Bizzabo Launches Hot Leads: A Magic Tool For Organizers To Re-engage Lost Attendees
New York, New York, February 16, 2016 – Bizzabo, the world’s leading Event management platform, is launching Hot Leads, a revolutionary new tool that lets organizers re-engage potential event attendees who abandoned the registration process.
The majority of people who begin an event registration process, won’t complete it, according to separate studies done by IBM, Comscore and Forrester Research. Normally, organizers have no way to contact these potential registrants, but now, event organizers have a new tool that will help them reach out to those who abandoned their registration, that tool is called “Hot Leads.”
Hot Leads is the newest event marketing feature within Bizzabo’s all-in-one event management software. Thanks to the platform’s smart event registration process, organizers now have the power to re-engage potential attendees using a suite of marketing tools. Organizers can use Hot Leads to identify who failed to complete the registration process, and easily follow-up with targeted emails offering an incentive to register.
Alon Alroy, Bizzabo’s Co-Founder & CMO, said that “Hot Leads is one of the newest features in our mission to make event organizers smarter event marketers. It enables organizers to focus on their event success and take advantage of the newest trends in marketing automation. So far we’ve seen over 80% conversion rate from abandoned attendees to successful registrations. We’re very excited about the impact Hot Leads is making on the success of events”.
Not only can organizers identify who abandoned the registration process, with Hot Leads, they’ll also have access to helpful reports that highlight how well retargeting efforts are working. Organizers can see the number of registrants they recovered, and if applicable, the amount of registration revenue that was recovered as well.
Hot Leads follows Bizzabo’s Ticket Boost feature released this Fall which already helped dozens of events to increase ticket sales by 25% using social media referrals.
Bizzabo is an all-in-one event software that helps organizers create successful events by empowering them to build amazing websites, manage registration, sell tickets, grow communities, go mobile and maximize event experiences - using a beautiful, ROI driven platform. Bizzabo is used by thousands of conference organizers from around the globe, from Fortune 1000 companies to elite universities, associations and small corporate events. It is the winner of the prestigious “Best Event Management Software Award” and the “People’s Choice Award for the Favorite Event Tech Provider”. The company has offices in New York and Israel and was co-founded by Eran Ben-Shushan, Alon Alroy, and Boaz Katz.