Sometimes it starts with a color. You like blue? Suddenly, you have visions of glowing blue lanterns, hanging delicately from branches in a courtyard. Other times, it starts with a scent and you find the smell of the ocean replicated in starfish shaped soaps that would make perfect favors for a beach-themed wedding. Sometimes it’s simply timing, and there’s a holiday or a new product that dictates the theme of the event. And, sometimes, let’s face it, it’s beer!
The point is, whether you’re planning a large event or a small one, you have to start somewhere. So, let your senses be your guide. What inspires you?
I started my first company in 2010 in the midst of the down economy. By sharing content on Twitter, Facebook, and my blog, I gained expertise in the event planning industry and have become a leader and influencer. Thankfully, I've been named Top 25 Most Influential Event Planners in 2013, 40 Under 40 Up-and-Coming Event Planners in 2011, the #Eventprofs Most Thought Provoking Blog and People’s Choice Award. This created a platform for me to build my business and strong brand even further. Working with clients on events like Earn $100K Summit and S.H.E. Summit Week, I help entrepreneurs integrate technology into their events to better engage their attendees.
In addition to our client work, we also hosts our own events. As the founder of TechsyTalk and PlannerTech, I'm incredibly dedicated to educating fellow event professionals on how technology can enhance their events.