Today, we’re talking about Scratchd
What is the “problem” that your tool seeks to solve?
Scratchd is providing brands a solution to improve audience engagement in an event setting through digital “chance to win” experiences, while helping brands acquire leads and new customers through data capture. The fun and interactive platform improves brand perception for exhibitors and sponsors and offers an experience that will be remembered, even after the event is finished.
What does your tool help event planners do better?
Many event planners or exhibitors make an effort to incorporate giveaways into their event plan for the purpose of engaging the audience and creating a positive attendee experience. Our Scratchd platform allows brands and events to directly interact with every attendee while offering an innovative and digital experience. Scratchd also creates a new sponsorship opportunity that takes an “impression” to a whole new level as attendees scratch (rub their finger over the brand) their chance to win. Scratchd provides a valuable sponsorship opportunity while offering event planners the flexibility and customization features to turnover a promotion in minutes.
How is your tool different from/better than the competition?
Scratchd incorporates an emotional element into the chance to win that makes prize giveaways a fun and suspenseful experience for attendees. Research shows that 50% of an experience is related to emotion, and incorporating the emotional elements of “chance to win” into an event plan will help improve the overall experience of the event.
What is the single coolest feature of your product?
The Scratchd self-serve portal allows our customers the flexibility and customization for creating promotions on the fly. In 5 easy steps, the details are in place, prizes and probabilities are set, contest rules are generated, and the promotion is ready to be executed!
Anything else we need to know?
It is free to set-up an account and create a digital “chance to win” campaign on Scratchd.ca.
This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.