Event Tech of the Week: @topi

What is the best audience for this tool? Corporate events? Social? Other? Large? Small?

While Topi’s core technology is around engagement, the app comes fully loaded with all the digital content event planners should expect: agenda, speaker bios, surveys, sponsorships, and so on. We’ve also added our own registration and event website tools to make it even more comprehensive. Topi is versatile enough to be used for small social gatherings/meetups, internal events, or large professional conferences/shows. With our unique geo-location technologies (GPS and Beacons), Topi is also a well-suited solution for physical places such as conference centers, hotels, concert venues, stadiums, etc.

What does your tool help event planners do better?

It’s hard to pick one.  Our geo-location expertise is certainly quite unique and our Beaconnected program has so far received a lot of attention.  The one fundamental element of Topi that people value is our ‘one download’ model.  Simply said, once Topi is installed on devices, it stays there.  Attendees love it because as they go to multiple events, their Topi app seamlessly transforms itself and displays the then relevant event branding, features, content and community.  Event planners love it because outside of the efficiency and cost advantages of this model, they also see higher than usual app adoption rates.  Our data shows that event participants use Topi in between events to stay in touch, connect with like-minded people, make introductions, etc.  In effect, Topi becomes a new channel for interactions; this “ongoing community” is key to planners and attendees.

 Anything else we need to know?

People often ask us: “How did you come up the name Topi?” If you Google it, a topi is a “highly social and fast antelope species” which we thought was very appropriate for our solution.  For more on the tale of the “3 Topis”, click here. We are a fun team with a robust technology.  We believe this combination is a great fit for the creative nature of event planners.

This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.