Behind the Hustle: Jessica LaRotta (@jessicalarotta)

Jessica La-Rotta is a young female entrepreneur, philanthropist, blogger, motivator, connector, and lover of life. Due to her ability to put together some of the most entertaining and unique events, she has made great strides to becoming an elite and sought after event planner in NYC. Within five years of working in the event planning industry, she has developed and worked with major clients from top multimedia and public relation companies, as well as many major celebrities within music and fashion. She has appeared as an expert on the Sundance Channel show- All on the Line with Joe Zee and has also won Sterling Vineyards challenge for an event planner/host competition. Currently she’s in the works of starting a lifestyle blog for the foodie and pet lover she is at heart. She also is a board member of The Event Planners Association for the New York City Chapter that provides support and development for business professionals looking to connect and grow their independent businesses.

The world knows me as: Jessica La-Rotta

I have also been known to respond to the name:  “Jess”, ” J”, ” La-Rotta”, or “Jessica Diana La-Rotta” when my mom or grandma yell at me.

My professional superpower is: Super senses, Teleportation, Resourcefulness and Telekinesis.

 The #1 thing people can hire me to do is:  Event Planning efficiency

 I’m most passionate about:  Dancing, eating cheese, my pitbulls, and my clients.

The technology that I wouldn’t want to live without is:  My Cellphone.

The app I use most obsessively is:  Instagram

The most innovative use of event tech I’ve ever seen is:  Charity Water using tech friendly wrist bands were guests can donate right from their wristband

My go-to guilty pleasure food is:  Baked Mac n Cheese

The thing that always gets me to laugh without fail is:  When I fall or trip

One thing that would really surprise people to learn about me is:  I graduated with a BA in Criminology and got my Series 6 & 63

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