Behind the Hustle: Sara Moll (@VinSocialNYC)

Along the winding wine-fueled journey from Creative Director to Wine Professional to Entrepreneur, I discovered a need to redefine the way we experience wine. I found many wine tastings to be a bit stuffy, overly technical, and (dare I say) boring. I created VIN SOCIAL to voraciously explore the world of wine though my creative lens and spotlight wines and winemakers that excite and inspire me - handcrafted, sustainably-produced wines with a story – a sense of place – a heartbeat.

We design innovative, multi-sensory experiences for the curious and the open-minded - gatherings that spark conversation and leave an impression.

We believe wine is a journey. We simply create opportunities for exploration and discovery. I invite you to travel through the glass with us.

-Sara Moll

Wine Credentials:
Certified Sommelier – Court of Master Sommeliers
Certified Specialist of Wine – Society of Wine Educators

"hi, my name is..."

The world knows me as: Sara Moll

I've also been known to respond to the names: Sar-Bear, Curly

I am wicked good at: Making the complex (and often intimidating) subject of wine accessible and friendly. I can also rock it in the kitchen and my Champagne sabering skills are pretty on point.

Least favorite house chore: toilets...enough said

My go-to guilty pleasure food is: A Shake Shack burger and a bottle of Beaujolais - best pairing ever! Try it!

Favorite App: Right now? Toss up between Yelp and OpenTable - dining in NYC is my favorite sport.

Favorite quote: "Wine makes daily living easier, less hurried, with fewer tensions and more tolerance." Amen, Ben Franklin.

"The Hustle"

Job Title: Founder & Wine Experience Curator

Professional Superpower: Collaboration.

My primary role in the events industry is: Designing and executing wine-focused events and experiences for corporate and private clients in NYC and beyond..

Years in the events industry: 3

To me, being an event hustler means: Pushing myself to continually up my game with creativity and innovation to provide my clients with unique, memorable and engaging experiences every time. I also firmly believe that word of mouth is the most powerful form of marketing there is, so be the type of person other people enjoy working with - kind, generous, reliable, and always cool under pressure..

The top 2 most surprising things I've learned about the events industry since starting are: 1. Events are freaking exhausting. I now always try to plan a light work day post-event so I can re-charge. 2. You have to be just a tiny bit crazy to work in the events business.

How did you get your start in the events industry? I guess I technically gave myself my first job in the events business with the creation of Vin Social, so it's been a lot of figuring it out as I go, asking for a lot of advice and help, and simply striving to design events that I would want to attend myself.

My biggest event industry pet peeve is: Rude people. Just. Be. Nice - it goes a long way.

"No such thing as TMI"

One thing that would really surprise people to learn about me is: When I started college my major was Musical Theatre, when I left it was Fashion Design.

You can only keep 2 albums in your entire music collection -those albums would be: Janet Jackson Rhythm Nation and Mariah Carey Music Box - both take me right back to my childhood spent mostly in dance class.

10yr old me thought I'd grow up to be: On Broadway

Text or phone call? TEXT. It's so much more efficient.

Android or iPhone?  iPhone - I live in a Mac universe

Toilet paper roll - Over or under? under a legit option?

Connect with Sara:


Telephone: 917-602-2414




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