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Event Tech of the Week: @DoubleDutch

Today, we're talking about DoubleDutch

Company/Tool Name: DoubleDutch
Website: doubledutch.me
Twitter: https://twitter.com/doubledutch
Facebook: https://www.facebook.com/playDoubleDutch

What is the "problem" that your tool seeks to solve?

DoubleDutch is embracing mobile and social to transform the event landscape. DoubleDutch is not just a digital event guide in the palm of your hands, its an interactive mobile experience designed to engage attendees and sponsors, giving organizers the data they need to plan better events in the future.
DoubleDutch gives attendees access to up-to-date information and enhanced networking opportunities in a fun and exciting way. The mobile event app also provides sponsors and exhibitors a more measurable way to engage with prospects and customers during the event. DoubleDutch also gives event organizers real-time insight into attendee behavior and new revenue streams with lead scanning and sponsorship opportunities built into the app.

What is the best audience for this tool? Corporate events? Social? Other? Large? Small?

We work with events of all sizes; from small, team meetings to large user conferences and massive trade shows.

What does your tool help event planners do better?

DoubleDutch helps event planners create better experiences for attendees and exhibitors. By gathering real-time insight from engagement within the event application, DoubleDutch is an event planners finger on the pulse of their event. Planners can now engage with attendees and exhibitors in a new and natural way before, during, and after the event.

How is your tool different from/better than the competition?

DoubleDutch is the only mobile event app vendor that has integrated well-known social gestures into mobile event technology.  Within the DoubleDutch Events app are activities similar to “likes” on Facebook , “check-ins” on Foursquare, and “followers” on Twitter. This results in sky-high engagement and a central hub for all social activity, unlike any competitor.

By creating a truly dynamic social feed that keeps attendees engaged and coming back to the app for more, event organizers are able to gather large amounts of data. DoubleDutch is the only vendor that can surface leads to organizers and exhibitors based on this attendee behavior data. The social features are good crowd pleasers, and also produce actionable insights and demonstrate ROI.

 

What is the single coolest feature of your product?

The activity feed is the real source of magic in our event app. Attendees can check-in to sessions and exhibitors, comment, like and share photos in a simple and intuitive way. DoubleDutch events creates an interest-based social network around your brand. Best of all, all of these actions are measurable,  whichs helps event organizers plan smarter events in the future!

Anything else we need to know?

Hundreds of clients, including Cisco, Dell, 3M, Nationwide, Masco, and Wells Fargo, are using DoubleDutch to power their events across the globe. Over 200,000 users have used the advanced DoubleDutch technology platform to transform their event experience.

This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it's using event software to track every detail from start to finish or mobile apps that deliver content to attendees' fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.

 

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