Behind the Hustle: Kristen Tomlan (@cookieDOnyc)

Kristen Tomlan is a designer and dessert-lover turned pastry chef and entrepreneur when she founded her one-of-a-kind confectionary specializing in the most DŌlicious sweet treat of all: cookie dough. After working in corporate branding for 5 years, Kristen, a Midwest native, left her job and founded DŌ, Cookie Dough Confections in early 2015. DŌ allows you to eat cookie dough exactly how you crave it, with safe-to-eat cookie dough creations that are edible, bakeable and customizable. Based in Manhattan, the concept quickly gained followers, fans and cookie dough lovers-alike, being called the “next big thing in desserts” by Glamour Magazine, and being featured in Business Insider, Refinery 29, Gothamist and more.

“hi, my name is…”

The world knows me as: Kristen Tomlan

I’ve also been known to respond to the names: Kris, Page (Maiden name), Cookie Dough girl, DŌ lady

I am wicked good at: Instagramming DŌlicious looking treats with pun-y captions

Least favorite house chore: Changing lightbulbs – I have 12′ ceilings, so they are nearly impossible to reach.

My go-to guilty pleasure food is: Cookie Dough! OR Frozen gummy bears OR Nutella by the spoonful

Favorite App: Instagram or Spotify

Favorite quote: What doesn’t kill you makes you stronger.” OR “Stressed spelled backwards is Desserts!”

“The Hustle”

Job Title: Founder & CEO

Professional Superpower: Executing a vision that I create in my head.

My primary role in the events industry is: Providing one-of-a-kind, sweet, cookie dough treats to New York and beyond!

Years in the events industry: 1

To me, being an event hustler means: Getting it done – perfectly and professionally – beyond expectations.

The top 2 most surprising things I’ve learned about the events industry since starting are: There are some crazy event themes that people come up with! Everyone who works in the industry is SUPER nice and helpful.

I got my start in the events industry when: I founded my edible cookie dough company and started to provide desserts, favors, and treats for everyone to enjoy!

The top 2 pieces of advice I’d give to an aspiring planner are: Pay attention to every detail and if you don’t know, just ask.

 My biggest event industry pet peeve is: Expecting things for free!

“No such thing as TMI”

One thing that would really surprise people to learn about me is: I survived a very rare and near-deadly condition named SJS/TENS that put me in the ICU for 21 days (and I was released less than 4 weeks before my wedding and 6 months before I launched my business).

You can only keep 2 albums in your entire music collection -those albums would be: Anything Celine Dion and Beyonce.

10yr old me thought I’d grow up to be: A paramedic, I think?

Text or phone call: Text

Android or iphone: iPhone without a question

Toilet paper roll – Over or under: Over!!

Connect with Kristen:

Website: cookieDOnyc.com

Instagram/Twitter/Facebook/Pinterest: @cookieDOnyc

email: Kristen@cookieDOnyc.com