Testimonials and positive reviews need to be a key part of your marketing strategy. Don't just tell your prospects that you are great. Point to testimonials that you've received. But exactly how to you get raving reviews ?
Well, I’ve got three concepts for you that we shall call “RDA.”
RDA is the answer to happy clients, repeat clients, and clients who write those “raving reviews.”
Respond, Deliver, Ask…
Responding to your customers is about keeping up with messages, being gracious, and making adjustments. Be responsive in all your communication with clients whether through email, social media, or by phone. Respond as promptly as possible with professionalism and kindness.
Customers want to work with businesses where they feel heard and understood. If you desire raving reviews, you must treat your clients well and let them know they are heard and appreciated.
As Benjamin Franklin so aptly taught us, “Well done is better than well said.” So, the second step in our formula for raving reviews is to deliver great work! This one sounds obvious but is sometimes neglected. If you expect your clients to provide great feedback, you better make sure you are doing your best to serve them.
“Customer satisfaction is worthless. Customer loyalty is priceless.” Jeffrey Gitomer
You need your clients not to be only satisfied, but thrilled with the work you are doing!
There is a concept in life and business that says “Ask and You Will Receive.” If you don’t tell fans, customers, and clients what you need them to do, they won’t.
Put a call to action in your marketing asking your clients to please rate, review, and help promote you and your services. And don't hesitate to ask them to list specific things that you did that made the difference for them. I've found it helpful to give your clients the option to write them or call them and record the phone call (with their permission of course!).
You don't want to get general ones like "Mary was great". You're aiming for "Mary was the best event planner we ever had. I never had to worry throughout the planning of our event if everyone attending would be welcomed and feel attended to. She went out of her way to direct the team to make our guests feel special".
See the difference? So ask for specific actions that you did that delivered on the promise.
If you have done your due diligence being responsive and providing great work, clients will likely be happy to help! Respond, Deliver, and Ask for raving reviews and brand loyalty.