You spent hours working on your website and are loving the final product. You researched, talked with friends and other planners and set your prices. And of course, you LOVE hosting events and are passionate about the details and setting a good environment. But there’s a big problem you are experiencing….
Where are your clients?
When it comes to drumming up new business, where do you go and what do you do? You found your first few clients through referrals. But the steady stream of clients and events that you hoped for…hasn’t happened yet. So, aside from hunting random people down on the street, what is a business owner to do?
Here are two ideas to get your started:
Define Your Ideal Client
First things first…Who is your ideal customer? Before you start searching for just anyone, you need to know who your target audience is. If you had an ideal customer who would they be? And please, don’t start by sharing “But I’ll do ANYBODY’S events”.
Defining your ideal client is the key to marketing well. So spend some time thinking about the following:
In order to know how to reach out and draw in more business, you must know who you are reaching out to.
The market has changed with the emergence of social media networks. People don’t want to feel prospected that want to feel connected. We often want to cut to the chase and share our business. But, in this age of information, people are overloaded. The way you stand out is by forming connections and earning people’s trust.
Yes, it takes a bit more time, but the payoff is huge. You will have loyal business followers who share your offerings with all their friends.
Here are some ideas for building relationships:
While these ideas won’t generate customers overnight, they will produce a stream of customers/clients in the long term. So I encourage you to get started and have fun with it!
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