Yesterday, we launched techsytalk.com – a new haven for event planners to discuss issues on events planning, event technology, social media, business and more. For years, we have had a blog on LizKingEvents.com and have slowly grown our readership, but we knew that we wanted a bigger platform. Launching a website was much entailed than I thought it would be and definitely an interesting experience. After having just gone through this process, I thought it would be helpful to share some of the takeaways that I learned about launching a website. I know that many event businesses are focused on branding themselves and perhaps these tips will be helpful if you choose to undergo a website redesign in your brand’s future.
I knew that I wanted to redesign the Liz King Events blog for some time now, but I did not have the concept fully laid out in my mind. I wasn’t sure what the new site would be called and I did not have a clear picture of the resources we would offer or how it would make sense for our brand as a whole. I kept bringing the idea up in team meetings and with colleagues and tried to collect as much feedback as I could, but it wasn’t until the right moment when inspiration finally struck. You have to know very clearly what you want to achieve with your website before you can begin the process. If you aren’t there yet, don’t worry. But don’t rush it either. Give yourself the time to think out your plan fully and to lay out all of the features you would like to have once your site is up and running.
Brands that are engaging their audience these days have a huge focus on fresh content. Whether you have a blog, portfolio or other way of sharing information, it’s critical that your brand puts out relevant information. Make sure that you have a content plan in place prior to creating your site so that you can figure out how to integrate it well and use it to market the site overall.
This is something that we didn’t do nearly enough of, but thankfully didn’t run into any huge issues (yet!). Invite your friends and family to help you test the site. Everything from user interface to speed to content navigation. If you can launch your site in beta at least a month before you go public, you’ll catch a lot of issues. The more tweaks you can make before you go live, the better.
As your building your site, make sure you stick to the goals and vision of your brand. For example, we just recently launched ads. It was something that I never wanted to do, but I knew that there were people who would benefit from it and certainly we could use an extra stream of revenue. However, rather than just putting a bunch of logos on the site, we took some time and thought about what we wanted the ads to accomplish and we worked with brands to provide value for our readers. Rather than seeing just a logo, you will see links to free resources like white papers, e-books, and more. It was very important to us that we considered our goals and kept in line with what we felt was the best for our audience. It’s easy to get lost in the money, but it’s more important to stay true to your values.
Liz King Caruso
Liz King Caruso is an Event Strategist, Consultant and Speaker. As CEO of Liz King Events and techsytalk, she has helped countless thought leaders grow their audience and sell their products through in-person, virtual & hybrid events. Liz is a big-picture person – passionate about tying events into an overall sales and marketing strategy and being efficient at every point of the process. Technology is her niche and she’s obsessed with helping organizations of every size leverage technology to produce more engaging and seamless event experiences.
In addition to her client work, Liz connects & educates her industry colleagues through platforms she has built – techsytalk GLOBAL, the techsytalk community & IGNITE Consulting program.
Liz has been featured as Eventex’s 50 Most Innovative Virtual Meeting Planners, Successful Meetings list of 25 Most Influential People in the Meetings Industry, Top 5 Women in Event Tech, amongst other awards.
RT @lizkingevents: Event Planners Guide to: Launching a New Website http://t.co/tzDfZcRX7p