Audience engagement and interaction technology has been around for years. As old fashioned ‘clickers’ have evolved into sleek apps, so Event Planners have become more aware of its existence and potential. But how do you ‘sell’ audience participation to company decision makers – to a client, or internally at a corporate – particularly those holding the purse strings?
Michael Piddock is the Founder & CEO of Glisser – an event technology solution that makes presentations interactive.
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