HomeBlogBehind the HustleBehind the Hustle: Richard O’Malley (@TOProject)

Behind the Hustle: Richard O’Malley (@TOProject)

Whose interview with Vice News garnered over 900,000 views on You Tube?
Whose interview with the Associated Press was reissued by more than 200 media outlets including Drudge, HuffPo, Daily Mail, ABC, NBC and Fox News?
Who was profiled by CNN/Money as being a successful man in female dominated industry?
Even more so, HOW was he able to do this?
Did he pay a PR agency?
Did he pay an SEO firm to get him to the top of GOOGLE?
Did he date a Kardashian?

No!!! He did it all for FREE!!!! He is here to tell you the “”How Behind the WOW””. That “”he”” is Richard O’Malley of The O’Malley Project.

“hi, my name is…”

The world knows me as: Richard O’Malley

I’ve also been known to respond to the names: #EventBuddah

I am wicked good at: Telling a story

Least favorite house chore: cleaning the bathroom

My go-to guilty pleasure food is: Too many! Have you seen me? But pizza is pretty awesome.

Favorite App: Words with Friends

Favorite quote: For business “What if we invest in our staff and they leave? What if we don’t and they stay?”

“The Hustle”

Job Title: Event Buddah

Professional Superpower: Zero Dollar Marketing

My primary role in the events industry is: Building customer bases

Years in the events industry: almost 20

To me, being an event hustler means: Knowing what no one else knows, how to do it or where to get it

The top 2 most surprising things I’ve learned about the events industry since starting are: People STILL think it is glamorous and people PAY to go to college for a degree that is at least 5 years obsolete.

How did you get your start in the events industry? DJing for the first company in NYC that was ALL compact discs

My biggest event industry pet peeve is: Planners who won’t get their hands dirty

“No such thing as TMI”

One thing that would really surprise people to learn about me is: I can DANCE

You can only keep 2 albums in your entire music collection – those albums would be: New Miserable Experience by the Gin Blossoms
Eagles Greatest Hits

10yr old me thought I’d grow up to be: An Oakland Raider

Text or phone call?: If I like you, phone.

Android or iphone?: Android, Apples always ruin a good thing, just ask Adam

Toilet paper roll – Over or under?: over

Connect with Richard:


Telephone: 201-726-4362







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