What is the “problem” that your tool seeks to solve?
EventScore was created to help event organizers, promoters, and marketers maximize online exposure and increase event attendance. Event listing websites are a great way to market an event, as they have millions of visitors per month looking for events in their area to attend, but making sure an event is listed on all of these sites is time consuming and difficult to keep track of.
What is the best audience for this tool? Corporate events? Social? Other? Large? Small?
EventScore is great for event organizers, marketers, and promoters who want to check if their event is reaching the maximum online audience of potential event attendees.
What does your tool help event planners do better?
EventScore helps event planners increase their event’s visibility online by giving them a road-map of where their event is currently promoted and where it needs to be promoted.
How is your tool different from/better than the competition?
EventScore gives you a free Promotion Report that shows where your event is found online and where it needs to be found online.
What is the single coolest feature of your product?
EventScore searches over 450+ event listing sites in under 15 seconds for free!
Anything else we need to know?
We calculate your EventScore using a proprietary formula that takes into account all of the possible listing sites relevant to your event type and location as well as presence on social media.
This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.
Liz King Caruso
Liz King Caruso is an Event Strategist, Consultant and Speaker. As CEO of Liz King Events and techsytalk, she has helped countless thought leaders grow their audience and sell their products through in-person, virtual & hybrid events. Liz is a big-picture person – passionate about tying events into an overall sales and marketing strategy and being efficient at every point of the process. Technology is her niche and she’s obsessed with helping organizations of every size leverage technology to produce more engaging and seamless event experiences.
In addition to her client work, Liz connects & educates her industry colleagues through platforms she has built – techsytalk GLOBAL, the techsytalk community & IGNITE Consulting program.
Liz has been featured as Eventex’s 50 Most Innovative Virtual Meeting Planners, Successful Meetings list of 25 Most Influential People in the Meetings Industry, Top 5 Women in Event Tech, amongst other awards.
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