techsytalk

Event Tech of the Week: @Sociuslive

Today, we’re talking about Socius

Company/Tool Name: Socius
Website: http://sociuslive.com
Twitter: https://twitter.com/Sociuslive
Facebook: https://www.facebook.com/sociuslive

What is the “problem” that your tool seeks to solve?

Consumers increasingly influence a brand’s reputation by sharing their experiences online. The amount we share is doubling each year.

Brands struggle to control and benefit from this content whilst it remains lost in the many social networks.

What is the best audience for this tool? Corporate events? Social? Other? Large? Small?

Any event with active social sharing, the more visual the better.

What does your tool help event planners do better?

Visualise the event online to extend awareness to a global audience. Visualise the popularity of the event. Offer sponsors and partners more than a logo with recurring native ad tiles. Provide a time capsule of the event to entice new attendees and sponsors.

How is your tool different from/better than the competition?

We are driven by scandinavian design principles: simple, beautiful, functional to provide a premium experience for the event organisers and their attendees. Socius is built with the latest web technologies to be lightening fast.

What is the single coolest feature of your product?

The native ad units.

Anything else we need to know?

New product features coming, check our site or subscribe to our newsletter for updates!

This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.