What is the “problem” that your tool seeks to solve?
livecube is an event app built to make events more engaging and interactive by applying gamification to audience participation. Beyond servicing the basics – agenda, speakers, location, logistics info, and sponsors – we’re all about driving focus and attention to social behavior, networking, surveys, and much more.
What is the best audience for this tool? Corporate events? Social? Other? Large? Small?
Corporate events looking for a private social media tool have loved livecube while Social events looking for social media amplification have had great results with some of them becoming top trending on twitter! We can handle events of all sizes.
What does your tool help event planners do better?
livecube helps event planners capture the conversation in the room in real time and have analytics to measure audience engagement around the conversation and networking. It also helps drive pre/during/post event engagement with pre and post engagement often a huge challenge for planners.
How is your tool different from/better than the competition?
#1) We’re a web-app that requires NO downloads. Since 30-90% of attendees won’t download a new app, we wanted to make sure we’re as accessible and easy to use as possible. Because of that, we’ve had events with over 95% usage.
#2) Everything we do is powered by gamification. This isn’t just a basic point system, it’s well thought out game mechanics system built by experts who have (literally) written books on Gamification. We make sure the right short, mid, and long term behavior are appropriately incentivized so that people build a deeper connection with the event.
What is the single coolest feature of your product?
Our Survey and Polling Tool has begun to replace Audience Response Systems, which has been really exciting. It’s a lot of fun for the audience and a great way to gather instant data from an audience.
Anything else we need to know?
All events, universally, are about sharing ideas and networking. We built livecube to compliment that activity so that your mobile device is no longer a distraction but a tool to help you find deeper knowledge and better connections at every event you attend.
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Liz King Caruso
Liz King Caruso is an Event Strategist, Consultant and Speaker. As CEO of Liz King Events and techsytalk, she has helped countless thought leaders grow their audience and sell their products through in-person, virtual & hybrid events. Liz is a big-picture person – passionate about tying events into an overall sales and marketing strategy and being efficient at every point of the process. Technology is her niche and she’s obsessed with helping organizations of every size leverage technology to produce more engaging and seamless event experiences.
In addition to her client work, Liz connects & educates her industry colleagues through platforms she has built – techsytalk GLOBAL, the techsytalk community & IGNITE Consulting program.
Liz has been featured as Eventex’s 50 Most Innovative Virtual Meeting Planners, Successful Meetings list of 25 Most Influential People in the Meetings Industry, Top 5 Women in Event Tech, amongst other awards.