If you’ve invested in an event app, the quickest way to demonstrate a return on that investment is to use it to drive sponsorship revenues. Here are five arguments you can make to sponsors.
1. It’s extremely popular with attendees
The more complex the agenda, the more people use an event app: at Expos, around 30-50% of people will download the app: at conferences, app uptake is between 60-80%. At corporate events, where delegates may be instructed to download the app, usage is typically 90-100%.
2. A list attendees are most likely to be using it
The attendees whose attention exhibitors are most anxious to attract are the ones using the app.
- Planners who want to maximize the value they get from an event;
- Social attendees who tend to be natural networkers and are invariably agents of influence;
- Event regulars for whom events figure prominently in the buying decision process; and
- Serious buyers who have money to spend and an urgent requirement to meet.
Clearly, sponsors need to use the app to get their brand and message in front of these people.
3. The app is what delegates use to help them decide what to do
Delegates use the app at breakfast or on their way to the venue; during sessions or breaks; or when navigating through the venue. Sponsors should take advantage of the app’s ability to deliver access to these delegates when they are actively planning their next move.
4. It’s most frequently used to access exhibitor information
Users access the app, on average, between 10 and 15 times per day! And more than two thirds of enquiries concern exhibitor information. An app banner makes it easy for delegates to find sponsors.
5. It’s at the heart of an attendees engagement with an event
Delegates use exhibitor and session info for research and the customized agenda to plan their time. They use interactive floor plans for information and directions; and scheduling capabilities to set up the meetings. The app should be the centerpiece of sponsors’ engagement with attendees.
In conclusion, app banner space is real estate every bit as valuable as physical space on the exhibition floor and is a huge opportunity for sponsors to: create multiple touch-points with the most important attendees; engage with them when they are most likely to be planning their next appointments and; increase the value of their participation at the event.
To find out more about how an event app can drive sponsorship revenues, sign up for our webinar.
Any corporate event will have considerable impact on the host’s brand, yet, event organizers often select their app vendor without reference to the larger considerations that will determine the success of the outcome. Asking yourself these five questions will help to ensure that you make the right app vendor decisions.
1. Is there sufficient breadth of functionality?
Are you able to configure the look and feel of your app to conform to your brand guidelines? Are you able to enhance engagement through pre and post-event surveys and live polling?
2. Is your vendor appropriately resourced to offer the support you need?
A robust Implementation Methodology will minimize problems. If anything does go wrong, a dedicated Account Manager will quickly understand and respond to issues while local support is essential for rapid problem resolution.
3. Are appropriate security measures built into the solution?
If the content at your event is confidential, ensure your systems are inaccessible to prying eyes in a manner that is compliant with your existing information security policies. It might also be helpful to segment materials based on e.g. seniority in the organization to restrict access to more sensitive information.
4. Are analytics and post-event evaluation part of the package?
You’ll want to know what worked best – which sessions were the most highly attended, which speakers the most highly rated, and which topics generated the most engagement. An experienced Account Manager can sit down with you after the event to evaluate its success and share best practice.
5. Are multi-device and multi-platform capabilities built into the solution?
Event attendees will be bringing tablets and smartphones which might be running Windows, Apple’s iOS or Android. You’ll want to be sure you can support all of these devices and platforms – or you’ll have some very unhappy attendees!
The app is a critical part of the attendee experience and, if you bear the above in mind, you will make an informed choice of app vendor providing you – and your attendees – with a rich and rewarding experience. Choosing an app vendor can be a long and time-consuming process and asking yourself these six questions will ensure that it is not an experience you will have to go through again anytime soon.
Congrats! Your event is over, the guests are gone, and the dust has settled. As your own personal party favor, you now have the privilege of sorting through the attendee and event data. Hopefully, you had enough foresight to align your registration platform and data collection with your overarching goal to help determine that elusive event ROI.
Now that you have your hands on this massive spreadsheet file, how do you tackle it? Here are some nifty things you can do with your event data report:
If you’re using a registration platform that also sends your invitations and communicates with guests, you can track the email deliverability and open rate down to a specific domain. Why is this important? This will better your understanding of where and how you can most effectively communicate with your audience, helping you deliver future messages in the right way.
On to the next one:
One of the greatest benefits of examining event data is that it helps you better prepare for your upcoming events. Let’s use staffing at check-in for an annual event as an example. Analyze your past report to see the # of guests that were added at the door, # of guests that declined but still showed up, what the busiest time frame was, etc… Use this knowledge to appropriately gauge the needs of your events. Thanks to your data, it’s no longer a guessing game.
Build a 360 view of your individual event attendee by using the data acquired pre, during, and post event. Registration is the foundation for collecting basic attendee info. During the event, the way a guest interacts with your event is indicative of an individual’s interests and preferences. Post event, measuring your social media presence will help measure guest engagement. These insights will help you create more successful events that cater directly to your target demographic.
What worked… and what didn’t:
The ability to innovate and take risks is the best part of being an event professional. However, it is important to acknowledge what was a success, and what was a bust. Sure, the clown you hired ended up scaring people, but everyone loved the photobooth! While you may love an old fashioned hard copy guest list… check-in really went much faster with a mobile solution. Evaluating strengths and weaknesses helps you fine tine your events into amazing affairs.
The bottom line:
Events are thrown for a reason. Whether you’re trying to raise funds for a campaign or generally foster goodwill towards your brand, your event has a purpose. How can you know if you accomplished your goal? Your event data measures ROI while simultaneously giving you insight into the “who, what, when, where, why” that you can put to good use for future events.
These are just a few of the benefits you reap from event data. Pretty crazy right? Take a good look at your report and use it to transform your events!
Want to learn more about turning your event into a data collecting machine? Contact the experts at Event Farm now!