What is the “problem” that your tool seeks to solve?
Guidebook makes it easy and inexpensive for event organizers to create high-quality mobile apps for their events. It allows them to distribute schedules, venue maps, transportation/parking tips, exhibitor listings, and all sorts of other information without wasting as much money and paper on printing brochures.
What is the best audience for this tool? Corporate events? Social? Other? Large? Small?
Guidebook works well for events of all sizes, but it’s especially valuable for events that have a lot going on (multiple sessions happening simultaneously, big trade show floors, sessions in several different locations).
What does your tool help event planners do better?
Guidebook’s apps help event organizers distribute their agendas to their attendees in a much more efficient, eco-friendly way. It also gives event organizers great sponsorship opportunities to sell without costing them an extra dime – there are tons of creative, effective and measurable ways to sponsor an event app.
How is your tool different from/better than the competition?
Of the 5 major providers of event apps, Guidebook is by far the least expensive. Guidebook also has created apps to more events than any other company, which means that the user experience has been honed to a science and the content management is simple for the event organizer.
What is the single coolest feature of your product?
If I had to pick one feature that is cooler than the rest, I would say that it is the ability to customize the app by dragging and dropping icons onto the screen. Because it’s so easy and intuitive to make an app, it takes very little time and no technical knowledge. It also offers ultimate flexibility of design and organization.
This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.
Liz King Caruso
Liz King Caruso is an Event Strategist, Consultant and Speaker. As CEO of Liz King Events and techsytalk, she has helped countless thought leaders grow their audience and sell their products through in-person, virtual & hybrid events. Liz is a big-picture person – passionate about tying events into an overall sales and marketing strategy and being efficient at every point of the process. Technology is her niche and she’s obsessed with helping organizations of every size leverage technology to produce more engaging and seamless event experiences.
In addition to her client work, Liz connects & educates her industry colleagues through platforms she has built – techsytalk GLOBAL, the techsytalk community & IGNITE Consulting program.
Liz has been featured as Eventex’s 50 Most Innovative Virtual Meeting Planners, Successful Meetings list of 25 Most Influential People in the Meetings Industry, Top 5 Women in Event Tech, amongst other awards.