What is the “problem” that your tool seeks to solve?
For Trade Shows & Events uShuttl eliminates the need for paper brochures and data sheets and allows you to send marketing material to attendee’s right from your tablet or mobile device. It allows sales reps to be able to send the company’s latest marketing material to potential clients in a professional message branded with your company’s logo. It allows Marketing Departments to govern all the material that employees are sending out to customers and potential customers. With the Reporting & Analytics feature it allows you to see which documents are being sent to each recipient who has received content from uShuttl.
What is the best audience for this tool? Corporate events? Social? Other? Large? Small?
The best audience for this tool is any business, big or small that attends events or trade shows and needs a way to get information to potential leads quickly and easily. Any company that has multiple lines of business now has an effective way to organize their marketing material. Using our application to store all your content, employees can easily distribute to potential clients right from their mobile device or tablet, perfect for a networking event or trade show.
What does your tool help event planners do better?
Event planners benefit in multiple ways:
1) Save Paper and Reduce Printing Costs – By eliminating the need print material, uShuttl saves on printing costs while giving the potential customer your contact information and the flyers & papers you would give them right to their email.
2) Convenience – Market and Sell: anywhere, anytime. At an event? All you need is a smartphone, tablet or laptop.
3) Contact List & Leads Report – All contacts that you send to are stored in uShuttl’s database which you can access at anytime. See what content you are sending to your contacts, if needed this list can be exported in an excel spreadsheet.
4) Grouping Feature (Coming Soon) – Over the next few weeks we will be launching a new feature that allows you to group contacts and send files easily to groups.
How is your tool different from/better than the competition?
Governance & Control – The admin controls the content that is added and deleted from the website, you never have to worry about an employee sending outdated content to potential customers.
Reporting & Analytics – After a trade show or event users can run a report and see who they sent documents to, what categories & documents that they sent. This is extremely helpful and makes following up after these shows much easier, especially if you offer many different products & services.
Ease of Use – The app is only a few screens and once the content is categorized and uploaded on the site it takes seconds to send content to someone.
What is the single coolest feature of your product?
The “coolest” feature would be the Reporting & Analytics behind our app. After a show or event users can run a report and see what categories & content they sent to the potential leads. This report can be exported to excel & imported into a CRM system.
Anything else we need to know?
We understand that companies are conscious of the environment & many companies are going green. uShuttl is another way that these companies can go green while still marketing their products & services.
This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.
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