I don’t need to finish that phrase. You’re probably already filling in the blank with your own negative scenarios. When planners assume, wires get crossed. Things fall through the cracks. We can all relate to the feeling when something doesn’t turn out like we thought it would. When you’re consumed by the events industry, it’s hard to remember that everyone in your industry or circle is not really everyone.
When you are surrounded by your team, it’s easy to assume:
- Everyone has heard of your event. It’s hard to believe, but there are people who don’t know what the “Harlem Shake” is, let alone know about your event.
- Everyone loves your event. It’s hard not to think your event is great. It’s a collection of your ideas.
- Everyone who likes your event will come. They may have told you in person how great your event is, liked you on Facebook or tweeted about you, but factors including time and money can still keep your most loyal fans away. Every choice someone makes to attend means they are sacrificing something else.
How do you keep yourself from becoming too insular?