Event Tech of the Week: Postano

Today, we’re talking about Postano

Company/Tool Name: Postano
Website: http://www.postano.com
Facebook: https://www.facebook.com/postano
Twitter: https://twitter.com/postano

What is the “problem” that your tool seeks to solve?

Right now there is a disconnect between the social media activity at conferences and the physical event. Attendee’s social activity gets sent out into the social stratosphere, siloed on each of the different social networks and is easily lost or hard to find by other attendees in a sea of content. Our platform solves that problem by consolidating all of the social streams in one location: displaying curated tweets, Instagram photos, and other social content on large video displays at events or on event websites that bring back that connection between the attendee and the event. Attendees are more engaged because they feel like they can contribute and participate to the event and the event gains more visibility by driving social behavior and empowering attendees to expand the reach and visibility of the conference.

What is the best audience for this tool? Corporate events? Social? Other? Large? Small?

Size doesn’t matter: we work with events as small as 40-people parties to thousand-attendee international conferences. Any event that wants to encourage people to share social content, increase engagement of attendees, and expand the visibility of the event should be using a Postano social media display.

What does your tool help event planners do better?

Our platform does three things great: we drive social behavior at events, create year-round engagement on websites, and allow event organizers to monetize their social media strategy.

Driving Social Behavior: When people see giant tweets or Instagram pictures on a Postano social media display, they instantly want to participate. This increased participation leads to greater attendee engagement and expands the reach and visibility of your event. This visibility helps other attendees know what is happening at other areas of the event as well as the global audience on the web.

Year-Round Engagement: Curated social feeds can be embedded in your website as a social hub that will always have fresh content that fans can see and interact with year-round.

Monetize Social: Our platform creates endless opportunities to integrate sponsors into your social media strategy. Social can now be a revenue generator.

How is your tool different from/better than the competition?

Nobody manages & presents social content the way we do:

While our competitors will sell you simple widgets, we provide custom, on-brand experiences that are organic to the vision for your event.
We have unparalleled visualizations that display social media in the most beautiful styles.
We have mobile moderation apps (that event managers love) that allow you to moderate content on the go on iOS or Android tablets and phones.
We offer robust analytics that lets you measure the effectiveness of your social strategy, hashtag trends, and where your attendees are sharing content. These analytics will help you shape your social strategy going forward and plan future events.

What is the single coolest feature of your product?

Our social media displays make attendees feel like rockstars! There is no substitute for making an attendee feel like a celebrity because their great tweet or photo was seen and shared by thousands of people. And that great tweet motivates other people to create even better social content so they can be featured on a social display and get that taste of social rockstar status.

Anything else we need to know?

Words don’t do us justice in how awesome our visualizations look. And the best part is that we are not trying to get attendees to use a new app or download anything, we are meeting attendees where they already are, on the top social networks like Facebook, Twitter, Instagram, Vine, and more.

This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.

Liz King Caruso

Liz King Caruso is an Event Strategist, Consultant and Speaker. As CEO of Liz King Events and techsytalk, she has helped countless thought leaders grow their audience and sell their products through in-person, virtual & hybrid events. Liz is a big-picture person – passionate about tying events into an overall sales and marketing strategy and being efficient at every point of the process. Technology is her niche and she’s obsessed with helping organizations of every size leverage technology to produce more engaging and seamless event experiences. In addition to her client work, Liz connects & educates her industry colleagues through platforms she has built – techsytalk GLOBAL, the techsytalk community & IGNITE Consulting program. Liz has been featured as Eventex’s 50 Most Innovative Virtual Meeting Planners, Successful Meetings list of 25 Most Influential People in the Meetings Industry, Top 5 Women in Event Tech, amongst other awards.