What is the “problem” that your tool seeks to solve?
Event organizers today cannot afford to ignore the power and importance of mobile when it comes to attendee engagement at events. Almost everyone going to an event will be turning up with a smartphone and using it throughout the event, and it’s crucial that event organizers are able to leverage the mobile space to engage with their event’s attendees.
But actually affording that mobile presence can sometimes be more costly and time-consuming than event organizers are able to pay for. Developing a native app can take months and cost thousands of dollars, and very few event organizers happen to have the technical coding background necessary to do it themselves. Beyond the cost of an app, for a one-time event it’s often unrealistic to assume participants will want to download an entire native app for one concert, launch event, or sports game. Space on a smartphone hard drive comes at a premium these days, and if downloading your event app comes at the cost of deleting another app to make space, it becomes much less likely that your event app will win out over Facebook, Instagram or Whatsapp.
Moment.me solves all these problems by giving event organizers an easy, fast and free way to get a rich mobile web presence for their event. Our mobile microsites can be set up in just a few clicks, with no coding knowledge required, and they give anyone putting on an event a mobile presence they can use to interact with attendees before, during and after events.
What is the best audience for this tool? Corporate events? Social? Other? Large? Small?
Since every event needs a mobile presence these days, Moment.me’s mobile microsites can be used for any kind of event, and fit every kind of audience. Our mobile microsites are particularly well-suited for one-off events, where attendees expect a mobile presence but don’t want to download an app. With one of our microsites, busy professionals or millennials with smartphones full of apps don’t have to worry about freeing up space to enjoy a mobile component to an event they attend.
Our microsites also work well for larger events like conferences. We recently debuted a new premium account for conferences which adds a whole suite of extra services onto our standard microsite. These services are specifically tailored to meet the specific needs of big conferences, so that even larger, more complex events can still get a super-simple and affordable event-tech solution.
Finally, our integrated social media feed pulls everything that’s posted from or about the event from every major social network, making our sites a great fit for more socially-oriented events. That social media content can then be combined with our mcommerce functionality to help event planners post promotional content or special deals.
We work just as well for a concert where an indie band are engaging with their fans by posting backstage rehearsal photos to the microsite, or offering their latest single at a special price; as we do for a small restaurant business opening a new branch who are offering a special tasters menu for their most frequent customers; or even as we do for a local sports team looking to interact with loyal fans by running a best selfie of the game competition and giving away team merchandise as the prize
What does your tool help event planners do better?
Since our microsites aim to be a digital reflection of the real life event, they help event planners improve on almost every single aspect of making an event successful. Our real strength, however, is in helping event planners optimize their attendee engagement, whether that’s before, during or after the event.
We provide an integrated email marketing tool where planners can run email outreach campaigns and track who has received, opened and responded to an email to easily manage their guest list and promotion efforts. In addition, our centralized social media feed allows event organizers to easily stay updated and get involved with the social conversation surrounding their event. It also draws in attendees and fosters further engagement during the event as they like, share and post more content to see it instantly updated on the site. After the event has ended, the sites stay up and running and continue to aggregate the social media content, allowing event planners to engage with attendees who return to the site after the event to check in on new photos, videos and tweets.
This focus on giving event planners more tools to engage with their attendees also means we are able to help them monetize more effectively. As we mentioned before, event planners using Moment.me can offer attendees promotional deals on food, drink, or accommodation, or even discounted tickets to the next event, that are tied in to social media outreach, like ‘best selfie of the night’, ‘best tweet of the conference,’ or ‘most shared photo’ competitions.
How is your tool different from/better than the competition?
While there are plenty of companies who allow you to build an app for your event, as we’ve mentioned, they usually cost event planners time and money they may not have. Our microsites, by contrast, are immediately accessible from a mobile device but don’t take up any space, and, even our premium accounts are completely affordable.
Our microsites give planners a rich mobile presence for their event and the integrated tools to use that mobile presence to promote their event before it happens, engage with their attendees and monetize more effectively while it’s happening, and then follow up more easily after it’s ended. For attendees, our sites are easy to access and easy to use, but also manage to be a complete digital reflection of the event, where anyone attending can see all the social media content that’s posted, get promotional content or deals on food, drink and merchandise, or just access information about the event. And all this in a few clicks in a matter of minutes.
While there are other similar solutions around – like Livefyre or MassRelevance – our solution is the first to put those comprehensive capabilities into the hands of independent planners, individuals or even small business owners in a truly affordable and user-friendly manner.
What is the single coolest feature of your product?
The coolest feature of our product is definitely our in-depth analytics. Having and using an event-technology solution to help with your attendee engagement and outreach is a great first step, but if you’re not able to tell exactly when, where and how that technology solution is or isn’t working, you’ll never be able to work out why strategies work and then be able to refine them. We all know we’re living in a data-driven age, and it’s time that same focus is brought to bear on the event industry.
Take social media for example – we all know the power of social media, but it’s key that event organizers are able to make that power work to further their event goals. At Moment.me, we give our users access to measurement and statistics on how their audience are interacting and engaging with their content – exactly how many attendees viewed each post, or clicked on each link, how many created their own content and what kind of content it was, and how many shared the content of others.
While this data might be available to event organizers in each distinct social network they use, our solution brings all of that data under one roof to provide analytics and insight that cover planners’ entire social media engagement strategy. This ensures that all our users are able to optimize their engagement efforts quickly and effectively to make sure their event-tech solution works as successfully as possible.
Anything else we need to know?
You can expect to see a lot of partnerships and third-party integrations coming from us soon, making our microsite service available to a much larger pool of users. We believe event-technology solutions shouldn’t be limited only to event professionals, but to any and every person putting on an event. At the end of the day, the power of the live event cuts across all verticals, and we want everyone to be able to enhance the live experience of their event and maximise its impact.
This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.
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