What is the “problem” that your tool seeks to solve?
When a consumer shops at a farmer’s market, or subscribes to an at-home CSA (community supported agriculture) project, they know where their food comes. But when this same consumer dines out, they have no idea where the food on their plate has come from. Greenease is a mobile app (on iOS) that connects consumers with restaurants, cafes and grocers that buy local.
What is the best audience for this tool? Corporate events? Social? Other? Large? Small?
What does your tool help event planners do better?
The Greenease mobile app allows planners to search for restaurants near event locations that could host meal events, ancillary events, etc. Venues will differ and each should be contacted separately in regard to their capacity and space constraints.
How is your tool different from/better than the competition?
Today if you search “local” on Yelp, the site only searches consumer’s reviews so you’ll get places that have “great local beer on tap,” or are “great places to meet the locals,” but when you search “local” on Greenease you get a result of restaurants, cafes and grocers that buy from local and regional farms.
What is the single coolest feature of your product?
The single coolest feature about Greenease is that we list those farms and purveyors names that the restaurant buys from. Starting now you can learn about where your food comes from when you dine out!
Anything else we need to know?
Buying local will always, always trump organic. By supporting a small, local business more of each dollar spent is reinvested back into the local economies. If we love where we live, work, or host events what better way to show that love then by spending your dollars locally!
This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.
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