Photos of the Experience
EventsTag, a pioneer of experiential technology, recently developed a new gaming mechanic aimed at giving event marketers a tool to giveaway prizes. Social Slots, as they have been named, engages potential winners by having them take photos or post on social media to have a chance to win. The fun and interactive method was first released in mid 2016 and took a big leap with the #LGGAMEDAY College Football Tour that saw over 2,000 posts, awarded 100 prizes and reached over 60,000 people.
“Social slots is a great way to enhance the overall experience for the consumer. It provided added entertainment and a way to connect beyond traditional means,” said Ben Wibly, Account Executive at Advantage who worked with LG for stadium gameday activations at Clemson University, University of Illinois, and University of Maryland.
College sporting events are full of brands trying to make an impression, but LG didn’t want to be a part of the clutter. They came to us to help them stand out at the stadium by creating a thrilling consumer experience in their footprint that also provided a digital memento to fans whilst capturing attendee data for lead generation.
Now with March Madness upon us, LG is slated to continue their success with Social Slots into the basketball season by bringing the game to the NCAA FInal Four Fan Fest in Phoenix. Regardless of the state of their brackets, fans will be able to post their moments in order to have a chance to win incredible prizes throughout the week long basketball extravaganza.
Essentially, Social Slots helps brands both giveaway prizes and engage users with flexibility and ease. Since the initial release, the gaming product has been used by to give away thousands of prizes, at dozens of events, for some of the largest brands in the world. This March EventsTag is rolling out the next major update to the Slots platform, including multiple game types, enhanced visual animations, and a robust prizing management system in order to meet the increasing needs of larger scale campaigns.
“Social Slots has been an excellent addition to our product line-up and opens up so many other opportunities with contests, takeaways, and gaming. We see social slots and other social gamification as the future of giveaways because they add value for the brand by generating content and having increased user interaction,” said Dan Strang, CEO at EventsTag.
Founded in London in 2012 by CTO Ollie Harridge and CEO Dan Strang, EventsTag is a browser-based live display platform primarily intended for use at events and venues. In 2014, we expandaded our company to have offices over the pond in the U.S. with offices in NYC, LA, and Chicago. From there, we have been able to do much more than a social wall. From our Social Gaming, Hashtag Postcards and Green Screen technology, we work with brands, agencies, and event planners to make sure our clients social media engagements are going through the roof.
Marketing Manager, EventsTag
631 704 2102
222 Broadway, Fl 19. New York, NY 10038
Event professionals around the world know how hard it is to choose an event app that perfectly fits their objectives. But now veteran event app provider, ShowGizmo, has made it easy with the release of a new product suite with features and enhancements all designed to create more engagement, better event experiences and push the boundaries of technology.
“6 years ago we launched ShowGizmo, a product designed to make events more awesome and help event organizers better connect and create value for their attendees,” said ShowGizmo CEO, Marie-Claire Andrews. “Today we create a platform with an extensive suite of features to suit organizations of every type; from internal teams to associations and one-off events,” she added.
The new suite includes:
- A low priced ‘Essentials’ option for single events that need simplicity without compromising on service.
- A ‘Premium’ package with access to next-level engagement features and world class support
- The ‘Professional’ platform for the ever increasing base of customers working on engagement all year round, seeking to maintain a conversation with their community alongside their live events.
Highlighted feature updates within the suite include the ability for event managers to customize app features themselves, promote upcoming events with an event ‘lobby’ and a digital swag bag.
The product release, aptly named ‘The Banoffee Release’ is a sweet taste of things to come for the long-standing event app company. Marketing Manager, Lara Simmons explains, “The Banoffee Release is a big celebration for the team, 6 years providing apps means we’ve seen and learnt a great deal,” she continued, “This release and the updates it includes were truly inspired by all of the clients we’ve worked with to date.”
Unlike other event app platforms, the ShowGizmo suite is fully supported by a team of event professionals that work alongside customers to align objectives and ensure maximum ROI. “There’s plenty of basic DIY apps on the market, or simple solutions that bolt-on to registration systems,” said Dott Nemeth, the Melbourne based Customer Success and Production Manager, “but today’s event marketer is looking for proactive assistance to save time and stress – and looking for that to be local”, she adds. ShowGizmo has team members on hand for advice throughout the USA, Australia and New Zealand.
ShowGizmo are running a series of webinars on the new product suite – for more information visit www.showgizmo.com/banoffee-webinar
For more information
Lara Simmons, Marketing Manager
FOR IMMEDIATE RELEASE
The Association for Women in Events (AWE), a not for profit organization supporting gender equality and diversity in the event industry, has announced its Hall of Fame Recognition Program, hosted by the AWE Awards Committee. The AWE Awards Committee was formed with a vision to create an engaged group of recognized people and programs that exemplify AWE values to serve as an ongoing resource for inspiration, guidance and leadership.
The AWE Hall of Fame will recognize the advancement of women in events by honoring women and men with a categorical award. Categories for nominations are: Disruptor, Coach, Woman of Influence, Emerging Leader and Organizational Leadership. Nominations are open March 15, 2017 and close May 5, 2017. To nominate a deserving individual (self-nominations are also accepted), a simple online form will be completed. Members and non-members, women and men in the events, hospitality and tourism industry are eligible. The judging panel will be made up of 2017 AWE board members who will select finalists for a secondary interview. The winners will be announced in July of 2017. Winners of each respective category will receive the following recognition and opportunities:
Lifetime membership of AWE
Special profile on AWE website
Panelists and presenters at industry events and AWE events
Interviews, articles, blog posts and more
Contributions to library of tools
Judges for awards
Advisors for programs
A certificate and email plate
Exclusive case study input
“Being inducted into the Hall of Fame is a lifetime honor,” said Marie-Claire Andrews, AWE board member and chair of the AWE Awards Committee. “It doesn’t begin and end with a one-night ceremony, rather our winners will be part of our community and celebrated long-term!”
AWE is an inclusive community dedicated to the professional advancement of women in all facets of the events industry. The focus of AWE is to build a strong community where women inspire women, help others and take control of their careers. AWE facilitates the resources and connections to identify professional solutions, mentors and opportunities for women.
For more official rules and details visit http://www.womeninevents.org/
About the Association for Women in Events
The Association for Women in Events is an inclusive community dedicated to the professional advancement of women in all facets of the events industry. The international organization was established in Washington, D.C. March of 2015. AWE has earned international support from a myriad of individuals and organizations. Membership benefits include an immediate coaching program, access to the international membership directory, a robust events calendar, a quarterly educational eNewsletter, monthly webinars, ability to apply for Sponsorship Circle and 40+ opportunities for volunteer leadership positions. AWE offers annual individual, student, corporate and faculty memberships. For updates and announcements, follow AWE on Facebook and Twitter. #AWEwomen
Dear Valued Clients,
I am excited to announce that the Poken business has been acquired by GES, and will be joining the N200|GES team. GES is a global, full-service partner for live events offering a comprehensive breadth of services and technologies with unmatched global reach.
The expansion aligns our vision with that of GES – to become the preferred live events partner offering the most comprehensive breadth of services and technology in the world. In the past 4 years the company has invested heavily in “event intelligence”, adding businesses such as N200, Blitz, OnPeak, ON Services and now Poken, to strengthen its capabilities and offer leading-edge digital services to its exhibition and corporate clients.
Together with the N200|GES Visit platform, we now have the ability to support a truly intelligent event – one where event organisers can drive engagement and measure it. The Poken platform perfectly complements GES’ core live event services.
Our team is excited to be part of the GES family. GES has an extremely talented and enthusiastic team, and we are looking forward to working with them to further develop our robust technology suite.
Our team is focused on ensuring there is a smooth transition so that you continue to receive quality service from us. Our team members will continue serving customers from New York, Chicago, London, Sibiu and Lausanne. My new role within GES will be Group Commercial Director, leading our sales and marketing efforts in a similar capacity to my current role at Poken. I look forward to being able to focus on business development, evangelism, and supporting our customers better.
Your satisfaction is important to us, and we want to hear from you. Should you have any questions or are interested in learning more, please contact your main Poken point of contact or visitexperience.ges.com/poken You can also reach out to me directly at email@example.com.
All my best,
Group Commercial Director
FOR IMMEDIATE RELEASE Tuesday, March 7, 2017
CONTACT Michael Doane firstname.lastname@example.org 410-638-9239
Expanded App Features Include Meeting Planning Tools, Alternative User Experiences, and Instant Communication Between Team Members at Conferences
FOREST HILL, Maryland — CadmiumCD today announced an enhanced version of its eventScribe® Conference App, eventScribe Boost™, with breakthrough features that extend beyond the attendee event experience. Now, when planners, speakers, or vendors log in to a conference’s eventScribe® App, they can be greeted with alternate content that relate to their specific role.
Meeting planners can view event data in real-time and react accordingly with powerful tools for communicating with attendees, vendors, and speakers using enhancements embedded throughout the app. These enhancements give planners direct access to contact information for attendees, speakers, and poster presenters, as well as real-time analytics on mobile app usage and speaker activity at the event.
Vendors and staff that work at the event can access a shared contact list, and can connect with anyone on the list by text message, phone call, or email.
Speakers receive speaker ready room details, a personalized presentation schedule, and access to audience questions that have been posed for their presentation(s). They can use the app’s QR code scanner to check-in to the speaker ready room and to log in to a laptop to edit their presentation materials.
Peter Wyatt, Chief Technology Officer at CadmiumCD, boils the features offered by eventScribe Boost™ to three simple benefits: “In layman’s terms, the major benefits are quick and easy communication, instant access to important data in the app, and the magic of delivering information when your stakeholders need it.”
“It’s this ability to react instantly that makes Boost so powerful,” said Tracy Covert, Digital Assets Manager at Western Veterinary Conference (WVC). “I can access contact information for my staff and members, write quick notes about a session, or make changes to the schedule from my phone.”
See a presentation of how it works here.
“There is a growing need for technology-driven meeting planners to access conference management tools at their shows,” says Wyatt. “WVC has nearly 100 third party vendors and staff members working on the show, which highlights the need for effective communication between all parties. The eventScribe Boost™ app optimizes this communication.”
Enhanced presentation profiles give full access to logistical data like audio-visual needs, room setup, and food and beverage orders. Meeting planners use a shared in-app to-do list, and can take photos and notes on presentations.
All of this data connects with CadmiumCD’s data management system, the Conference Harvester, so that changes made onsite update any eventScribe products, including Conference Apps, Websites, Speaker Ready Room Software and Digital Signage. When a speaker cancels, or when there is an unexpected problem with the schedule, meetings planners can now mobilize their staff instantly to make appropriate changes to the schedule.
This deep integration between the mobile app, logistics orders, contact information, and registration data is achieved through CadmiumCD’s vertical product offering. With the CadmiumCD platform, a meeting planner can manage education, expo, and attendee data through one integrated dashboard.
To learn more about eventScribe Boost™ and the CadmiumCD Platform, visit http://www.eventscribe.com/boost or contact CadmiumCD directly at email@example.com, or 410-638-9239.
CadmiumCD is an event-technology company with more than 15 years of experience providing on-demand content management solutions that streamline the workflow for Meeting Planners, Exhibition Organizers, Education Directors, and Attendees worldwide. The company’s software platform makes it easy to collect, manage and share content to all event stakeholders through its modules: Call for Papers, Speaker & Exhibitor Data Management, Digital Content Publication, Audio Recordings, Digital Poster Galleries, Online Itinerary Planners, Interactive Floor Plans, Native Event Apps, and Post-Conference Evaluations. For more information, visit www.CadmiumCD.com
innovative wearable and experiential devices to complement etouches event cloud enterprise offer
NORWALK, Conn., March 2, 2017 – etouches, a top global provider of cloud event management software, today announces the acquisition of Loopd, an enterprise SaaS start-up that enhances attendee experience through data-driven technology. This acquisition complements etouches recent pivot to a data-driven approach to enhancing clients’ event success, and further positions etouches as a full enterprise solution.
Loopd’s innovative and subscription-based platform offers event planners and marketers the intelligence to help them build more effective strategies through a combination of onsite technology and an analytics engine. Offering the event industry’s only bi-directional CRM solution, Loopd is unique in enabling the exchange of content and contact information passively and actively. The product is broken down into three tightly integrated components:
- Exclusive bi-directional wearable smart badges
- Powerful mobile event apps for iOS and Android
- Dashboard enabled in-browser analytics engine
“After the development of our in-house event performance and ROI solution, Loopd was the logical choice to help continue our journey to offer clients data-driven technology to enhance their events in real-time,” said Shane Edmonds, CTO of etouches. “Once integrated into the etouches platform, Loopd’s technology will provide our clients remarkable insights into their event and business goals, as well as elevate the onsite experiences of their attendees.”
An award-winning product, Loopd differentiates itself from competitors by focusing on the user experience and design, helping to drive engagement further at events. The product’s flexibility is also one of its admirable qualities, making it easy to configure the onsite set up of data collection, session tracking or data and contact exchanges. The solution will be integrated over the next few months into etouches existing platform and event performance solution, offering clients the most robust product on the market for event engagement and benchmarking.
“Data is the future of events, so it is critical as an organization that we are able to provide our customers with the most advanced solutions in the industry to increase the impact of their events,” said Oni Chukwu, CEO of etouches. “The Loopd team has been able to create a product that greatly surpasses competitors in terms of innovation, user experience and overall effectiveness. Adding this solution to etouches not only enhances the product itself, but increases our position as a company that is constantly innovating.”
The Silicon Valley based company was founded in 2013 by Brian Friedman, a Millennial entrepreneur who wanted to change the way that engagement and networking happened at events. Raising over $2.5 million from international angel and seed fund investors, like Salesforce CEO and founder Marc Benioff and venture capitalist Tim Draper, Loopd has created a unique product that meets the needs of event planners today.
As part of the acquisition, Friedman will join the etouches team as Director of Product for Mobile, Data and Engagement. He will lead product direction at etouches, creating product roadmaps, developing user experience systems, and managing all technical and design teams for mobile, data and engagement products. The remainder of the Loopd team, including co-founders Sambhav Galada and Allen Houng, will also join etouches and the company will continue to grow the workforce.
“I couldn’t think of a better synergy for our experiential data-driven technology than etouches,” said Brian Friedman, co-founder and CEO of Loopd. “At Loopd, our goal was to prove ROI to attendees, partners and event marketers by using the latest advancements in technology. The mission and culture at etouches is a natural fit for Loopd, and together we will bring mission-critical insights to the world through leading onsite technology.”
etouches is a global end-to-end event management software solution. The success oriented and cloud-based platform delivers innovative technology solutions to streamline the event process and increase ROI. Founded in 2008, etouches has assisted over 25,000 event professionals in planning, executing and measuring their events. With a focus on event sourcing, registration, marketing, logistics, engagement, mobile and data, the software platform serves more than 1,300 customers including leading corporations, associations, agencies and educational institutions globally. Headquartered in the United States in Norwalk, CT, the company also has offices in Orlando, Florida and five global offices in the United Kingdom, Belgium, Australia, UAE, and Singapore. Learn more at etouches.com.
About Loopd Inc.:
Loopd Inc. provides physical intelligence to corporate events. We help corporate marketers learn how people interact with each other, with the company, and with the company’s products. The Loopd relational analytics solution is the industry’s only bi-directional solution that enables the exchange of content and contact information automatically while gathering rich analytics data so that marketers have a more sophisticated understanding of their most valuable business relationships. To learn more, visit Loopd.com.
Westport, Connecticut, February 22, 2017 Swoogo is proud to announce today the launch of Swoogo Mobile, now making it easier than ever for customers to offer their critical event information on the go.
Designed as a seamless integration with Swoogo’s desktop application, Swoogo Mobile takes the same ease-of-use approach as the company’s main product, allowing users to create their unique event app with the same highly-intuitive functionality that customers already know and love.
Features like the highly coveted drag-and-drop widget tool are present in the new mobile app builder, allowing users to quickly add functionality like registrant lists, schedules, twitter feeds, speaker lists, and more. Just like users can preview what their event site will look like on a phone or tablet from the web application, a quick download of the preview app allows users to get an immediate idea of what their event will look like on Swoogo Mobile.
One of the new mobile offering’s most exciting features is real-time data integration, making it possible for updates made on the web to appear instantly on mobile, and vice versa. “We’re really excited to be releasing a mobile product that is not just integrated with a registration solution, but that’s an integral part of it,” said Swoogo’s Founder and Lead Developer Tim Cummins. “The mobile product is built right into the same code base.”
The news packs extra punch for users running small events that wouldn’t typically justify a stand-alone app. With Swoogo Mobile, it’s possible to create a single app that houses many events, allowing registrants to easily select the offering that’s most relevant to them. By using a single app to support multiple offerings, the cost per event is significantly reduced and the opportunity to have a mobile app is democratized.
“We’re so excited to bring Swoogo Mobile to our customers,” said Swoogo Director Leonora Valvo. “It’s another step in our mission to bring highly-functional, intuitive event technology to market at accessible prices. Our users’ customers expect mobile access: we’re proud to be making that a real, affordable possibility.”
The announcement of Swoogo Mobile comes on the heels of a plethora of other exciting news out of the fledgling event software company. Just this month, Swoogo realized $1M in total revenue, an achievement that came at nearly unprecedented speed for the less than two-year-old company. Swoogo has also proudly announced their participation and leadership in the Event Tech Tribe, a seamlessly networked set of event tech companies working as an integrated solution to offer customers a one stop shop for best-in-craft event products.
NEW YORK CITY, NY. – February 27 – techsytalk LIVE, the industry’s premier event tech conference for meeting planners, has confirmed an exclusive partnership with the Event Tech Tribe to provide the entire technology platform for their upcoming June event in New York City.
The one-day event will take advantage of the entire suite of solutions available from the Tribe. “We’re extremely excited to embrace the energy the Tribe team brings to our industry,” said techsytalk CEO, Liz King. “The Tribe’s philosophy is all about collaborating to create great events. That’s something that we truly believe in at techsytalk,” continued King.
The Event Tech Tribe is a collaborative ensemble of businesses that have chosen to work together technically, but more importantly, to coordinate at a client level. The Tribe offers event professionals access to technologies, expertise and support from its member companies, whose solutions address critical event management workflows including registration, content management, staffing, mobile applications, attendee badging and tracking, and interactive presentations.
“Being selected by techsytalk above all the other options available demonstrates that we really are best-in-craft solutions,” said Greg Lazzaro, President of TRC and one of the five current Tribe members. Lazzaro continued, “There’s no compromise in quality, but we’ve saved the organizers time, money and stress!”
The founding members of the Event Tech Tribe are:
- Hubb – provider of submission, speaker, session, staffing and exhibitor management solutions, based in Vancouver, Wash., USA; www.hubb.me
- ShowGizmo – developer of mobile apps for attendees, based in Denver, CO, USA and Wellington, New Zealand; www.showgizmo.com
- Glisser – developer of audience engagement software, based in London, New York and Seattle; www.glisser.com
- Swoogo – developer of event registration solutions, based in New York; www.swoogo.com
- TRC – Lead retrieval, badging and attendee tracking solutions provider, based in Princeton, NJ, USA; www.trcbadgerite.com
“Each of our platforms will be used in harmony to deliver an awesome event for the techsytalk team” said Marie-Claire Andrews, CEO of ShowGizmo. Andrews continued, “The Tribe’s goal is to make all event tech deployments easier, faster and at a lower cost than what has been possible in the past. To do this, we’ve brought together similarly minded companies and built a way of working that puts the customer first.”
The tribe will also be exhibiting at International Confex in London, UK March 1-2. They can be found at booth B37C.
About the Event Tech Tribe
The Event Tech Tribe is a collaborative ensemble of best-in-class event technologies that have chosen to work together technically, but more importantly, to coordinate at a client level. We’ve brought together similarly minded companies and built a way of working that puts the customer first. Every member of the Tribe is run by an experienced event professional, culturally hard wired to think like an event planner, using technology to get results rather than just for technology’s sake. The founding members of the Tribe are Glisser (www.glisser.com), Hubb (www.hubb.me), ShowGizmo (www.showgizmo.com) , Swoogo (www.swoogo.com) and TRC (www.trcbadgerite.com).
For more information, visit www.theeventtechtribe.com or contact firstname.lastname@example.org.
Alena first started in film production working on such projects like, Steve Buscemi’s directorial debut, Trees Lounge. She eventually transitioned to events within the film, television, nonprofit and corporate industry. A couple of highlights includes scheduling 550 meetings in four days to creating a flawless event featuring His Holiness the Dali Lama. Alena has worked with clients like: the New York Food & Wine Festival, Tribeca Film Festival, The Rockefeller University, Tribeca All Access, CineWomen NY, Burson-Marsteller, and HBO.
She holds an Executive MBA in Media Management from the Metropolitan College of New York and a certificate in Producing at New York University.
Alena is currently working on a conference at the Trinity Institute, followed by the Harlem EatUp Festival. She is also transitioning her expertise online to teach others how to create personal events for their friends & family by using some of the lessons she learned over the last 20 years.
“hi, my name is…”
The world knows me as (name): Alena Powell
I am wicked good at (brag!): Compartmentalizing
Least favorite house chore: Washing Dishes
My go-to guilty pleasure food is: New York Style Cheesecake w/vanilla ice cream a la mode
Favorite App: Exit Strategy (Tells you which NYC subway car to sit in to get to the closest exit)
Favorite quote: “Book Smart doesn’t mean anything, if you don’t have Common Sense” – Bettye Powell (Mom)
Job Title: Event Planner
Professional Superpower: Queen of Logistics
My primary role in the events industry is: Production Logistics
Years in the events industry: 20 years
To me, being an event hustler means: Finding a way to get it done
The top 2 most surprising things I’ve learned about the events industry since starting are: how small the event world is and how many people are willing to help out and pitch in for the betterment of the event
How did you get your start in the events industry? I was hired to work as a production assistant at a corporate production company
My biggest event industry pet peeve is: Printing Name Badges
“No such thing as TMI”
One thing that would really surprise people to learn about me is: I’m an introvert
You can only keep 2 albums in your entire music collection -those albums would be: Guy – 1st Album and Depeche Mode – Music for the Masses
10yr old me thought I’d grow up to be: Model or Lawyer
Text or phone call?: Both
Android or iphone?: iPhone of course!
Toilet paper roll – Over or under?: Under
Connect with Alena
The Association of Women in Events (AWE) has appointed Marie-Claire Andrews as its latest member to its Board of Directors. Based in New Zealand, Marie-Claire is the CEO and Co-Founder of ShowGizmo – one of Australasia’s longest standing event app suppliers. The appointment will see Marie-Claire as AWE’s first non U.S. board member, signalling AWE’s intention to continue to expand internationally.
A global organization based out of the USA, the Association for Women in Events is a membership-based association that works to empower, elevate and promote women in the meetings industry. Its mission is to be an inclusive community dedicated to the professional advancement of women in all facets of the events industry. The association was born from the idea that women make up the majority of employees in the events industry, yet there is a disproportionate amount of men who hold the highest level executive positions and leadership positions on Executive Boards. AWE aims to provide resources and guidance for women in the industry so that they may feel empowered in their current positions and reach their full professional potential.
“It’s an honour to help lead this fantastic organisation,” said Marie-Claire, who was also was selected as one of the Top 25 women in the events industry by Smart Meetings in 2016. “I’ve been passionate about seeing women reach their goals throughout my career – as a woman in the event tech industry, I’ve seen firsthand some of the challenges we all face and am committed to helping break down barriers to success.”
Carrie Abernathy, Co-Founder and President of AWE, has high expectations of Marie-Claire’s appointment, “The bar is high for board members, as Marie-Claire joins some of the most influential names in the international events industry – but having seen her hard work and innovative ideas during her tenure on our Awards Committee last year, I know Marie-Claire will be a great addition to our organisation.”
During her appointment, Marie-Claire hopes to assist AWE in establishing an Australasian chapter and welcomes contact from individuals interested in participating.
For more information on ShowGizmo and Marie-Claire Andrews
+64 21 81 4224
About the Association for Women in Events:
The Association for Women in Events is an inclusive community dedicated to the professional advancement of women in all facets of the events industry. The international organization was established in Washington, D.C. March of 2015. AWE has earned international support from a myriad of individuals and organizations. For updates and announcements, follow AWE on Facebook and Twitter. #AWEwomen