Company/Tool Name: Attend, Inc.
What is the “problem” that your tool seeks to solve?
There are two big problems with most marketing events today. The first is not taking full advantage of opportunities to connect with key prospects and customers in-person. Attend’s Playbook solves this by allowing sales teams to map out who will connect with who, take notes on conversations, and automatically sync everything your CRM and marketing automation.
The second big problem is a lack of measurement and attribution for events. Attend solves this with our new Revenue Attribution Dashboard that calculates everything from the dollar value of opportunities influenced by your event to your total event ROI.
What is the best audience for this tool? Corporate events? Social? Other? Large? Small?
We have customers running a wide range of events on our platform from a few thousand attendees to smaller customer appreciation dinners. Our product is purpose-built to help businesses drive revenue from events that they host themselves. We see this as an emerging trend in the market, and we aim to be the solution of choice for these types of events.
What does your tool help event planners do better?
Attend’s Revenue Event Marketing platform combines best-in-class event management capabilities with tools that empower sales teams to engage more effectively with attendees to build sales pipeline through events. Attend makes it easy to attract the right attendees, maximize face-to-face interactions, drive timely follow-up, and track ROI.
How is your tool different from/better than the competition?
Our focus on attendee engagement to drive revenue is unique in our industry, and we offer the tools to back it up. Our mobile app lets salespeople create an engagement plan for who they want to connect with at the event based on Salesforce ownership and opportunity value. Users can get notifications when these important attendees arrive at the event and then have the context they need to have a great conversation. The app also lets you create Salesforce notes and follow-up tasks on the fly to ensure the timely continuation of conversations after the event to help maximize ROI.
What is the single coolest feature of your product?
Our customers are really excited about our new Revenue Attribution Dashboard, which helps marketers determine the revenue impact of running their events. We’ve taken a unique approach to simplify the way event attribution is calculated based on feedback from customers and event marketers. With a simple connection to Salesforce, we show you potential revenue of registrants and attendees, along with post-event Opportunity influence and sourced revenue. It’s pretty awesome!
Anything else we need to know?
This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.
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