I started my first company in 2010 in the midst of the down economy. By sharing content on Twitter, Facebook, and my blog, I gained expertise in the event planning industry and have become a leader and influencer. Thankfully, I’ve been named Top 25 Most Influential Event Planners in 2013, 40 Under 40 Up-and-Coming Event Planners in 2011, the #Eventprofs Most Thought Provoking Blog and People’s Choice Award. This created a platform for me to build my business and strong brand even further. Working with clients on events like Earn $100K Summit and S.H.E. Summit Week, I help entrepreneurs integrate technology into their events to better engage their attendees.
In addition to our client work, we also hosts our own events. As the founder of TechsyTalk and PlannerTech, I’m incredibly dedicated to educating fellow event professionals on how technology can enhance their events.
San Francisco based data technology company, InsightXM has just unveiled a new insights package tailored exclusively for event planners and marketers wanting to experience powerful data analytics at the push of a button. Titled ‘Essentials’, the package provides a fixed price, quick access-to-data analytics tool that helps better understand event audiences, uncover hidden opportunities, and identify weaknesses.
After launching their parent product: InsightXM at IMEX America in Las Vegas in October, the company accelerated development of their bespoke tool with the goal of launching it in time for the new year, “We’ve learned a lot from interacting with event planners at IMEX and within the Tribe. The Essentials product is our answer to the age old issue that event professionals keep facing: not knowing where to start when it comes to pulling insights from their event data,” explained InsightXM CEO Brent Pearson.
InsightXM joined event technology collaborative, The Event Tech Tribe in June this year and are expanding on the partnership with the launch of this new package. “What’s different about the Essentials platform is that it easily integrates with all of the Tribe members as well as two more data sources selected by the customer,” explained Pearson. “As someone who has planned many events myself, I know how liberating it will be for others to view key metrics, drill down into audience responses and work with pre-defined graphs, charts and dashboards!” exclaimed Event Tech Tribe COO, Marie-Claire Andrews.
To make things even simpler, access to the platform is available for a simple annual price and can be activated when creating an event inside event registration provider, Swoogo. “Brent has worked closely with us as he developed this fantastic next-level analytics package that I know Swoogo and Tribe customers are going to find extremely valuable,” said Swoogo founder Leonora Valvo.
To learn more about InsightXM and their Essentials platform explore their website or arrange a time to have a 1-on-1 discussion about managing your event data sources.
InsightXM is an event-specific, business intelligence platform that provides teams with on-demand analytics solutions. The platform helps non-technical teams capture, analyze and visualize event data to better inform business decisions. InsightXM is based in the San Francisco Bay Area and is led by Brent Pearson, a long-time data and event professional.
About the Event Tech tribe
The Event Tech Tribe is a carefully curated, infinitely innovative family of best-in-craft event technologies that have chosen to work together technically, but more importantly to collaborate at a client level. We’ve brought together similarly minded companies and built a way of working that puts you first. Every member of the Tribe is run by an experienced event professional.
Swoogo – Effortlessly flexible registration
TRC – Onsite expertise
Hubb – One control panel to rule them all
Glisser – Share content and engage audiences
InsightXM – Data insights never before possible
EventOPS – Plan and manage your events like a boss
Event Tech Leader Attendify Announces Beta Launch of Attendify Audiences: Powerful New Technology Puts Event Data To Work
Las Vegas, NV. – October 10, 2017 – Attendify, the leading provider of self-service event apps and social lead retrieval tools, has launched the beta version of Attendify Audiences, a new platform that changes the way event organizers and marketers unlock the power of their event data. By utilizing data gathered from mobile event apps, registration systems and other sources, Attendify Audiences makes acting on event data easier than ever. It enables users to see every attendee action, use event data to run highly personalized campaigns and generate revenue from their events. Attendify is previewing the platform this week at IMEX America (booth G963) from Tuesday, October 10, to Thursday, October 12 at the Sands Expo in Las Vegas
“There are plenty of tools that capture event data, but the process has always been siloed, making it difficult for marketers and event organizers to use that data effectively,” said Michael Balyasny, CEO and Founder of Attendify. “Attendify Audiences changes this by making it easy to put the event data you already collect to work. By better leveraging data for follow up, sales outreach and ad targeting, users can elevate the event experience to drive more revenue and ROI.”
Attendify Audiences was built to address the pervasive challenge of leveraging event data throughout the marketing lifecycle. Until now, no tool allows event organizers and marketers to collect data from multiple sources, segment and filter that data, connect it with other marketing tools, and use it to power more targeted, personalized campaigns. Attendify Audiences brings this all into one powerful system that includes a wide range of features including:
- Collect Data from Multiple Sources
- Capture and monitor data from event apps, registration tools, and other data sources
- Filter and Segment Audiences Using Virtually any Data Point
- Drill down to specific job titles, events attended, session ratings and more
- Use Event Data to Power Individualized Campaigns
- Connect event data to other marketing tools for highly targeted follow up
- Generate More Revenue and Demonstrate ROI
- Sell tickets to future events and turn attendees into paying customers with hyper-personalized marketing outreach
“Attendify has always delivered best-in-class event technology for my clients. And now, they’ve empowered event organizers to easily harness the power of their event data,” said Keith Johnston, Managing Partner at Plannerwire.net.
Pricing for Attendify Audiences starts at $250/month and is based on number of contacts in the system and other factors like integration options. To view a demo for Attendify Audiences or speak with CEO Michael Balyasny during or after IMEX America, please contact Rachel Jermansky at (609) 279-0050 x119 or firstname.lastname@example.org.
Attendees using the Attendify mobile event app have a private social network where they can share photos, messages, view upcoming speakers and sessions, take quick polls, and add new connections, all while having access to a digital event guide.
Attendify is the only event technology company that helps event planners build deeper relationships at conferences, trade shows, exhibitions, corporate meetings and other events. Attendify makes it quick and easy to create, manage and update event apps, get real-time feedback and analytics, demonstrate event success and show ROI. Attendify helps companies like Google, Bloomberg, AstraZeneca, Sage, Phillips, Autodesk, and AOL create differentiating mobile experiences for their events. For more information or to get started building your app visit http://www.attendify.com
etouches Delivers First-of-Its-Kind Comprehensive Event Management Platform with the Integration of Its Venue Sourcing Solution
LAS VEGAS, Nev., October 10, 2017 – etouches, a leading global provider of cloud event management software, today announced its Venue Sourcing offering, an innovative and robust solution now fully integrated into the etouches event management platform. With a strengthened venue sourcing offering, the platform now provides the industry’s most complete, end-to-end solution that supports the entire event lifecycle.
Announced today at IMEX America, Venue Sourcing integrates sourcing and booking with meeting registration and approval, along with an enterprise calendar. The result is a first-of-a-kind solution that enables data incorporation throughout the entire event lifecycle, including unprecedented visibility to drive value and ROI through strategic venue sourcing.
“Travel and meeting professionals must validate their success to senior management and stakeholders, making quick access to meetings data vital. They can drive millions and even tens of millions of dollars in savings through strategic venue sourcing,” said Mike Tenholder, vice president, Channel and Partner Management, etouches. “Using Venue Sourcing, they don’t have to spend days gathering data or duplicating entry of the same information on multiple spreadsheets. All the data they need is instantly available all in one place. We make strategic sourcing simple, so our customers can focus on creating incredible meetings and events, while we handle the data and analytics to maximize success.”
Empowered by etouches’ 2016 acquisition of venue sourcing and booking platform Zentila, the Venue Sourcing solution combines the features and functionality of Zentila’s award-winning platform with etouches’ best-in-class event management software (EMS) solution.Venue Sourcing provides access to 225,000 venues worldwide and is unique in that it automates the heavy lifting needed to source, negotiate, and book a meeting. As a result, it captures 10 times more data to increase event performance while reducing sourcing and booking time by 70 percent, enabling organizations to handle more meetings with the same size staff. Travel and meeting professionals gain instant access to data-driven insights in real time. With greater visibility to manage meeting spend, they can enhance the attendee experience while also driving significant gains in productivity, profitability, and compliance with travel protocols.
This latest integration enhances etouches’ industry-leading ability as a global provider to provide an end-to-end solution for clients with tools to enhance every aspect of an event, including venue sourcing, event management, real-time attendee engagement, and ROI. Most recently, etouches finalized the integration of Loopd technology to create a first-of-its-kind solution to manage every aspect of the event and meeting lifecycle—including unprecedented visibility into real-time performance of live events. Combining an exclusive wearable smart badge with bi-directional CRM, data analytics, and mobile technology, Loopd transforms the attendee experience and provides data-driven insights that help meeting planners realize ROI and monetize their events.
“In recent years, etouches has struck a balance between strategic technology acquisitions and organic product development to build out our event management solution, with a mission of making events and meetings better for all parties—participants, planners, and sponsors,” said etouches Chief Technology Officer Shane Edmonds. “With Venue Sourcing integrated into our comprehensive end-to-end platform, etouches now offers an unrivaled solution that lets our customers measure and manage the entire event lifecycle.”
Earlier this year, etouches announced the company was acquired by HGGC, a leading middle market private equity firm. HGGC’s investment will help etouches expand its business and further invest in its market-leading cloud platform. More than 1,300 customers use etouches’ integrated event management and sourcing platform to organize and execute world-class events around the world. Over the past 12 months, etouches has executed 46,000 events totaling 5.8 million registrations.
etouches will demonstrate its full event lifecycle solution, including Venue Sourcing and Loopd, at booth #G859 at IMEX America, taking place October 10-12, 2017. For more information, visit https://portal.imexamerica.com/vex/exweb.php?back=vexsearch.php$$exhibname=etouches$standnum=$action=specific&uid=301380.
etouches is a global leader in cloud based analytics and data driven end-to-end event management and venue sourcing solutions. The award winning open source platform delivers innovative technology solutions to streamline the event process, providing real-time data and analytics on event performance, customer engagement, and increasing measurable event ROI. Founded in 2008, etouches has assisted over 25,000 event professionals in planning, executing, and measuring their events. With a focus on event sourcing, registration, marketing, logistics, engagement, mobile, and data analytics, the company serves more than 1,300 customers including leading corporations, associations, agencies, and educational institutions globally. Headquartered in the United States, the company also has offices in the UK, Belgium, Australia, Singapore, and UAE. etouches is a portfolio company of private equity firm HGGC. etouches has experienced 50 percent CAGR over the past 4 years. Learn more at etouches.com.
In continuous pursuit of the most seamless and satisfying experiences for event planners, TRC and Swoogo – best-in-craft service providers to the events industry for more than 15 years – have launched ‘ShowSimple’. It’s DIY badge printing in a box.
TRC, already trusted to deliver stellar onsite event support for brands including Walmart, Ford, Shell and L’Oreal, spotted a gap in the market for great value badging services for smaller size events. Greg Lazzaro, Founder and President of TRC said “We recognize that every event is different, and sometimes smaller is better! ShowSimple delivers all the great TRC magic, in a box to your door”.
The real magic though, comes from the integration with Swoogo – the next-generation event registration company making waves in the industry with their mobile responsive, fully flexible platform loved by the likes of Inc., Fast Company and Schneider Group. Customers of Swoogo need only enter a few details about the badges they want, within the Swoogo portal, and order directly for delivery onsite.
It’s a partnership through and through, says Swoogo founder and CEO, Leonora Valvo: ‘Our customers asked for it, and TRC delivered it. Our teams worked in concert to design the product and I’m delighted with the results”.
ShowSimple includes two bar code scanning stations, a full color printer, the customer’s choice of badges, lanyards and even self-contained router with internet access. It’s simple, but it’s not hands-off – ShowSimple customers work with a specialist ‘virtual badge advisor’ and product manager to be confident of a quality experience.
TRC and Swoogo (along with their fellow best-in-craft event partners in The Event Tech Tribe) will be at IMEX Las Vegas 10-12th October to launch ShowSimple (booth G659) and are hosting their user conference/innovation forum “Unite” (open to non-Tribe customers) in San Francisco on 16th October.
For more information: Greg Lazzaro email@example.com (215) 539-3437 or Leonora Valvo firstname.lastname@example.org (212)-655-9810 (215) 539-3437
At Swoogo, we decided it was time to develop a registration tool that would give back an essential element of relaxation. We set out to create software that was so easy to use, so painless, that it could actually result in the mythical beast we call “free time.”Now, we knew you guys wouldn’t sleep easy until you had incredibly robust functionality, exceptional ease of use, and a show stopping user experience. So we put on our event planner hats, sussed out what the industry just wasn’t getting from the larger players, worked day in and day out, and created the only tool that works as hard as you do and looks as good doing it. swoogo.com.
TRC are a team of energetic, customer-focused industry experts that specialize in the onsite experience. Their extensive knowledge and decades of hands-on experience in the trade show and corporate event space enable them to provide customers with unequaled guidance and support from the very first call. Their technology doesn’t end with badging. They also provide sophisticated attendance tracking that will helps to plan and execute a smooth, seamless event. And finally, TRC extends value to exhibitors through lead retrieval products and custom data services that help to maximize their return on investment.www.trcbadgerite.com
About the Event Tech Tribe
The Event Tech Tribe, formed in 2016 by Swoogo, TRC, Glisser, Hubb and with the recent additions of InsightXM and EventOPS is a unified partnership – each product is integrated technically, and customers also experience a streamlined discovery and demonstration process and connected customer support throughout their contract. www.eventtechtribe.com
Chicago, Illinois, October 2, 2017 – Resiada™ announces the public launch of its revolutionary new room block management software for event planners, Destination Marketing Organizations (DMO/CVB) sport organizations and events rights holders.
Resiada gives its users full control over their room block setup and management via an easy to use do-it-yourself interface. As a secure cloud-based solution, solid live data, real-time reporting tools, shared revenue option, and rooming lists are available 24/7 to help event planners curb attrition. Setting up an event in resiada is straightforward, but what makes it unique is the ability to generate additional revenue from room bookings.
Born from the goal of redefining the meeting and event room block management experience, resiada’s mission is “to innovate by continuously challenging the status quo and enhancing the experience, not just for guests, but also for event planners,” says Jennifer Beatty, Managing Director of resiada, and a veteran of the Meetings and Conventions industry for over 15 years (11 of those spent working for DMOs) . “We know how hard event planners work. We want to help them work smarter rather than harder; we want them to be able to ‘rest easy’ when it comes to managing their room block bookings.’”
Additional resiada functionality includes integration options with various registration, CRM and marketing tools. Further service options available to resiada users include; call center, technical support and also dedicated account managers to help them oversee their events.
Sign up for your free account at resiada.com and experience a new way, to manage your room blocks for your upcoming events.
To learn more visit resiada.com or call 1-888-RESIADA.
For media inquires please contact us at email@example.com
April 26, 2017
FOR IMMEDIATE RELEASE
Acclaimed NYC Event Tech Conference, techsytalk LIVE, Announces June 2, 2017 Line-Up
One of the industry’s premier event tech conferences, techsytalk LIVE, is back for their ninth event with a super-charged speaker line-up at the flagship midtown location of Convene, at 117 West 46th St. The June 2nd conference by planners, for planners will host a full day of presentations and panels covering the hottest topics and tech trends in the event world today.
Founders of the newly formed Event Tech Tribe, bringing together a consortium of five event platforms integrating their event technology services in a new groundbreaking model of delivery, will present an exciting panel discussion on the Open API Economy. The founding members of the Event Tech Tribe are:
- Swoogo – developer of event registration solutions, based in the US and UK;
- Glisser – developer of interactive presentation platforms, based in the US and UK;
- Hubb – provider of event content management solutions, based in Vancouver, Wash., USA;
- ShowGizmo – New Zealand-based developer of mobile apps for attendees;
- TRC – badging and attendee tracking solutions provider, based in Princeton, NJ, USA;
The panel participants will include Hubb President Allison Magyar, Glisser Founder & CEO Michael Piddock, Swoogo Director Leonora Valvo, TRC President & Co-Founder Greg Lazzaro and Marie-Claire Andrews, Founder & CEO of ShowGizmo.
In a trio of exciting and challenging presentations overviewing the 2017 event industry landscape, the latest cutting edge topics and trends will be covered:
- Bizzabo Co-Founder and CEO Alon Alroy will talk about Live Video, Innovative Networking Experiences and the Gig Economy.
- Managing Director and Head of Americas for the Meetings & Events Division of Grass Roots, Howard Givner will cover a variety of disruptive forces and looming issues including Open Carry Gun Laws, Supplier Mergers, Discriminatory LGBT State Laws, Drones and More!
- Founder and CEO of Social Tables, Dan Berger will provide his take on Event Planners of the Future, with topics like Robotics, AI and Automation.
Following up on last year’s high energy show closer, author, entrepreneur and customer experience revolutionary Peter Shankman will be back again with another inspiring presentation. Author of Zombie Loyalists: Using Great Service to Create Rabid Fans and Nice Companies Finish First: Why Cutthroat Management Is Over and Collaboration is In, Shankman will be presenting on the topic, “We Are All Brand Hustle Kings and Queens.”
For complete conference and registration details, visit the techsytalk LIVE website.
Contact: Liz Caruso (firstname.lastname@example.org) or Ed Wagaba (email@example.com).
Revolution is in the Air – A New Way of Sculpting Negative Space: The Originators Launch Atmospherics
FOR IMMEDIATE RELEASE
Contact: Michelle Bergstein
New York, NY, April 12, 2017 – The Originators, highly regarded pop-up experience designers, have seized upon the current zeitgeist and are reflecting this general state of change and flux by launching a revolutionary new décor concept – Atmospherics – that introduces an exciting new approach to incorporating negative space in unexpected ways.
Using different fabrics and rigging methods to create a totally immersive environment – be it an entry element like a tunnel, a ceiling treatment, stage backdrop or lounge – Atmospherics are heralding a new design aesthetic that is just now capturing producer’s imaginations.
Originators’ co-founder and chief creative, Debra Roth, devised the concept of using new technologies to create more organic shapes and complex forms that sculpt space like they never could before: “3-D design is showing us points of view we’ve never had. Now we’re interpreting the unique shapes of computer-driven parametric designs with an array of fabrics to create visually complex, artistically-driven décor design that’s ultimately relatively simple and highly impactful.”
Marc Posnock, co-founder and head of sales and marketing, points out, “Like any artistic expression that reflects its time, the Originators are shaking it up, doing our own disruption. Atmospherics echo ‘something’s in the air,’ literally, but that it’s new and different.” Quickly adding, “In a good way.”
This is hardly a radical departure from tradition for the Originators. As their name implies, the Originators have always led by example with out-of-the-box thinking. And now they’re embracing change with new and different styles of décor and its usage.
The concept behind Atmospherics is to take the repetition of form (in this case, individual fabric panels, called “Wisps”) and create the illusion – a “trick of the eye” – that, when viewed with the negative space it shares, appears to be a solid object. It’s the repetition of the Wisps, with each one being gradually different than another, that creates the rhythm and form of the Atmosphere. This perception operates on the same persistence-of-vision principal of motion pictures and gives the overall shape an animated visual effect and a one-of-a-kind impact.
From undulating ceiling designs to twisting-turning tunnels and cloud-like lounge areas, Atmospherics play with the dimensions of space and perception. Debra explains, “What I love about it is that your eye fills in the negative space to make it a volumetric form. And that negative space surrounds our shapes and gives it definition.” And Marc points out the emotional connection, “We’re creating a spatial optical illusion and your brain is in on the conspiracy. It completes the 3d form and leaves you no choice but to interact.”
Debra adds, “It’s an interpretation of a live Hologram…the positive and negative compete…and you have to experience it to feel the full effect. The sheerness of multi-layer opacities create intrigue. And who doesn’t like a little mystery?”
The Originators are a design and fabric structure boutique whose creative niche as experience makers of pop-up environments, 3-D design, fabric décor installations and live special effects for events, exhibits, and permanent display. Its founders, Debra Roth and Marc Posnock, are the two people most responsible for originating the use of fabric structures in the events industry over 25 years ago. Now they’re offering the same innovative spirit, creativity and ingenuity they’re known for to explore new dimensions.
Through executive leadership and strategic acquisitions, the event software company expands into the data-driven enterprise market
NORWALK, Conn., April 11, 2017 – etouches, a top global provider of cloud event management software, today announced plans to continue its expansion into the large global enterprise marketplace by expanding its senior executive leadership team and positioning the company for strong growth through a combination of strategic acquisitions made over the last 18 months. These acquisitions allow the company to provide comprehensive end-to-end event management and venue sourcing solutions to large enterprise customers on its state-of-the-art cloud platform. The company’s moves reflect a recent pivot to a more data-and-analytics-driven focus to be able to provide real-time insights and smart solutions to its global customers.
To support the company’s strong growth imperatives, etouches recently hired Chalva Tchkotoua as their new Chief Marketing Officer to lead the global enterprise marketing strategy and go-to-market initiatives aligned to key industry verticals. Tchkotoua joins etouches having recently worked at Time Warner Cable (TWC) Business Services, where he led global marketing efforts for the company’s enterprise, carrier and cloud services business through NaviSite, a cloud company acquired by TWC. He also spent 13 years at Accenture in senior strategy consulting and global marketing roles.
“Chalva joins etouches at a critical juncture in our company’s development as we embark on harnessing the large current market opportunity,” said Oni Chukwu, CEO of etouches. “We are looking to create fresh, dynamic industry leadership through optimized market exposure and sustained thought leadership positioning etouches as the market leader in this space. With Chalva’s more than 20 years of experience in leading global integrated marketing programs for a wide range of companies in the technology sector, I am confident in his abilities to drive exceptional results for our company, clients and end users.”
With the appointment of Tchkotoua, etouches’ current head of marketing, Nicola Rossetti, is taking on a new role leading marketing and sales efforts in Europe. Rossetti has transitioned to Vice President of European Markets and will be based in the company’s European headquarters in Reading, UK. This move allows etouches to focus and align its marketing and business development efforts in one of the largest event management regions in the world.
The recent leadership changes at etouches will allow the company to deepen its focus on specific areas of opportunity both regionally and through a new market-leading products and solutions portfolio. etouches has acquired and integrated four companies that have very positively complemented the existing event management platform with their unique solutions. With offerings for venue sourcing and hospitality management, mobile and attendee engagement through real-time data and actionable analytics, etouches’ recent product integrations have allowed the event management software platform to scale in the large enterprise market. They are now well positioned to be a leading player in this segment.
“We continue to maintain strong acquisition discipline,” said Chukwu. “With every acquisition we have done, the companies we evaluate have been carefully vetted to identify how their innovative solutions and product functionality will integrate, amplify and enhance our existing platform. Most importantly, in bringing the founders and significant team members of these companies on board, we are gaining the best and the brightest engineering talent in the market today to help build the company and the solutions for the future in our high-growth event management and venue sourcing market.”
Chief Technology Officer at etouches Shane Edmonds believes that the four acquisitions made over the last 18 months will position the company on a path for expansion and growth by leading the industry with tools that will change the way global event professionals plan, engage and track events. “This is a truly exciting time to be in this market,” said Edmonds. “The real-time analytics and engagement technology we are bringing to our clients through one of our new solutions, Loopd, will transform how our customers interact and engage with their prospects at all their events.”
etouches is a global end-to-end event management software solution. The success oriented and cloud-based platform delivers innovative technology solutions to streamline the event process and increase ROI. Founded in 2008, etouches has assisted over 25,000 event professionals in planning, executing and measuring their events. With a focus on event sourcing, registration, marketing, logistics, engagement, mobile and data, the software platform serves more than 1,300 customers including leading corporations, associations, agencies and educational institutions globally. Headquartered in the United States in Norwalk, CT, the company also has offices in Orlando, Florida and five global offices in the United Kingdom, Belgium, Australia, UAE, and Singapore. Learn more about etouches at etouches.com.
April 3, 2017
Event Tech leaders Noodle Live have announced their next phase of growth following a rapid increase in turnover and a successful round of funding.
Since beginning operations in 2013 Noodle Live have seen an average year on year increase in growth of more than 85%. Following the successful release of a new event app dashboard in July 2016, Noodle Live celebrated their best quarter ever in Q1 of 2017. With such rapid growth, the need to expand has become evident.
Noodle Live have now completed a successful round of fundraising with a view to fulfilling exciting growth plans as a result of a rapid increase in turnover. As a result of this fundraising they have already expanded their team by 50% and are planning to expand by a further 100% over the next 12 months, taking the team total to 24. They also plan to move to new, bigger premises.
Noodle Live CEO and Founder Clemi Hardie says: “Noodle Live’s growth is really a mirror of the growth of the entire event technology sector. It’s moved from being seen as a nice addition to becoming an essential ingredient of any large scale event. It’s really exciting to see our team grow. We’re building on our 4 years of experience in the industry and we’re ready to move to the next stage and to grow our numbers and increase our output.”
Amongst Noodle Live’s new hires is Chief Technical Officer, Glyn Roberts. Glyn brings more than 12 years experience in web development, project management and product delivery. Amongst other projects he is particularly well placed to oversee the scaling up of Noodle Live’s tech products and platform and to lead on an increase in data security. Noodle Live are aiming to look closely at data protection and to respond quickly to new legislation.
“Our focus for the coming year will be to increase our automation capabilities and continue to improve the scalability and security of the platform,” says Glyn. “We need to make sure we are meeting high expectations from the caliber of clients we are now attracting. I’m excited to be brought in to be a part of this journey. I’m also looking forward to being part of a growing team who are ensuring that they lead from the front on event technologies.”
As well as hiring Glyn Roberts, Noodle Live have also promoted Vicki Fox to Head of Events. She will lead the department and oversee the hire of two product specific teams to allow Noodle Live to handle a larger pool of clients. There will also be new hires within the sales team.
– Ends –
For further information please contact:
07867 804 731
Notes to Editors
- Noodle Live was launched in January 2013 and was founded by female entrepreneur Clemi Hardie. Noodle Live offers event technology solutions and consultancy, utilizing what they believe are the best tools for the job from the Noodle Live box of event tech tricks. Noodle mainly works with mobile apps and RFID smart badges but are constantly exploring new technology to ensure they bring #EventProfs the most current solutions and packages.
- Noodle Live’s client list includes Xero, Fujitsu, Lidl, Arup, Jaguar Land Rover, Deloitte, Google.
- In 2016 Noodle Live launched a new dashboard facility that allows clients to manage their own event apps and reduce the cost of off the shelf event tech. This new product has proved extremely successful and has opened the door to a wave of new clients.
- To oversee the next round of growth Noodle Live are in the process of appointing an advisory board of key industry experts. This will ensure that the company have access to the knowledge and expertise needed to manage the expansion. The advisory board will bring experience relating to commercial strategy, pricing structure, growth plans, technical architecture, financial modeling and business management.
Photos of the Experience
EventsTag, a pioneer of experiential technology, recently developed a new gaming mechanic aimed at giving event marketers a tool to giveaway prizes. Social Slots, as they have been named, engages potential winners by having them take photos or post on social media to have a chance to win. The fun and interactive method was first released in mid 2016 and took a big leap with the #LGGAMEDAY College Football Tour that saw over 2,000 posts, awarded 100 prizes and reached over 60,000 people.
“Social slots is a great way to enhance the overall experience for the consumer. It provided added entertainment and a way to connect beyond traditional means,” said Ben Wibly, Account Executive at Advantage who worked with LG for stadium gameday activations at Clemson University, University of Illinois, and University of Maryland.
College sporting events are full of brands trying to make an impression, but LG didn’t want to be a part of the clutter. They came to us to help them stand out at the stadium by creating a thrilling consumer experience in their footprint that also provided a digital memento to fans whilst capturing attendee data for lead generation.
Now with March Madness upon us, LG is slated to continue their success with Social Slots into the basketball season by bringing the game to the NCAA FInal Four Fan Fest in Phoenix. Regardless of the state of their brackets, fans will be able to post their moments in order to have a chance to win incredible prizes throughout the week long basketball extravaganza.
Essentially, Social Slots helps brands both giveaway prizes and engage users with flexibility and ease. Since the initial release, the gaming product has been used by to give away thousands of prizes, at dozens of events, for some of the largest brands in the world. This March EventsTag is rolling out the next major update to the Slots platform, including multiple game types, enhanced visual animations, and a robust prizing management system in order to meet the increasing needs of larger scale campaigns.
“Social Slots has been an excellent addition to our product line-up and opens up so many other opportunities with contests, takeaways, and gaming. We see social slots and other social gamification as the future of giveaways because they add value for the brand by generating content and having increased user interaction,” said Dan Strang, CEO at EventsTag.
Founded in London in 2012 by CTO Ollie Harridge and CEO Dan Strang, EventsTag is a browser-based live display platform primarily intended for use at events and venues. In 2014, we expandaded our company to have offices over the pond in the U.S. with offices in NYC, LA, and Chicago. From there, we have been able to do much more than a social wall. From our Social Gaming, Hashtag Postcards and Green Screen technology, we work with brands, agencies, and event planners to make sure our clients social media engagements are going through the roof.
Marketing Manager, EventsTag
631 704 2102
222 Broadway, Fl 19. New York, NY 10038