These days more and more business is done via virtually. Take advantage of this trend and do the opposite. Send out a piece of snail mail. Now, it’s your opportunity to be different and stand out among the crowd. So don’t send a generic postcard. There are too many inexpensive and easy design solutions that exist online or at your local stationary supply store.
Think of a fun and exciting campaign to share with customers.
Perhaps you’ve got fun photos of your last event. Think of a way to group them together and share them on a postcard with the link to your website. Or maybe you’ve been dreaming of offering feature parties as part of your line of business. A Fourth of July or Memorial Day bash. Something atypical that would make your clients think twice about how they can use your event planning services.
Get your clients in the mood and thinking about how they could benefit from your services. Dress up, outline some event favors for the party or do something to show how much fun a new theme party could be. Photograph everything and print 500/1000 postcards and mail them to your warm/cold leads.
(And yes, if you haven’t been collecting information from potential clients – there is no time like the present to get started!)
Or better yet think about some valuable information that you could share. LKE Events shared a great informational postcard when social media first became popular. She provided them at an industry showcase and had people logging onto her site in good numbers after the event.
So think fun, creative or informational. Then create the campaign and get the word out about your company!
This should only be one of many tools in your toolbox for marketing. You’ll have to do ALONG with other marketing campaigns to spread the word. So don’t expect this one postcard to translate into clients.
However, what will happen is that you will begin to become top of mind for clients WHEN they will need your services. So go ahead and get started!