Event Tech of the Week: @Jifflenow

Jifflenow is a solution for B2B events and trade shows. Large, Fortune 1000 Companies as well as Small and Medium Enterprises hosting their own events or participating in industry tradeshows are the best audiences for Jifflenow. Jifflenow can be used to manage a wide variety of meetings such as sales meetings with prospects/ customers, analyst briefings, booth tours, offsite meetings, speaking sessions and tracks, VIP dinners, speed meetings, etc.

What does your tool help event planners do better?

The Jifflenow tool helps event planners in four broad areas.

Event teams save up to 85% time when scheduling with Jifflenow

Automated meeting scheduling process significantly reduce time and effort required on part of event teams and sales personnel:

• Eliminates need for several back and forth emails (some customers report an average of 16 email exchanges per meeting!)
• No manual tracking of rooms and people using Excel sheets
• Eliminates the need to use Outlook Calendar to schedule meetings

Companies typically book 40% more confirmed meetings when they use Jifflenow

Better meeting scheduling practices result in more acceptances. Getting more meetings at events means more sales advancement.

• The tool provides visibility into executive’s calendars
• Meeting room availability can be checked at any time and executives calendars’ can be overlaid with room calendars to set up a meeting when all are available
• Eliminates any time zone issues and conflicts making meeting scheduling completely error free
• Last-minute changes / updates to meetings are easy

Event planners can quickly establish event ROI

Event ROI has often proven hard to calculate. By capturing meeting data and exposing reports, Jifflenow helps event marketers prove the benefit of event investments.

• Event marketers can calculate event ROI from post-meeting reports after the event
• They capture meeting attendance records and send surveys for assessing the quality of meetings
• It is easier to report the value of meetings from this data and automatic summary reports
• They can even use a range of meeting metrics in pre-built as well reports for presentations and review meetings

They can remain mobile at the event while keeping a tab on meetings

The features on our mobile apps make it easier for meetings to be attended and managed on the move.

• Users can view the list of upcoming meetings at the event with date, time and location details.
• They also access complete meeting details including a list of meeting attendees and opportunity details.
• Users can review new meeting request details and accept or decline meetings directly from the mobile app
• Meeting planners can check-in meetings as well as individual attendees as they arrive for their meetings

Our product completely integrates with Salesforce.com (SFDC) and offers a variety of integration methods. Users can set up meetings by choosing one or more SFDC contacts from their list of Accounts and other internal company invitees. Meetings can be scheduled directly from within the SFDC user interface as well. Also after the event, meeting updates, action items and changes to opportunity value can be updated within Activity History and other Opportunity fields. This makes Jifflenow a true sales enabler.

This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.