April 26, 2017
FOR IMMEDIATE RELEASE
Acclaimed NYC Event Tech Conference, techsytalk LIVE, Announces June 2, 2017 Line-Up
One of the industry’s premier event tech conferences, techsytalk LIVE, is back for their ninth event with a super-charged speaker line-up at the flagship midtown location of Convene, at 117 West 46th St. The June 2nd conference by planners, for planners will host a full day of presentations and panels covering the hottest topics and tech trends in the event world today.
Founders of the newly formed Event Tech Tribe, bringing together a consortium of five event platforms integrating their event technology services in a new groundbreaking model of delivery, will present an exciting panel discussion on the Open API Economy. The founding members of the Event Tech Tribe are:
- Swoogo – developer of event registration solutions, based in the US and UK;
- Glisser – developer of interactive presentation platforms, based in the US and UK;
- Hubb – provider of event content management solutions, based in Vancouver, Wash., USA;
- ShowGizmo – New Zealand-based developer of mobile apps for attendees;
- TRC – badging and attendee tracking solutions provider, based in Princeton, NJ, USA;
The panel participants will include Hubb President Allison Magyar, Glisser Founder & CEO Michael Piddock, Swoogo Director Leonora Valvo, TRC President & Co-Founder Greg Lazzaro and Marie-Claire Andrews, Founder & CEO of ShowGizmo.
In a trio of exciting and challenging presentations overviewing the 2017 event industry landscape, the latest cutting edge topics and trends will be covered:
- Bizzabo Co-Founder and CEO Alon Alroy will talk about Live Video, Innovative Networking Experiences and the Gig Economy.
- Managing Director and Head of Americas for the Meetings & Events Division of Grass Roots, Howard Givner will cover a variety of disruptive forces and looming issues including Open Carry Gun Laws, Supplier Mergers, Discriminatory LGBT State Laws, Drones and More!
- Founder and CEO of Social Tables, Dan Berger will provide his take on Event Planners of the Future, with topics like Robotics, AI and Automation.
Following up on last year’s high energy show closer, author, entrepreneur and customer experience revolutionary Peter Shankman will be back again with another inspiring presentation. Author of Zombie Loyalists: Using Great Service to Create Rabid Fans and Nice Companies Finish First: Why Cutthroat Management Is Over and Collaboration is In, Shankman will be presenting on the topic, “We Are All Brand Hustle Kings and Queens.”
For complete conference and registration details, visit the techsytalk LIVE website.
Contact: Liz Caruso (email@example.com) or Ed Wagaba (firstname.lastname@example.org).
Revolution is in the Air – A New Way of Sculpting Negative Space: The Originators Launch Atmospherics
FOR IMMEDIATE RELEASE
Contact: Michelle Bergstein
New York, NY, April 12, 2017 – The Originators, highly regarded pop-up experience designers, have seized upon the current zeitgeist and are reflecting this general state of change and flux by launching a revolutionary new décor concept – Atmospherics – that introduces an exciting new approach to incorporating negative space in unexpected ways.
Using different fabrics and rigging methods to create a totally immersive environment – be it an entry element like a tunnel, a ceiling treatment, stage backdrop or lounge – Atmospherics are heralding a new design aesthetic that is just now capturing producer’s imaginations.
Originators’ co-founder and chief creative, Debra Roth, devised the concept of using new technologies to create more organic shapes and complex forms that sculpt space like they never could before: “3-D design is showing us points of view we’ve never had. Now we’re interpreting the unique shapes of computer-driven parametric designs with an array of fabrics to create visually complex, artistically-driven décor design that’s ultimately relatively simple and highly impactful.”
Marc Posnock, co-founder and head of sales and marketing, points out, “Like any artistic expression that reflects its time, the Originators are shaking it up, doing our own disruption. Atmospherics echo ‘something’s in the air,’ literally, but that it’s new and different.” Quickly adding, “In a good way.”
This is hardly a radical departure from tradition for the Originators. As their name implies, the Originators have always led by example with out-of-the-box thinking. And now they’re embracing change with new and different styles of décor and its usage.
The concept behind Atmospherics is to take the repetition of form (in this case, individual fabric panels, called “Wisps”) and create the illusion – a “trick of the eye” – that, when viewed with the negative space it shares, appears to be a solid object. It’s the repetition of the Wisps, with each one being gradually different than another, that creates the rhythm and form of the Atmosphere. This perception operates on the same persistence-of-vision principal of motion pictures and gives the overall shape an animated visual effect and a one-of-a-kind impact.
From undulating ceiling designs to twisting-turning tunnels and cloud-like lounge areas, Atmospherics play with the dimensions of space and perception. Debra explains, “What I love about it is that your eye fills in the negative space to make it a volumetric form. And that negative space surrounds our shapes and gives it definition.” And Marc points out the emotional connection, “We’re creating a spatial optical illusion and your brain is in on the conspiracy. It completes the 3d form and leaves you no choice but to interact.”
Debra adds, “It’s an interpretation of a live Hologram…the positive and negative compete…and you have to experience it to feel the full effect. The sheerness of multi-layer opacities create intrigue. And who doesn’t like a little mystery?”
The Originators are a design and fabric structure boutique whose creative niche as experience makers of pop-up environments, 3-D design, fabric décor installations and live special effects for events, exhibits, and permanent display. Its founders, Debra Roth and Marc Posnock, are the two people most responsible for originating the use of fabric structures in the events industry over 25 years ago. Now they’re offering the same innovative spirit, creativity and ingenuity they’re known for to explore new dimensions.
Through executive leadership and strategic acquisitions, the event software company expands into the data-driven enterprise market
NORWALK, Conn., April 11, 2017 – etouches, a top global provider of cloud event management software, today announced plans to continue its expansion into the large global enterprise marketplace by expanding its senior executive leadership team and positioning the company for strong growth through a combination of strategic acquisitions made over the last 18 months. These acquisitions allow the company to provide comprehensive end-to-end event management and venue sourcing solutions to large enterprise customers on its state-of-the-art cloud platform. The company’s moves reflect a recent pivot to a more data-and-analytics-driven focus to be able to provide real-time insights and smart solutions to its global customers.
To support the company’s strong growth imperatives, etouches recently hired Chalva Tchkotoua as their new Chief Marketing Officer to lead the global enterprise marketing strategy and go-to-market initiatives aligned to key industry verticals. Tchkotoua joins etouches having recently worked at Time Warner Cable (TWC) Business Services, where he led global marketing efforts for the company’s enterprise, carrier and cloud services business through NaviSite, a cloud company acquired by TWC. He also spent 13 years at Accenture in senior strategy consulting and global marketing roles.
“Chalva joins etouches at a critical juncture in our company’s development as we embark on harnessing the large current market opportunity,” said Oni Chukwu, CEO of etouches. “We are looking to create fresh, dynamic industry leadership through optimized market exposure and sustained thought leadership positioning etouches as the market leader in this space. With Chalva’s more than 20 years of experience in leading global integrated marketing programs for a wide range of companies in the technology sector, I am confident in his abilities to drive exceptional results for our company, clients and end users.”
With the appointment of Tchkotoua, etouches’ current head of marketing, Nicola Rossetti, is taking on a new role leading marketing and sales efforts in Europe. Rossetti has transitioned to Vice President of European Markets and will be based in the company’s European headquarters in Reading, UK. This move allows etouches to focus and align its marketing and business development efforts in one of the largest event management regions in the world.
The recent leadership changes at etouches will allow the company to deepen its focus on specific areas of opportunity both regionally and through a new market-leading products and solutions portfolio. etouches has acquired and integrated four companies that have very positively complemented the existing event management platform with their unique solutions. With offerings for venue sourcing and hospitality management, mobile and attendee engagement through real-time data and actionable analytics, etouches’ recent product integrations have allowed the event management software platform to scale in the large enterprise market. They are now well positioned to be a leading player in this segment.
“We continue to maintain strong acquisition discipline,” said Chukwu. “With every acquisition we have done, the companies we evaluate have been carefully vetted to identify how their innovative solutions and product functionality will integrate, amplify and enhance our existing platform. Most importantly, in bringing the founders and significant team members of these companies on board, we are gaining the best and the brightest engineering talent in the market today to help build the company and the solutions for the future in our high-growth event management and venue sourcing market.”
Chief Technology Officer at etouches Shane Edmonds believes that the four acquisitions made over the last 18 months will position the company on a path for expansion and growth by leading the industry with tools that will change the way global event professionals plan, engage and track events. “This is a truly exciting time to be in this market,” said Edmonds. “The real-time analytics and engagement technology we are bringing to our clients through one of our new solutions, Loopd, will transform how our customers interact and engage with their prospects at all their events.”
etouches is a global end-to-end event management software solution. The success oriented and cloud-based platform delivers innovative technology solutions to streamline the event process and increase ROI. Founded in 2008, etouches has assisted over 25,000 event professionals in planning, executing and measuring their events. With a focus on event sourcing, registration, marketing, logistics, engagement, mobile and data, the software platform serves more than 1,300 customers including leading corporations, associations, agencies and educational institutions globally. Headquartered in the United States in Norwalk, CT, the company also has offices in Orlando, Florida and five global offices in the United Kingdom, Belgium, Australia, UAE, and Singapore. Learn more about etouches at etouches.com.
April 3, 2017
Event Tech leaders Noodle Live have announced their next phase of growth following a rapid increase in turnover and a successful round of funding.
Since beginning operations in 2013 Noodle Live have seen an average year on year increase in growth of more than 85%. Following the successful release of a new event app dashboard in July 2016, Noodle Live celebrated their best quarter ever in Q1 of 2017. With such rapid growth, the need to expand has become evident.
Noodle Live have now completed a successful round of fundraising with a view to fulfilling exciting growth plans as a result of a rapid increase in turnover. As a result of this fundraising they have already expanded their team by 50% and are planning to expand by a further 100% over the next 12 months, taking the team total to 24. They also plan to move to new, bigger premises.
Noodle Live CEO and Founder Clemi Hardie says: “Noodle Live’s growth is really a mirror of the growth of the entire event technology sector. It’s moved from being seen as a nice addition to becoming an essential ingredient of any large scale event. It’s really exciting to see our team grow. We’re building on our 4 years of experience in the industry and we’re ready to move to the next stage and to grow our numbers and increase our output.”
Amongst Noodle Live’s new hires is Chief Technical Officer, Glyn Roberts. Glyn brings more than 12 years experience in web development, project management and product delivery. Amongst other projects he is particularly well placed to oversee the scaling up of Noodle Live’s tech products and platform and to lead on an increase in data security. Noodle Live are aiming to look closely at data protection and to respond quickly to new legislation.
“Our focus for the coming year will be to increase our automation capabilities and continue to improve the scalability and security of the platform,” says Glyn. “We need to make sure we are meeting high expectations from the caliber of clients we are now attracting. I’m excited to be brought in to be a part of this journey. I’m also looking forward to being part of a growing team who are ensuring that they lead from the front on event technologies.”
As well as hiring Glyn Roberts, Noodle Live have also promoted Vicki Fox to Head of Events. She will lead the department and oversee the hire of two product specific teams to allow Noodle Live to handle a larger pool of clients. There will also be new hires within the sales team.
– Ends –
For further information please contact:
07867 804 731
Notes to Editors
- Noodle Live was launched in January 2013 and was founded by female entrepreneur Clemi Hardie. Noodle Live offers event technology solutions and consultancy, utilizing what they believe are the best tools for the job from the Noodle Live box of event tech tricks. Noodle mainly works with mobile apps and RFID smart badges but are constantly exploring new technology to ensure they bring #EventProfs the most current solutions and packages.
- Noodle Live’s client list includes Xero, Fujitsu, Lidl, Arup, Jaguar Land Rover, Deloitte, Google.
- In 2016 Noodle Live launched a new dashboard facility that allows clients to manage their own event apps and reduce the cost of off the shelf event tech. This new product has proved extremely successful and has opened the door to a wave of new clients.
- To oversee the next round of growth Noodle Live are in the process of appointing an advisory board of key industry experts. This will ensure that the company have access to the knowledge and expertise needed to manage the expansion. The advisory board will bring experience relating to commercial strategy, pricing structure, growth plans, technical architecture, financial modeling and business management.
Photos of the Experience
EventsTag, a pioneer of experiential technology, recently developed a new gaming mechanic aimed at giving event marketers a tool to giveaway prizes. Social Slots, as they have been named, engages potential winners by having them take photos or post on social media to have a chance to win. The fun and interactive method was first released in mid 2016 and took a big leap with the #LGGAMEDAY College Football Tour that saw over 2,000 posts, awarded 100 prizes and reached over 60,000 people.
“Social slots is a great way to enhance the overall experience for the consumer. It provided added entertainment and a way to connect beyond traditional means,” said Ben Wibly, Account Executive at Advantage who worked with LG for stadium gameday activations at Clemson University, University of Illinois, and University of Maryland.
College sporting events are full of brands trying to make an impression, but LG didn’t want to be a part of the clutter. They came to us to help them stand out at the stadium by creating a thrilling consumer experience in their footprint that also provided a digital memento to fans whilst capturing attendee data for lead generation.
Now with March Madness upon us, LG is slated to continue their success with Social Slots into the basketball season by bringing the game to the NCAA FInal Four Fan Fest in Phoenix. Regardless of the state of their brackets, fans will be able to post their moments in order to have a chance to win incredible prizes throughout the week long basketball extravaganza.
Essentially, Social Slots helps brands both giveaway prizes and engage users with flexibility and ease. Since the initial release, the gaming product has been used by to give away thousands of prizes, at dozens of events, for some of the largest brands in the world. This March EventsTag is rolling out the next major update to the Slots platform, including multiple game types, enhanced visual animations, and a robust prizing management system in order to meet the increasing needs of larger scale campaigns.
“Social Slots has been an excellent addition to our product line-up and opens up so many other opportunities with contests, takeaways, and gaming. We see social slots and other social gamification as the future of giveaways because they add value for the brand by generating content and having increased user interaction,” said Dan Strang, CEO at EventsTag.
Founded in London in 2012 by CTO Ollie Harridge and CEO Dan Strang, EventsTag is a browser-based live display platform primarily intended for use at events and venues. In 2014, we expandaded our company to have offices over the pond in the U.S. with offices in NYC, LA, and Chicago. From there, we have been able to do much more than a social wall. From our Social Gaming, Hashtag Postcards and Green Screen technology, we work with brands, agencies, and event planners to make sure our clients social media engagements are going through the roof.
Marketing Manager, EventsTag
631 704 2102
222 Broadway, Fl 19. New York, NY 10038
Event professionals around the world know how hard it is to choose an event app that perfectly fits their objectives. But now veteran event app provider, ShowGizmo, has made it easy with the release of a new product suite with features and enhancements all designed to create more engagement, better event experiences and push the boundaries of technology.
“6 years ago we launched ShowGizmo, a product designed to make events more awesome and help event organizers better connect and create value for their attendees,” said ShowGizmo CEO, Marie-Claire Andrews. “Today we create a platform with an extensive suite of features to suit organizations of every type; from internal teams to associations and one-off events,” she added.
The new suite includes:
- A low priced ‘Essentials’ option for single events that need simplicity without compromising on service.
- A ‘Premium’ package with access to next-level engagement features and world class support
- The ‘Professional’ platform for the ever increasing base of customers working on engagement all year round, seeking to maintain a conversation with their community alongside their live events.
Highlighted feature updates within the suite include the ability for event managers to customize app features themselves, promote upcoming events with an event ‘lobby’ and a digital swag bag.
The product release, aptly named ‘The Banoffee Release’ is a sweet taste of things to come for the long-standing event app company. Marketing Manager, Lara Simmons explains, “The Banoffee Release is a big celebration for the team, 6 years providing apps means we’ve seen and learnt a great deal,” she continued, “This release and the updates it includes were truly inspired by all of the clients we’ve worked with to date.”
Unlike other event app platforms, the ShowGizmo suite is fully supported by a team of event professionals that work alongside customers to align objectives and ensure maximum ROI. “There’s plenty of basic DIY apps on the market, or simple solutions that bolt-on to registration systems,” said Dott Nemeth, the Melbourne based Customer Success and Production Manager, “but today’s event marketer is looking for proactive assistance to save time and stress – and looking for that to be local”, she adds. ShowGizmo has team members on hand for advice throughout the USA, Australia and New Zealand.
ShowGizmo are running a series of webinars on the new product suite – for more information visit www.showgizmo.com/banoffee-webinar
For more information
Lara Simmons, Marketing Manager
FOR IMMEDIATE RELEASE
The Association for Women in Events (AWE), a not for profit organization supporting gender equality and diversity in the event industry, has announced its Hall of Fame Recognition Program, hosted by the AWE Awards Committee. The AWE Awards Committee was formed with a vision to create an engaged group of recognized people and programs that exemplify AWE values to serve as an ongoing resource for inspiration, guidance and leadership.
The AWE Hall of Fame will recognize the advancement of women in events by honoring women and men with a categorical award. Categories for nominations are: Disruptor, Coach, Woman of Influence, Emerging Leader and Organizational Leadership. Nominations are open March 15, 2017 and close May 5, 2017. To nominate a deserving individual (self-nominations are also accepted), a simple online form will be completed. Members and non-members, women and men in the events, hospitality and tourism industry are eligible. The judging panel will be made up of 2017 AWE board members who will select finalists for a secondary interview. The winners will be announced in July of 2017. Winners of each respective category will receive the following recognition and opportunities:
Lifetime membership of AWE
Special profile on AWE website
Panelists and presenters at industry events and AWE events
Interviews, articles, blog posts and more
Contributions to library of tools
Judges for awards
Advisors for programs
A certificate and email plate
Exclusive case study input
“Being inducted into the Hall of Fame is a lifetime honor,” said Marie-Claire Andrews, AWE board member and chair of the AWE Awards Committee. “It doesn’t begin and end with a one-night ceremony, rather our winners will be part of our community and celebrated long-term!”
AWE is an inclusive community dedicated to the professional advancement of women in all facets of the events industry. The focus of AWE is to build a strong community where women inspire women, help others and take control of their careers. AWE facilitates the resources and connections to identify professional solutions, mentors and opportunities for women.
For more official rules and details visit http://www.womeninevents.org/
About the Association for Women in Events
The Association for Women in Events is an inclusive community dedicated to the professional advancement of women in all facets of the events industry. The international organization was established in Washington, D.C. March of 2015. AWE has earned international support from a myriad of individuals and organizations. Membership benefits include an immediate coaching program, access to the international membership directory, a robust events calendar, a quarterly educational eNewsletter, monthly webinars, ability to apply for Sponsorship Circle and 40+ opportunities for volunteer leadership positions. AWE offers annual individual, student, corporate and faculty memberships. For updates and announcements, follow AWE on Facebook and Twitter. #AWEwomen
Dear Valued Clients,
I am excited to announce that the Poken business has been acquired by GES, and will be joining the N200|GES team. GES is a global, full-service partner for live events offering a comprehensive breadth of services and technologies with unmatched global reach.
The expansion aligns our vision with that of GES – to become the preferred live events partner offering the most comprehensive breadth of services and technology in the world. In the past 4 years the company has invested heavily in “event intelligence”, adding businesses such as N200, Blitz, OnPeak, ON Services and now Poken, to strengthen its capabilities and offer leading-edge digital services to its exhibition and corporate clients.
Together with the N200|GES Visit platform, we now have the ability to support a truly intelligent event – one where event organisers can drive engagement and measure it. The Poken platform perfectly complements GES’ core live event services.
Our team is excited to be part of the GES family. GES has an extremely talented and enthusiastic team, and we are looking forward to working with them to further develop our robust technology suite.
Our team is focused on ensuring there is a smooth transition so that you continue to receive quality service from us. Our team members will continue serving customers from New York, Chicago, London, Sibiu and Lausanne. My new role within GES will be Group Commercial Director, leading our sales and marketing efforts in a similar capacity to my current role at Poken. I look forward to being able to focus on business development, evangelism, and supporting our customers better.
Your satisfaction is important to us, and we want to hear from you. Should you have any questions or are interested in learning more, please contact your main Poken point of contact or visitexperience.ges.com/poken You can also reach out to me directly at email@example.com.
All my best,
Group Commercial Director
FOR IMMEDIATE RELEASE Tuesday, March 7, 2017
CONTACT Michael Doane firstname.lastname@example.org 410-638-9239
Expanded App Features Include Meeting Planning Tools, Alternative User Experiences, and Instant Communication Between Team Members at Conferences
FOREST HILL, Maryland — CadmiumCD today announced an enhanced version of its eventScribe® Conference App, eventScribe Boost™, with breakthrough features that extend beyond the attendee event experience. Now, when planners, speakers, or vendors log in to a conference’s eventScribe® App, they can be greeted with alternate content that relate to their specific role.
Meeting planners can view event data in real-time and react accordingly with powerful tools for communicating with attendees, vendors, and speakers using enhancements embedded throughout the app. These enhancements give planners direct access to contact information for attendees, speakers, and poster presenters, as well as real-time analytics on mobile app usage and speaker activity at the event.
Vendors and staff that work at the event can access a shared contact list, and can connect with anyone on the list by text message, phone call, or email.
Speakers receive speaker ready room details, a personalized presentation schedule, and access to audience questions that have been posed for their presentation(s). They can use the app’s QR code scanner to check-in to the speaker ready room and to log in to a laptop to edit their presentation materials.
Peter Wyatt, Chief Technology Officer at CadmiumCD, boils the features offered by eventScribe Boost™ to three simple benefits: “In layman’s terms, the major benefits are quick and easy communication, instant access to important data in the app, and the magic of delivering information when your stakeholders need it.”
“It’s this ability to react instantly that makes Boost so powerful,” said Tracy Covert, Digital Assets Manager at Western Veterinary Conference (WVC). “I can access contact information for my staff and members, write quick notes about a session, or make changes to the schedule from my phone.”
See a presentation of how it works here.
“There is a growing need for technology-driven meeting planners to access conference management tools at their shows,” says Wyatt. “WVC has nearly 100 third party vendors and staff members working on the show, which highlights the need for effective communication between all parties. The eventScribe Boost™ app optimizes this communication.”
Enhanced presentation profiles give full access to logistical data like audio-visual needs, room setup, and food and beverage orders. Meeting planners use a shared in-app to-do list, and can take photos and notes on presentations.
All of this data connects with CadmiumCD’s data management system, the Conference Harvester, so that changes made onsite update any eventScribe products, including Conference Apps, Websites, Speaker Ready Room Software and Digital Signage. When a speaker cancels, or when there is an unexpected problem with the schedule, meetings planners can now mobilize their staff instantly to make appropriate changes to the schedule.
This deep integration between the mobile app, logistics orders, contact information, and registration data is achieved through CadmiumCD’s vertical product offering. With the CadmiumCD platform, a meeting planner can manage education, expo, and attendee data through one integrated dashboard.
To learn more about eventScribe Boost™ and the CadmiumCD Platform, visit http://www.eventscribe.com/boost or contact CadmiumCD directly at email@example.com, or 410-638-9239.
CadmiumCD is an event-technology company with more than 15 years of experience providing on-demand content management solutions that streamline the workflow for Meeting Planners, Exhibition Organizers, Education Directors, and Attendees worldwide. The company’s software platform makes it easy to collect, manage and share content to all event stakeholders through its modules: Call for Papers, Speaker & Exhibitor Data Management, Digital Content Publication, Audio Recordings, Digital Poster Galleries, Online Itinerary Planners, Interactive Floor Plans, Native Event Apps, and Post-Conference Evaluations. For more information, visit www.CadmiumCD.com
innovative wearable and experiential devices to complement etouches event cloud enterprise offer
NORWALK, Conn., March 2, 2017 – etouches, a top global provider of cloud event management software, today announces the acquisition of Loopd, an enterprise SaaS start-up that enhances attendee experience through data-driven technology. This acquisition complements etouches recent pivot to a data-driven approach to enhancing clients’ event success, and further positions etouches as a full enterprise solution.
Loopd’s innovative and subscription-based platform offers event planners and marketers the intelligence to help them build more effective strategies through a combination of onsite technology and an analytics engine. Offering the event industry’s only bi-directional CRM solution, Loopd is unique in enabling the exchange of content and contact information passively and actively. The product is broken down into three tightly integrated components:
- Exclusive bi-directional wearable smart badges
- Powerful mobile event apps for iOS and Android
- Dashboard enabled in-browser analytics engine
“After the development of our in-house event performance and ROI solution, Loopd was the logical choice to help continue our journey to offer clients data-driven technology to enhance their events in real-time,” said Shane Edmonds, CTO of etouches. “Once integrated into the etouches platform, Loopd’s technology will provide our clients remarkable insights into their event and business goals, as well as elevate the onsite experiences of their attendees.”
An award-winning product, Loopd differentiates itself from competitors by focusing on the user experience and design, helping to drive engagement further at events. The product’s flexibility is also one of its admirable qualities, making it easy to configure the onsite set up of data collection, session tracking or data and contact exchanges. The solution will be integrated over the next few months into etouches existing platform and event performance solution, offering clients the most robust product on the market for event engagement and benchmarking.
“Data is the future of events, so it is critical as an organization that we are able to provide our customers with the most advanced solutions in the industry to increase the impact of their events,” said Oni Chukwu, CEO of etouches. “The Loopd team has been able to create a product that greatly surpasses competitors in terms of innovation, user experience and overall effectiveness. Adding this solution to etouches not only enhances the product itself, but increases our position as a company that is constantly innovating.”
The Silicon Valley based company was founded in 2013 by Brian Friedman, a Millennial entrepreneur who wanted to change the way that engagement and networking happened at events. Raising over $2.5 million from international angel and seed fund investors, like Salesforce CEO and founder Marc Benioff and venture capitalist Tim Draper, Loopd has created a unique product that meets the needs of event planners today.
As part of the acquisition, Friedman will join the etouches team as Director of Product for Mobile, Data and Engagement. He will lead product direction at etouches, creating product roadmaps, developing user experience systems, and managing all technical and design teams for mobile, data and engagement products. The remainder of the Loopd team, including co-founders Sambhav Galada and Allen Houng, will also join etouches and the company will continue to grow the workforce.
“I couldn’t think of a better synergy for our experiential data-driven technology than etouches,” said Brian Friedman, co-founder and CEO of Loopd. “At Loopd, our goal was to prove ROI to attendees, partners and event marketers by using the latest advancements in technology. The mission and culture at etouches is a natural fit for Loopd, and together we will bring mission-critical insights to the world through leading onsite technology.”
etouches is a global end-to-end event management software solution. The success oriented and cloud-based platform delivers innovative technology solutions to streamline the event process and increase ROI. Founded in 2008, etouches has assisted over 25,000 event professionals in planning, executing and measuring their events. With a focus on event sourcing, registration, marketing, logistics, engagement, mobile and data, the software platform serves more than 1,300 customers including leading corporations, associations, agencies and educational institutions globally. Headquartered in the United States in Norwalk, CT, the company also has offices in Orlando, Florida and five global offices in the United Kingdom, Belgium, Australia, UAE, and Singapore. Learn more at etouches.com.
About Loopd Inc.:
Loopd Inc. provides physical intelligence to corporate events. We help corporate marketers learn how people interact with each other, with the company, and with the company’s products. The Loopd relational analytics solution is the industry’s only bi-directional solution that enables the exchange of content and contact information automatically while gathering rich analytics data so that marketers have a more sophisticated understanding of their most valuable business relationships. To learn more, visit Loopd.com.