To Offer Comprehensive Mobile Apps and Marketing Data Analytics for Business Events
NORWALK, Conn., July 13th, 2015 – etouches, a top provider of cloud event management software solutions, today announced the acquisition of TapCrowd, a leader in creating event mobile applications and marketing data for businesses and associations globally. The purchase of TapCrowd will boost etouches ability to offer its customers a leading-edge solution in enhancing attendee engagement and networking at events, improved productivity for event planners and sponsors, and help them generate and manage event data analytics and ROI across events.
Founded in 2010 by Brecht Fourneau and Miquel Vermeulen, TapCrowd gives a core focus to event applications and streamlines the publication of the apps on all leading marketplaces, including iOS, Android, Windows Phone, as well as cross browser HTML5 hybrid apps. The company offers a comprehensive, but easy to use platform that allows event professionals to fully control the app creation process from A to Z.
More importantly, TapCrowd, ahead of its peers, has led the transition of a more data-centric approach to mobile apps, answering to a growing market need by delivering marketing mobile automation and event data analytics. Headquartered in Ghent, Belgium, the company has customers across Europe, North America, South America and the Middle East. Some of their customers include Carrefour, Kia, Marketo, NOKIA, and SAP.
“Our customers expressed a growing demand for integrated solutions that can innovate and deliver for their events,” said Oni Chukwu, CEO of etouches. “The acquisition of TapCrowd adds a very important nugget in our drive, to provide the most innovative and comprehensive solution available in the market to our customers. I am personally delighted that this acquisition also brings with it a tight-knit, innovative and tech savvy team of 16 technologists, with strong domain knowledge, to join us to further extend our burgeoning leadership in the event technology space.”
“We are very proud of etouches’ stellar reputation and market momentum, and are excited to join this strong team to bring our innovative technology to the global market,” Said Niko Nelissen, CEO of TapCrowd. “Our deep integration with etouches enterprise event management platform will offer clients a seamless experience, combining a state-of-the-art event mobile experience with unprecedented marketing, social and data opportunities to promote and monetize their events.”
As part of the acquisition, the entire TapCrowd team, including its two co-founders, will join etouches. In addition, Niko Nelissen will join the etouches’ executive team as Vice President of Mobile, Engagement & Data to spearhead etouches’ innovative efforts in developing the most comprehensive solution set for attendee experience, social engagement and marketing data for events.
etouches is a leader in cloud event management software. Founded in 2008, the event management technology company has more than 1000 customers in 35 countries. Covering every major function in the event planning lifecycle, the multi-lingual and multi-currency software has 15 modules for registration, budgeting, surveying, mobile app and more. Headquartered in the United States, the company has three wholly-owned subsidiaries, with offices in the United Kingdom, Belgium, Australia and the United Arab Emirates. Learn more about etouches at www.etouches.com.
The company, headquartered in Ghent, Belgium, was founded in 2010 by tech savvy entrepreneurs who felt a market need in providing robust native event applications. TapCrowd productized from inception a large scope of functionalities serving the networking, logistic, social and more importantly the marketing and ROI aspects of the events. The company also offers event onsite tech services and professional services. TapCrowd is now an etouches company. Learn more about TapCrowd at www.tapcrowd.com.
Vice President Global Marketing
Direct: +1 203 403 9004
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