Testimonials and positive reviews need to be a key part of your marketing strategy. Don’t just tell your prospects that you are great. Point to testimonials that you’ve received. But exactly how to you get raving reviews ?
Well, I’ve got three concepts for you that we shall call “RDA.”
RDA is the answer to happy clients, repeat clients, and clients who write those “raving reviews.”
Respond, Deliver, Ask…
Respond
Responding to your customers is about keeping up with messages, being gracious, and making adjustments. Be responsive in all your communication with clients whether through email, social media, or by phone. Respond as promptly as possible with professionalism and kindness.
Customers want to work with businesses where they feel heard and understood. If you desire raving reviews, you must treat your clients well and let them know they are heard and appreciated.
Deliver
As Benjamin Franklin so aptly taught us, “Well done is better than well said.” So, the second step in our formula for raving reviews is to deliver great work! This one sounds obvious but is sometimes neglected. If you expect your clients to provide great feedback, you better make sure you are doing your best to serve them.
“Customer satisfaction is worthless. Customer loyalty is priceless.” Jeffrey Gitomer
You need your clients not to be only satisfied, but thrilled with the work you are doing!
Ask
There is a concept in life and business that says “Ask and You Will Receive.” If you don’t tell fans, customers, and clients what you need them to do, they won’t.
Put a call to action in your marketing asking your clients to please rate, review, and help promote you and your services. And don’t hesitate to ask them to list specific things that you did that made the difference for them. I’ve found it helpful to give your clients the option to write them or call them and record the phone call (with their permission of course!).
You don’t want to get general ones like “Mary was great”. You’re aiming for “Mary was the best event planner we ever had. I never had to worry throughout the planning of our event if everyone attending would be welcomed and feel attended to. She went out of her way to direct the team to make our guests feel special”.
See the difference? So ask for specific actions that you did that delivered on the promise.
If you have done your due diligence being responsive and providing great work, clients will likely be happy to help! Respond, Deliver, and Ask for raving reviews and brand loyalty.
Liz King Caruso
I started my first company in 2010 in the midst of the down economy. By sharing content on Twitter, Facebook, and my blog, I gained expertise in the event planning industry and have become a leader and influencer. Thankfully, I've been named Top 25 Most Influential Event Planners in 2013, 40 Under 40 Up-and-Coming Event Planners in 2011, the #Eventprofs Most Thought Provoking Blog and People’s Choice Award. This created a platform for me to build my business and strong brand even further. Working with clients on events like Earn $100K Summit and S.H.E. Summit Week, I help entrepreneurs integrate technology into their events to better engage their attendees.
In addition to our client work, we also hosts our own events. As the founder of TechsyTalk and PlannerTech, I'm incredibly dedicated to educating fellow event professionals on how technology can enhance their events.
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Your Raving Reviews Are Waiting by @MallaHaridat #eventprofs http://t.co/zMy06ky0hh
Your Raving Reviews Are Waiting by @MallaHaridat #eventprofs http://t.co/tK8mOK7ocU via @lizkingevents