Hi, I’m Jennifer, and I’m overcommitted. In life. At work. And on social media.
Every conference we host, we try something new to engage our attendees. As community editor, it’s my job to research and implement these new social strategies. Last year it was Instagram, and it was a huge hit. This year, against my will, we tried Pinterest. Experimenting with different networks helps us figure out where our audience is hanging out and if they want to hang out with us there, too.
I know the dangers of not saying “No” in my personal life and at work. Being spread too thin prevents me from fully committing to relationships or projects. But on social media, it seems like we’re being urged to spread our brands’ reach wide. You really have to be everywhere—creating video, pinning, tweeting, posting—to reach your audience.
In a recent interview, Adelle Rodriguez, Volusion’s marketing event coordinator, told me, “When you don’t get to see them in person, you could catch them on Twitter, and if they don’t see you on Twitter, maybe they’ll see you on Facebook. If they’re looking for you, they’ll find you, and if they’re not looking, possibly they’ll find you anyway. You need to cover all the outlets.”
Anyone else feel like they’re on a hamster wheel? How can you cover all the bases without wearing yourself out? The same way you find balance in life.
I still say “Yes” too often in life, but at least I have a rationale behind overcommitting in social media now. How do you develop a healthy relationship with social media? Do you go deep with a couple networks or spread your reach out wide?
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