What is the “problem” that your tool seeks to solve?
Scratchd is providing brands a solution to improve audience engagement in an event setting through digital “chance to win” experiences, while helping brands acquire leads and new customers through data capture. The fun and interactive platform improves brand perception for exhibitors and sponsors and offers an experience that will be remembered, even after the event is finished.
What is the best audience for this tool? Corporate events? Social? Other? Large? Small?
Everybody loves to win, and for this reason, Scratchd can be used in a variety of event settings to reach the audience on mobile or interact one on one through the tablet.
What does your tool help event planners do better?
Many event planners or exhibitors make an effort to incorporate giveaways into their event plan for the purpose of engaging the audience and creating a positive attendee experience. Our Scratchd platform allows brands and events to directly interact with every attendee while offering an innovative and digital experience. Scratchd also creates a new sponsorship opportunity that takes an “impression” to a whole new level as attendees scratch (rub their finger over the brand) their chance to win. Scratchd provides a valuable sponsorship opportunity while offering event planners the flexibility and customization features to turnover a promotion in minutes.
How is your tool different from/better than the competition?
Scratchd incorporates an emotional element into the chance to win that makes prize giveaways a fun and suspenseful experience for attendees. Research shows that 50% of an experience is related to emotion, and incorporating the emotional elements of “chance to win” into an event plan will help improve the overall experience of the event.
What is the single coolest feature of your product?
The Scratchd self-serve portal allows our customers the flexibility and customization for creating promotions on the fly. In 5 easy steps, the details are in place, prizes and probabilities are set, contest rules are generated, and the promotion is ready to be executed!
Anything else we need to know?
It is free to set-up an account and create a digital “chance to win” campaign on Scratchd.ca.
This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.
Liz King Caruso
Liz King Caruso is an Event Strategist, Consultant and Speaker. As CEO of Liz King Events and techsytalk, she has helped countless thought leaders grow their audience and sell their products through in-person, virtual & hybrid events. Liz is a big-picture person – passionate about tying events into an overall sales and marketing strategy and being efficient at every point of the process. Technology is her niche and she’s obsessed with helping organizations of every size leverage technology to produce more engaging and seamless event experiences.
In addition to her client work, Liz connects & educates her industry colleagues through platforms she has built – techsytalk GLOBAL, the techsytalk community & IGNITE Consulting program.
Liz has been featured as Eventex’s 50 Most Innovative Virtual Meeting Planners, Successful Meetings list of 25 Most Influential People in the Meetings Industry, Top 5 Women in Event Tech, amongst other awards.
Event Tech of the Week: @ScratchdInc | techsytalk http://t.co/2t9zzLIp2a