Eventuosity – New Ben Franklin TechVentures Resident Company
February 8, 2016
Many event planners still utilize time-consuming and potentially error-prone manual processes to plan and manage their programs. This takes their focus away from executing the strategic aspects of their events that support key organizational objectives such as sales lead generation, brand promotion, education, and advocacy. This misdirected focus results in a sub-optimal brand presentation and renders events among the least-controlled areas of corporate spending.
Eventuosity is a cloud-based, scalable software application for the planning and management of events. Eventuosity has located in Ben Franklin TechVentures®, an award-winning business incubator/post-incubator facility on Lehigh University’s campus in Bethlehem, PA. Ben Franklin TechVentures is owned and managed by the Ben Franklin Technology Partners of Northeastern Pennsylvania.
Events are an important marketing, education, revenue-generation, and advocacy tool for many organizations. Eventuosity supports event professionals involved with trade shows, conferences, meetings, and any activity that involves the coordination of people, resources, and tasks. Eventuosity is the first application to bridge the event technology gap between registration and post-event analysis in a single tool. The software addresses planning from registration to post-event reporting and return-on-investment analysis. Because it is cloud-based, it is accessible on multiple devices.
The events industry is undergoing unprecedented growth; it has been named a top-ten growth profession between 2010 and 2020 (http://247wallst.com/special-report/2015/09/03/americas-fastest-growing-jobs-3/). But shorter planning cycles, cuts in corporate spending, and greater demand for analytics require a more sophisticated approach to event planning. Eventuosity directly addresses this need. The company has already raised some investment funds.
Ben Franklin TechVentures brings together entrepreneurs, Ben Franklin staff, and Lehigh faculty and students to accelerate the growth of the region’s technology economy. The Ben Franklin team supports TechVentures resident companies with management guidance, business planning, strategic planning, and marketing counsel; connections to angel investors and venture capitalists; and assistance in preparing and improving funding presentations. Ben Franklin shares its new Innovation Institute meeting, learning, and conference facilities space with resident companies, local corporate partners, and programs. Ben Franklin TechVentures provides an entrepreneurial culture that fuels innovation, hastens the success of early-stage technology firms, and supports high-value job creation.
About the Ben Franklin Technology Partners of Northeastern Pennsylvania
The Ben Franklin Technology Partners of Northeastern Pennsylvania, an initiative of the Pennsylvania Department of Community and Economic Development and funded by the Ben Franklin Technology Development Authority, creates and retains highly paid, sustainable jobs by linking companies with experts, universities, funding, and other resources to help them prosper through innovation. BFTP/NEP’s strategy encompasses three key areas:
- developing early-stage technology-oriented companies,
- helping established manufacturers creatively apply new technology and business practices to achieve industry leadership, and
- promoting an innovative community-wide infrastructure that fosters a favorable business environment for high-growth companies.
Since beginning operation, BFTP/NEP has helped to create 16,600 new jobs for Pennsylvania workers and to retain 22,958 existing jobs, to start 470 new companies, and to develop 1,356 new products and processes. BFTP/NEP clients have generated $1.357 billion in follow-on funding. The Pennsylvania Ben Franklin Technology Partners network has returned $3.60 to the state treasury for every $1.00 invested in the program.
BFTP/NEP owns, manages, and is headquartered in Ben Franklin TechVentures®, an award-winning business incubator/post-incubator facility on Lehigh University’s campus in Bethlehem, PA. BFTP/NEP also manages the Bloomsburg Regional Technology Center in Bloomsburg.
Laura S. Eppler
Director of Marketing
Ben Franklin Technology Partners of Northeastern Pennsylvania
Founder & CEO
CONVENE AND THE HUB DEEPEN REACH AS A SINGULAR NETWORK SERVING NEW YORK, PHILLY AND DC
New York, NY – February 3, 2016 – Convene (www.convene.com), the nation’s fastest-growing developer of meeting and event venues, has expanded to its third U.S. market as a result of a
strategic acquisition of The Hub in Philadelphia, a long-standing market leader with more than 71,000 square feet of full-service meeting space. The consolidated network now offers
companies and meeting planners a trusted, singular solution for meetings and conferences in Manhattan, Philadelphia, and Metro Washington D.C.
“Convene and The Hub have maintained respect and a long-standing friendship for one another as fellow market leaders operating in sister cities,” said Convene Co-founder and CEO, Ryan Simonetti. “Throughout the years, we have openly supported one another’s success by regularly exchanging best practices and trusted client introductions. We are looking forward to combining forces to better serve our clients in more places and in more ways.”
“We’re simply ecstatic to hand off our Center City facilities to another world-class organization,” said The Hub’s Co-founders, Bill Decker and John New. “The Philadelphia region has been a fantastic place for us to build a first-of-its-kind, innovative concept in the shared-space market.”
Both companies are known in their respective markets for a seamless approach to meeting and event space with all-inclusive services such as gourmet catering and high-tech audiovisual. The combination of Convene and The Hub will make it easy for organizations looking to source and plan meetings across the Northeast.
“In the past, meeting planners have had to coordinate an overwhelming number of variables in order to produce a successful meeting,” said Convene Co-founder, Christopher Kelly. “We’re
building a trusted, single-source solution across a growing number of markets to facilitate collaborative working environments for everyone from Fortune 500 companies to early-stage
Covene acquired three of The Hub’s four distinct Philadelphia locations to offer meeting goers a unique urban-centered experience. At 15,000 square feet, The Hub City View at South 17th Street features cityscapes with glimpses of artwork by American Pop masters Alexander Calder, Roy Lichtenstein, and Andy Warhol as well as timeless surroundings like Rittenhouse Square, Independence Hall, and the Liberty Bell. The Cira Centre at 30th Street Station offers 15,000 square feet of sleek LEED-certified spaces. A half-mile from 30th Street Station, Commerce Square, designed by the legendary architecture firm I.M. Pei, presents more than 41,000 square feet to accommodate 540 guests.
Moving forward, Convene aims to expand in top markets, including— Boston, Chicago and Washington, D.C.
Convene (www.convene.com) is the nation’s fastest growing network of meeting, event, and conference venues that combine technology, culinary, production, and human-centered design into a transformative user experience. In partnership with commercial landlords, the company leverages its workplace hospitality platform to provide on-demand amenity solutions, which enhance the service experience for building tenants. Founded in 2009 and headquartered in New York City, Convene was named by Forbes as one of America’s 100 Most Promising Companies in 2014 and by Inc. as one of America’s fastest growing companies.
About The Hub
Conveniently located in Philadelphia, The Hub (www.thehub.com) features revolutionary centers and venues for productive meetings. Each of its four flexible workspace facilities anticipates the user’s needs with top-tier audiovisual solutions, on-site catering, and environmentally thoughtful standards.
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Pink Graffiti PR
Welcome to techsytalk’s unscripted – where for 29 mins, we take you behind the scenes of the events industry for candid conversations with Event Hustlers. We air on video biweekly using the blab platform to interview events industry players and find out about the people behind the hustle. We’ll also share industry trends and things we think you should care about as an event professional. Logon and keep us company by clicking the images below! Or, join us itunes Podcasts or Stitchr to catch the shows after they’ve happened live!
Monday, February 8, 2016 at 3:00pm ET
AMA with @lizkingevents and @edwaffles
Join @lizkingevents and @edwaffles for an ask-us-anything style show to kick off the series!
Liz is an event planning superhero by day, and closeted tech geek and introvert by night. Distraught by the thought of everyday civilians being conquered by spreadsheets, she resolved to re-channel her organizational and tech savvy superpowers and launched Liz King Events while still running events full time for Columbia University. Liz voraciously shared content on event best practices via social media and quickly became a thought leader/influencer amongst her peers. Her hopes of being an incognito event superhero went down the drain as her cover was blown once she started making cameos on lits like ‘Successful Meetings list of 25 Most Influential People in the Meetings Industry” for two years in a row and ‘Connect Magazine’s list of 40 Under 40 Up-and-Coming Event Planners in 2011″. Liz now comfortably wears her cape and employs her superpowers to helps entrepreneurs/brands like Claudia Chan and Ramit Sethi plan smart, tech-savvy events to better engage their attendees.
DoubleDutch Delivers Strong Growth in 2015
SAN FRANCISCO, CA – January 27, 2016 – DoubleDutch, the global leading provider of mobile event apps, announces over 80 percent growth in annual recurring revenue (ARR) and over 100 percent growth in events apps deployed in 2015 compared to the previous year. Additionally, DoubleDutch saw record year-over-year growth in Asia and Europe.
“As one of the top marketing channels for ROI, events are going to play an even more strategic role in deepening relationships with customers and accelerating sales velocity. Our growth is a result of marketers’ increased focus on ways to deliver engaging and personalized experiences for attendees and exhibitors,” said Lawrence Coburn, CEO of DoubleDutch. “We expect this growth to continue as we take on the $565 billion events industry in 2016.”
Customers saw substantial increase in its mobile app adoption and engagement in DoubleDutch-powered events in 2015, including:
- 130 percent increase in total users
- 109 percent increase in total sessions
- 129 percent increase in total comments
- 147 percent increase in total likes
- Close to 3 billion total data points processed
DoubleDutch’s roster of global customers includes a range of enterprise and corporate clients, associations, educational institutions and non-profit organizations such as SAP, Rite Aid, Estee Lauder, UFC Gyms, Marketo, Optimizely, Georgetown University, and American Banker’s Association. Organizations use DoubleDutch to support a broad spectrum of events, including user and partner conferences, roadshows, sales kickoffs, incentive travel, executive offsites, networking events and tradeshows.
“It’s the biggest thing to happen to events in the last hundred years,” said Jason Ray, chief technology officer at the Urban Land Institute, which throws roughly a thousand events annually. “DoubleDutch is just beginning to unlock value that’s been elusive. We’ll see the point where at any type of gathering, people are going to expect an app.”
The record success of DoubleDutch in 2015 follows several important milestones the company achieved throughout the year including:
- A $45 million round of growth financing led by KKR, with participation from existing investors Bessemer Venture Partners, Index Ventures and others.
- Freeman partnership: The partnership with Freeman, the world’s largest brand experience company, will connect DoubleDutch’s solutions with Freeman’s customer needs. Freeman customers will receive preferred access to DoubleDutch’s mobile event technology platform as well as access to an exclusive integration between Freeman’s online exhibitor interface and the newly launched DoubleDutch for Exhibitors product.
- DoubleDutch for Exhibitors: The industry’s first comprehensive solution for exhibitors that enables them to better target leads with promotional offers, streamline and simplify the lead retrieval process, gain more visibility into lead history and analytics, and maximize event ROI.
- Announcement of Q1 2016 release of new Direct Messaging and Channels capabilities that enhance collaboration among event attendees and extend the lifespan of events.
- The appointment of two executives: Brad Roberts, Chief Financial Officer andEmily He, Chief Marketing Officer.
- Various award wins including being named a 2015 winner of theSan Francisco Bay Area’s Best and Brightest Companies to Work For, Best Event Mobile App by the Eventex Awards 2015, and ranking 73 on Deloitte’s Technology Fast 500™.
DoubleDutch provides mobile applications and performance analytics for events, conferences, and trade shows for more than 1,500 customers including SAP, UBM, and Urban Land Institute. Founded in 2011, DoubleDutch was recently named to Deloitte’s 500 fastest growing companies in North America, Inc. 5000’s fastest growing private companies, AlwaysOn’s Global 250 best-of-breed private companies in SaaS and Enterprise, and Forbes’ list of 10 hot companies to work for in San Francisco. DoubleDutch is based in the Mission District of San Francisco with regional offices in Amsterdam, London, and Hong Kong.
The event geniuses at Genioso Event Magazine recently asked some of the top influencers in the industry – including yours truly! – about the future of event technology in the event industry. What will have the greatest impact on the event business in the next few years? Whether it’s visual or wearable, data driven or cooperating with “human2human” interaction, event technology will change, or even disrupt, the way events are organized and conducted today.
Check out what I, and others had to say!
COLLINSON MEDIA & EVENTS HAS A NEW NAME IN 2016
ATLANTA, January 12, 2016—Collinson Media & Events, an innovator and leader in the meetings, hospitality and travel industry, will begin operating under a new name, Connect. Effective immediately, the new name will be implemented across the company’s products and services throughout the calendar year 2016. The change more accurately represents the scope of the company’s mission, which is to connect people, places and ideas. The company’s ownership and staff have not changed.
In alignment with this growth and name change, Connect has introduced a new logo and website,connectmeetings.com. The new site prominently features the company’s focus on creating business solutions for clients, connecting them to people who matter through quality publications, digital programs, custom solutions and reverse trade show events.
“We are very excited about the introduction of our new company name. We believe the name Connect allows us to better represent our business, our staff and our mission as we continue to grow and expand within this always evolving industry,” says President Chris Collinson.
Over the next few months, Connect’s publications will reveal a new look and an enhanced reader experience. Connect will become Connect Association; Collaborate will be renamed Connect Corporate; Rejuvenate will shift to Connect Faith; and Connect Sports will remain Connect Sports. The magazines will continue to deliver inspirational and informative content about travel, destinations and planning experiences while introducing even more compelling imagery, authentic stories and authoritative advice from industry experts.
“Our magazines and websites aren’t merely competing with other B2B industry publications for a meeting professional’s attention, we’re also competing with lifestyle magazines they subscribe to, Facebook posts, popular TV shows, what’s in their Twitter feeds, their kids pulling at their pant leg and everything else out there that could steal their focus,” says Editor-in-Chief Stephanie Davis Smith. “With that knowledge, we’ve created powerful covers, strong visuals, must-read stories and must-visit sites, and we’re going deeper and more creative with our content in 2016 to make sure we capture and keep an event professional’s attention above all else.”
For more information about the name change or to learn more about Connect, please visit connectmeetings.com.
Connect is a leader in the meetings, travel and tourism industry. Specializing in destination marketing, the company produces digital programs, online and mobile solutions, meetings business and travel magazines, trade shows and consumer events, travel guides for newspapers and leisure magazines, and destination information, which is distributed through broadcast and custom programs. More information about the company’s brands and services is available atconnectmeetings.com.
Media contact: Director of Marketing Mindy Hylton, email@example.com
Great news from our friends at Noodle Live Labs!
“We are offering exhibitors the chance to bin those clunky barcode scanners and embrace our nifty handheld tablets to instantly capture rich visitor data in seconds with options to share documents and even add notes and priority tags to those valuable captured leads.
We recently implemented our new lead capture system at Career Zoo – a 4000 strong delegate career fair in Dublin. With over 100 lead capture devices in use over the day our system helped exhibitors and sponsors collect a total of over 16,000 leads with some exhibitors collecting up to 500 CV’s.
Not only did these lead capture devices add value for the exhibitors but also for the organizers who were able to a use the new tech to create a monetization opportunity by offering them as an upgrade package to the exhibitors.”
Read here for the full press release!
Yet people line up and pay massive fees to attend a TED conference. Why? Because of the people, they meet in the ‘white space’! – Gerrit Heijkoop, Online host and Social Media Expert
“The future of events, conferences and trade shows is a bright one – although they will be pretty different from how we perceive events mostly today. Conferences are less and less about providing information. Know-how is a commodity these days. Events can deliver perspectives, networking, bouncing ideas around. They are here to make sense of the endless flow of information that we are exposed to. ”- Michael Heipel, Owner Michael Heipel Concept & Consulting