Event Tech of the Week: @Moment_me

Event organizers today cannot afford to ignore the power and importance of mobile when it comes to attendee engagement at events. Almost everyone going to an event will be turning up with a smartphone and using it throughout the event, and it’s crucial that event organizers are able to leverage the mobile space to engage with their event’s attendees.

But actually affording that mobile presence can sometimes be more costly and time-consuming than event organizers are able to pay for. Developing a native app can take months and cost thousands of dollars, and very few event organizers happen to have the technical coding background necessary to do it themselves. Beyond the cost of an app, for a one-time event it’s often unrealistic to assume participants will want to download an entire native app for one concert, launch event, or sports game. Space on a smartphone hard drive comes at a premium these days, and if downloading your event app comes at the cost of deleting another app to make space, it becomes much less likely that your event app will win out over Facebook, Instagram or Whatsapp.

Moment.me solves all these problems by giving event organizers an easy, fast and free way to get a rich mobile web presence for their event. Our mobile microsites can be set up in just a few clicks, with no coding knowledge required, and they give anyone putting on an event a mobile presence they can use to interact with attendees before, during and after events.

What is the best audience for this tool? Corporate events? Social? Other? Large? Small?

What does your tool help event planners do better?

Since our microsites aim to be a digital reflection of the real life event, they help event planners improve on almost every single aspect of making an event successful. Our real strength, however, is in helping event planners optimize their attendee engagement, whether that’s before, during or after the event.

We provide an integrated email marketing tool where planners can run email outreach campaigns and track who has received, opened and responded to an email to easily manage their guest list and promotion efforts. In addition, our centralized social media feed allows event organizers to easily stay updated and get involved with the social conversation surrounding their event. It also draws in attendees and fosters further engagement during the event as they like, share and post more content to see it instantly updated on the site. After the event has ended, the sites stay up and running and continue to aggregate the social media content, allowing event planners to engage with attendees who return to the site after the event to check in on new photos, videos and tweets.

This focus on giving event planners more tools to engage with their attendees also means we are able to help them monetize more effectively. As we mentioned before, event planners using Moment.me can offer attendees promotional deals on food, drink, or accommodation, or even discounted tickets to the next event, that are tied in to social media outreach, like ‘best selfie of the night’, ‘best tweet of the conference,’ or ‘most shared photo’ competitions.

Anything else we need to know?

You can expect to see a lot of partnerships and third-party integrations coming from us soon, making our microsite service available to a much larger pool of users. We believe event-technology solutions shouldn’t be limited only to event professionals, but to any and every person putting on an event. At the end of the day, the power of the live event cuts across all verticals, and we want everyone to be able to enhance the live experience of their event and maximise its impact.

This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.