Sometimes it starts with a color. You like blue? Suddenly, you have visions of glowing blue lanterns, hanging delicately from branches in a courtyard. Other times, it starts with a scent and you find the smell of the ocean replicated in starfish shaped soaps that would make perfect favors for a beach-themed wedding. Sometimes it’s simply timing, and there’s a holiday or a new product that dictates the theme of the event. And, sometimes, let’s face it, it’s beer!
The point is, whether you’re planning a large event or a small one, you have to start somewhere. So, let your senses be your guide. What inspires you?
Liz King Caruso is an Event Strategist, Consultant and Speaker. As CEO of Liz King Events and techsytalk, she has helped countless thought leaders grow their audience and sell their products through in-person, virtual & hybrid events. Liz is a big-picture person – passionate about tying events into an overall sales and marketing strategy and being efficient at every point of the process. Technology is her niche and she’s obsessed with helping organizations of every size leverage technology to produce more engaging and seamless event experiences.
In addition to her client work, Liz connects & educates her industry colleagues through platforms she has built – techsytalk GLOBAL, the techsytalk community & IGNITE Consulting program.
Liz has been featured as Eventex’s 50 Most Innovative Virtual Meeting Planners, Successful Meetings list of 25 Most Influential People in the Meetings Industry, Top 5 Women in Event Tech, amongst other awards.