Event Tech of the Week: @pathable

Pathable is the best choice for events where peer relationships are important to the attendees. Hundreds of platforms offer online agenda, tradeshow maps, exhibitor listings etc., but Pathable stands out from the crowd by delivering all of these features built around an engaging conference community experience, including private meeting scheduling tools.

We’ve served events from 70 to 20,000 people, run by associations, corporations, government and non-profit groups.

What does your tool help event planners do better?

Pathable saves a bunch of work for event planners, by creating a single, easy-to-use interface to maintain critical event information like agenda, exhibitor listings, maps, etc. in real-time. But more importantly, it helps the people going to the events get more value: more engagement, more connections, more collaboration, and more inspiration.

Scheduling one-on-one meetings at conferences is a bear: you compare schedules by e-mailing back-and-forth, you agree to meet at the registration desk because you’ve never been to the conference center before, then you scroll through your email looking for a phone number when someone’s late.

Because Pathable combines the personalized conference agenda, facility information and attendee directory, Pathable can suggest times that work for both of you, allow you to reserve meeting tables or rooms, and even send an “I’m running late” SMS text message right from the app. More meetings, more relationships, more value.

Anything else we need to know?

Pathable gets “type-cast” as either a “mobile event app” or a “conference community platform”. While it’s both, thinking of it in those terms misses the value.

The community impact of a “mobile event app” is going to be limited to those comfortable living on their mobile devices, and even for them, there’s only so much hunching over a 2-inch virtual keyboard they’re going to want to do. Pathable has a complete desktop web experience in addition to its mobile app, so it’s much more than “just an app”.

Likewise, it’s more than just a social networking platform: it’s a complete event logistics tool as well, with personalized agenda builder, exhibitor listings, tradeshow floor maps, lead retrieval tools, and more. Give us a try!

This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.