What is the “problem” that your tool seeks to solve?
Quite simply it’s increasing the effectiveness of the event, and that can mean different things at different events! We’ve built a platform with unrivalled breadth of functionality precisely because our clients’ challenges are so varied. The common theme is engagement: attendees, organizers, sponsors, speakers and exhibitors all want the greatest possible degree of interaction.
What does your tool help event planners do better?
Our solution is optimized to gather event intelligence in a single data store and then provide that in the form of easily digestible analytics that will help an event planner to understand what worked – and what didn’t! Then our dedicated account managers will sit down at a post-event review to work with an event planner to optimize next year’s event. This is why the vast majority of our clients come back to us year after year.
How is your tool different from/better than the competition?
It is the combination of the sheer breath of capability, the robust platform that this all sits on and our expert delivery services that make us different. It is our collective commitment to delivering a successful outcome for the client – however they define it – that sets us apart.
What is the single coolest feature of your product?
We’re constantly upgrading the feature-set of our platform so the answer to this question varies week to week. A fundamental difference is that we see mobile as an important part of a wider digital experience, with the desktop internet being a core part. The vast majority of our customers deliver a joined up multi-platform experience to attendees, which results in much greater uptake throughout the event cycle. Think about writing long emails on your desktop, and checking them on your mobile… understanding the different behaviours at different stages of the event cycle means we get higher engagement from attendees.
Anything else we need to know?
We have developed a custom app for our association clients. This provides all kinds of membership and stakeholder services for the association, through a single app, which also manages all their events. Almost all our Association clients use this model and get so much more value out of it than by just thinking about event apps.
And finally, GenieConnect is a global company, and all but a handful of our North American clients are managed and supported through our Chicago office, which makes us one of the only players with active support teams in America, Europe and APAC.
This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.
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