Dear Event Tech Companies,
I sit through a lot of event tech company demos and I’ve written before about some of the things that I believe need to be improved. However, for the most part, I really enjoy doing these demos because I can learn about new products on the market and also see the trends forming as new companies pop up to meet demands. A great demo usually goes a little something like this:
And this is where the conversation often goes downhill in even the most awesome conversations. “Well, it depends” is really the worst phrase you could ever say to an event planner. It depends on what? In essence, it mostly depends on what they think you can afford. If you’re a big company or working with some huge clients, you’re going to get one price. If you’re a startup, you’ll get another price. And that’s the way the cookie crumbles.
It has to stop and here’s (a few loving reasons) why.
So – as an event tech company – how can you better structure your pricing so that it is reflected well in the market? What metrics can you set as price breaks that will be easy to communicate to your target market and consistent regardless of who you talk to? Of course, you can always offer discounts or free services for clients that you really want to work with. But – have a baseline price that you work from. As a planner who wants you to be incredibly successful, please take my advice on this particular issue. I believe you will be much better for it in the future!!!
With love from your event tech-obsessed planner,
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