Event Tech of the Week: @EventGeek

Today, we’re talking about: EventGeek

Company/Tool Name: EventGeek

Website: www.eventgeek.com

Twitter: twitter.com/eventgeek

Facebook: facebook.com/eventgeek

What is the “problem” that your tool seeks to solve?

EventGeek solves event planning confusion. Today, event planners often struggle to manage myriad logistics and to know the ROI of their events.

What is the best audience for this tool? Corporate events? Social? Other? Large? Small?

Event marketers and planners that want to get a handle on larger or more complex events and event series. Also those that care about event ROI and want to use events to grow their business. In other words, event geeks!

How is your tool different from/better than the competition?

We’re not aware of any direct competition. EventGeek is different from generic tools like spreadsheets and checklists because it’s created specifically for events. We support features for managing venues, vendors, printing, shipping, travel, budgets and event ROI that you simply can’t get from generic tools.

What is the single coolest feature of your product?

So hard to choose! Personally I love that we can integrate literally any data source to measure event ROI, including but not limited to crm, ecommerce, surveys, social media and web analytics.

This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.