What is the “problem” that your tool seeks to solve?
Guidebook makes it easy and inexpensive for event organizers to create high-quality mobile apps for their events. It allows them to distribute schedules, venue maps, transportation/parking tips, exhibitor listings, and all sorts of other information without wasting as much money and paper on printing brochures.
What is the best audience for this tool? Corporate events? Social? Other? Large? Small?
Guidebook works well for events of all sizes, but it’s especially valuable for events that have a lot going on (multiple sessions happening simultaneously, big trade show floors, sessions in several different locations).
What does your tool help event planners do better?
Guidebook’s apps help event organizers distribute their agendas to their attendees in a much more efficient, eco-friendly way. It also gives event organizers great sponsorship opportunities to sell without costing them an extra dime – there are tons of creative, effective and measurable ways to sponsor an event app.
How is your tool different from/better than the competition?
Of the 5 major providers of event apps, Guidebook is by far the least expensive. Guidebook also has created apps to more events than any other company, which means that the user experience has been honed to a science and the content management is simple for the event organizer.
What is the single coolest feature of your product?
If I had to pick one feature that is cooler than the rest, I would say that it is the ability to customize the app by dragging and dropping icons onto the screen. Because it’s so easy and intuitive to make an app, it takes very little time and no technical knowledge. It also offers ultimate flexibility of design and organization.
This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.
Liz King Caruso
I started my first company in 2010 in the midst of the down economy. By sharing content on Twitter, Facebook, and my blog, I gained expertise in the event planning industry and have become a leader and influencer. Thankfully, I've been named Top 25 Most Influential Event Planners in 2013, 40 Under 40 Up-and-Coming Event Planners in 2011, the #Eventprofs Most Thought Provoking Blog and People’s Choice Award. This created a platform for me to build my business and strong brand even further. Working with clients on events like Earn $100K Summit and S.H.E. Summit Week, I help entrepreneurs integrate technology into their events to better engage their attendees.
In addition to our client work, we also hosts our own events. As the founder of TechsyTalk and PlannerTech, I'm incredibly dedicated to educating fellow event professionals on how technology can enhance their events.