HomeBlogBehind the HustleBehind the Hustle: Jenise Fryatt

Behind the Hustle: Jenise Fryatt

Jenise Fryatt has been using social media platforms to implement consistent and comprehensive content marketing strategies since 2009.

As Content Marketing Strategist for digital marketing and content management company, Smarter Shift, she has employed these methods, in addition to in-person outreach, speaking and education, in furthering the marketing goals of the company as well as its clients.

She has served as moderator for three regular Twitter chats and founded the popular #ContentChat which focuses on topics of interest to content marketers.

She has been a regular blogger on various sites (including Cvent & Smarter Shift) on the topics of social media and events as well as on applied improvisation and sustainable living.

Her conference presentations and workshops have focused on the topics of social media for business and events; applied improvisation and content marketing.

She co-authored two research papers for Meeting Planners International (MPI): one on The Strategic Value of Virtual Events and another on Hybrid Events.

Currently she is co-host of The Sustainable Living Podcast providing tips, tools and tactics for living a heart-centered life that honors Mother Earth and her inhabitants.

She is also preparing to launch an online course entitled, “A Beginner’s Guide to Marketing Your Yearly Event Online.”

A yoga instructor and long-time meditator, Jenise seeks to integrate a mindful approach to all of her work. She believes the key to this, and to virtually every other problem humans encounter, lies in cultivating a heart-centered life.

“hi, my name is…”

The world knows me as: Jenise Fryatt

I’ve also been known to respond to the names: lyksumlikrish, Jenise Stout

I am wicked good at: content marketing strategy, yoga, sustainable living

Least favorite house chore: picking up my dog’s “accidents”

My go-to guilty pleasure food is: rhubarb pie

Favorite App: Instagram

Favorite quote: Everybody has a right to make an ass out of themself. You can’t let the world judge you too much – Maude, Harold & Maude

“The Hustle”

Job Title: Content Marketing Strategist

Professional Superpower: Consistency, analytics tracking, the ability to learn new things

My primary role in the events industry is: Educating event professionals about how to market events online.

Years in the events industry: 30+ (as part owner of an audio visual company)

To me, being an event hustler means: Listening to attendees and using what you learn to make their event experience more valuable.

The top 2 most surprising things I’ve learned about the events industry since starting are: #1 – Event planners are fun and amazingly creative. #2 – Planning an event is hard work but thoroughly rewarding.

How did you get your start in the events industry? My husband and I started an audio visual business in 1990.

My biggest event industry pet peeve is: When organizers will not consider the value of encouraging social media use by attendees at their events.

“No such thing as TMI”

One thing that would really surprise people to learn about me is: I am a former improv performer. I’m also co-host of The Sustainable Living Podcast.

You can only keep 2 albums in your entire music collection -those albums would be: Sgt Pepper’s Lonely Hearts Club Band and Abbey Road

10yr old me thought I’d grow up to be: A scientist or an actress

Text or phone call? Text

Android or iPhone?  iPhone

Toilet paper roll – Over or under? Over!

Connect with Jenise:




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