqua, or a CRM system, such as Salesforce, to score leads, trigger targeted campaigns based on activities, monitor prospect activity with alerts and enable personalized sales follow-ups as the event happens.
The DoubleDutch Live Engagement Platform is an ecosystem of applications, integrations, and performance metrics that allow event organizers and marketers to digitize live event experiences, capitalize on engagement signals, and supercharge business outcomes. These engagement signals are distilled down into insights that can be used to unlock a new class of marketing and sales leads, trigger targeted campaigns based on show floor activities and interests, and enable personalized sales follow-ups in near real time. The suite of DoubleDutch Live Engagement applications allows event owners and marketers to manage engagement and participation, insert sponsor and exhibitor communications and offer detailed analytics applications to monetize and optimize business results.
DoubleDutch believes in the power of digitizing live engagement to supercharge business outcomes. The DoubleDutch Live Engagement Platform powers events, conferences, and trade shows for more than 1,700 customers including Forbes, Humana, LinkedIn, Novartis, Nationwide, SAP, UBM and Urban Land Institute. The company has been named one of Deloitte’s 500 fastest growing companies in North America, AlwaysOn OnMedia 100 Top Private Companies, and Forbes’ 10 Hot Companies to Work for in San Francisco. DoubleDutch is based in San Francisco with additional U.S. offices in Phoenix and Portland and a global presence in Amsterdam, London and Hong Kong.
Displays and Tracks Group Arrival and Departure Flights
DALLAS, TEXAS (June 3, 2016) – Collaborative on-site meetings execution, 2-way text messaging and enhanced participat engagement software provider, GruupMeet, released the industry’s first real-time mobile flight manifest engine with its hybrid app. The Hybrid app add-on allows airport staff, dispatchers, travel directors (TDs) and transportation staff to access core SaaS features of GruupMeet’s web app from any device.
With evolving strategic objectives, countless apps and access to real-time information, participant expectations and on-site meeting planning challenges are increasingly more demanding to manage.
The Hybrid app integrates with GruupMeet to provide seamless meeting and travel communications. Travel directors (TDs) and airport staff have convenient access to multiple programs, all from one app! There’s no need to download an app for each meeting OR for each client. TDs and staff can search for flights, delegate information/check-in, view real-time flights tracking, baggage claim information, notifications and passenger/VIP notes.
The automated flight manifest feature on the Hybrid app provides staff up-to-moment information literally at their fingertips, available via any mobile device with Internet access 24/7/365. GruupMeet is designed for total convenience, providing access to critical on-site data for exceptional support.
“Based on insights operating over 200 meetings across North America, South America and Australia this year; along with customer feedback, it was clear that the industry needed a mobile solution to access, edit and view flight manifests,” say Russell Wyman, Co-Founder & Chief Executive Officer.
Stacie Tillery, Director of Operations for ACCESS Destination Services Texas recently stated that, “The software is absolutely wonderful. We would sometimes spend hours checking flights… The fact that we communicate one message to thousands of people at a click of a button is awesome.”
The products’ intuitive design and features enable staff to easily see program updates and notifications, guest’s notes, transfer pick-up times and to access documents and files that are shared. In addition to viewing attendee information, flight tracking, baggage information and check in status, meeting planners can schedule automated messages via SMS and/or email and interact and assist guests within the app and via 2-way texting. Unlike two-way radios, the software keep a record of all dialog and history for accountability.
The Hybrid app’s features also include:
- Select “Open Meetings” (Toggle between meetings associated with your account – Feature displays meeting data for various / multiple Admin accounts)
- Benefit: Convenient for users that often support numerous planning agencies and/or destinations
- See Notifications in your Inbox and view Planner Messages or pending Attendee Messages in “Planners” tab
- Participant/VIP Contact Information
- Flight Status, Baggage and Updates
- Search for Data
- Attendee Notes
- Transfer Times
- Mobile Check-in
GruupMeet provides wholesale software solutions and services, and works with some of the world’s most innovative brands. The Hybrid app and GruupMeet platform are available for white-labeling.
GruupMeet, Inc. is a software-as-a-service (SaaS) tool for group travel to meetings and incentives. Based in Dallas, Texas, the company is supported by the world’s only B2B micro-fund, Tech Wildcatters, and also by entrepreneurs who founded one of the world’s largest communications companies. GruupMeet has been named among the “Hottest Startups” in Dallas and has been featured in IMEX America’s Tech Startup Competition, Skift, EventManagerBlog, “20 under20” by Connect Meetings, PCMA’s Convening Leaders Tech Hub, etc.
etouches announces the acquisition of Zentila, the innovative hospitality sourcing and booking solution
The cloud event management leader solidifies a position in the hospitality market together with its enterprise event management solutions
NORWALK, Conn., June 1st, 2016 – etouches, a top global provider of cloud event management software, today announces the acquisition of Zentila, an enterprise SaaS company that provides smarter venue sourcing and booking with a primary focus on corporate and third-party meeting/event planners. The acquisition demonstrates etouches commitment to continue to provide clients with superior product features and functionalities for the optimal management of their end-to-end event process.
Zentila’s award-winning platform completely streamlines the complex process of sourcing and booking venues as well as capturing data to measurably increase meeting ROI. In addition to handling RFPs for venues, Zentila is unique in that it also provides enriched tools to help planners get their meetings booked. Among these innovations, the solution:
- Aggregates proposals in an interactive bid summary to automatically manage updates and calculate costs and savings, so planners can easily compare offers.
- Offers special features to help third-party planners better manage and grow their business, including tools to increase client collaboration, generate faster hotel responses, and showcase the value they drive
- Replaces traditional, one-size-fits-all online advertising with a targeted model; hotels present custom offers that match planners’ RFP requirements.
With more than 50 key features, Zentila’s pioneering sourcing and booking technology is the top choice for hoteliers, with hotel close rates that are 5X the industry average.
“Following etouches acquisition of hotel and venue sourcing engine INEVENTION in mid-2015, Zentila represents a perfect complement to our industry-leading platform,” said Shane Edmonds, CTO of etouches. “Zentila’s product, technology, and staff will bolster etouches venue sourcing and allow us to offer a fully integrated solution as part of the entire event management software process.”
etouches provides best-in-class enterprise event management software that offers tools for registration, mobile apps, event marketing, onsite, logistics, event ROI and data tools. Zentila will naturally complete the solution with their unique, integrated hospitality feature set that will enhance the user experience for clients and boost ROI for their events through increased event performance.
“Our clients are in constant communication with hoteliers and the hospitality market, and adding Zentila to our offer will further strengthen that bond and squarely meet our clients’ expectations,” said Oni Chukwu, CEO of etouches. “As the top preferred alternative for enterprise clients globally, it is a responsibility that we take on with pride. I am very delighted to add Mike and his industry groundbreaking team to our company to further cement our top position in our fast-growing market.”
As part of the acquisition, hospitality industry leader, founder and current CEO of Zentila Mike Mason will join the etouches executive team as Vice President, Sourcing and Hospitality Solutions. He will lead etouches’ efforts into the hospitality market with a fully integrated state-of-the-art event management platform that will offer the most comprehensive solution for venue sourcing, booking and the entire event execution management process. “Zentila was wooed by several leading industry players but we found etouches’ innovation culture, strong product portfolio, positive market reputation and solid global presence very compelling,” said Mike Mason, founder and CEO of Zentila.
Founded in 2011, the Orlando, Florida-headquartered Zentila was built as a game-changing strategic sourcing and booking solution for meetings and events. With its strong history of product leadership, Zentila has unmatched market innovations to bring to etouches’ existing and future customers all over the world.
“At a time when market dynamics are rapidly changing, the industry will benefit greatly from our new, comprehensive integrated product offerings,” said Mason. “Planners need choices, and combining the market-leading etouches event management technology with our strategic sourcing and booking solutions will provide the powerful new option to the marketplace, improve innovation and further serve the needs of our mutual customers.”
etouches is a global end-to-end event management software solution. The success oriented and cloud-based event management platform delivers innovative technology solutions to streamline the event process and increase ROI. Founded in 2008, etouches has assisted over 20,000 event professionals in planning, executing and measuring their events. With a focus on event sourcing, registration, marketing, logistics, engagement and data, the software solution has served more than 1,200 customers in corporations, associations, agencies and educational institutions. Headquartered in the United States in Norwalk, Connecticut, the company has global offices in the United Kingdom, Belgium, Australia, Dubai and Singapore. Learn more about etouches at etouches.com.
Zentila pushes meeting technology further with intuitive new solutions for sourcing and booking meetings and events. The award-winning platform enables organizations and third-party planners to source, book and capture meeting/event data – all in one place. Zentila’s planning and administration tools add transparency to company meeting activities and reduce the time and costs associated with sourcing and contracting venues. Its SaaS-based meetings management technology captures data on M&E spend, providing companies with visibility to this hard-to-track category. Using Zentila, planners gain access to 225,000 meeting venues worldwide. For more information, visit Zentila.com.
Kristen Carvalho, Sr. Content & Social Media Manager, etouches
P: +1 203 456 1470 E: email@example.com
New privacy settings and enhanced customization adds significant value to real-time messaging and polling application
Minneapolis, May 23, 2016 – Participants at meetings and events worldwide can now give honest and uninhibited feedback on topics under discussion thanks to the latest updates to the Meetoo audience engagement app from Lumi.
Meetoo is a real-time messaging and polling app that engages audiences to capture insight. The new release allows the moderator to disable the creation of participant profiles. The audience can now use the messaging and polling anonymously, eliciting more candid responses to questions. The profile settings can be changed on the fly, before or even during the meeting to enable an almost instant response to changes in mood or circumstance.
“Meetoo is designed to provide businesses and educators with true insight into the views, reactions and understanding of an audience,” said Jon Fowler, Lumi managing director, EMEA. “Too often audiences are afraid to speak their mind in front of their bosses, peers or classmates, which hampers their engagement in meetings and events. These latest updates to Meetoo are designed to empower participants to speak their mind without fear of potential negative repercussions.”
Meetoo is already being used extensively across the globe by customers such as AIG, KPMG, eBay and PwC. “Interaction between our participants was seamless. For the first time, everyone in the room was able to comment and contribute during the presentation. Meetoo helped us create one of our most engaging events yet,” reports Meg Gneiting, board of directors – director of social media, SITE SoCal.
Meetoo is also being used by educational establishments. Mick Anthony Wood, multimedia development officer at the University of Central Lancashire said: “Our students love Meetoo’s mobile functionality, while our lecturers find it a simple way to gain students’ insights, as well as instantly providing informative feedback.”
Changes in privacy settings are just part of a list of new features developed by Meetoo in response to customer demand. Further enhancements focus on customization of the app–users are now able to tailor the welcome page to include key information such as instructions, speaker biographies, agendas and website links.
Users can also change the appearance, theme and branding of the app for individual meetings and include images, logos or photographs. This can be done at any time – even when the meeting is running – giving users absolute flexibility to respond to requests and changes.
“Meetoo provides an unparalleled understanding of attitudes, opinion and behavior in a dynamic and innovative way. We believe that being able to customize the app to more closely meet the needs of each individual customer will help make it an even more indispensable tool for adding significant value both during and after their meetings and events,” concludes Richard Taylor, CEO of Lumi.
Lumi is a global market leader in real-time audience insight technology for research, meetings and events, education and corporate communication. Operating from offices in ten countries, Lumi’s core technologies and engaging mobile apps are used by hundreds of multinational corporations and their advisers to provide an unparalleled understanding of attitudes, opinion and behaviour in a dynamic and innovative way. www.lumiinsight.com