An event app is only a good idea if your attendees are going to use it; after all your investment needs to return value for you and your stakeholders. Getting greater uptake in your solutions can create more value across your event with five demonstrable benefits.
Your event app is an additional platform to create sponsorship revenues, but you have to guarantee to your sponsors that it will be worthwhile for them to part with their budget – and prove that you have done so by bringing them the right results.
A high number of attendees using the app results in greater impressions and more views of your sponsors’ adverts: by offering them more for their money, you generate higher-paying sponsors.
2. Returning Attendees
Giving your attendees an online portal to plan their agenda, send messages and setup meetings with fellow attendees allows them to have a clear view of what they will achieve at the event. Supplying a mobile app helps them use their saved information on-the-go, write notes and find their way around.
This all results in the most effective use of time for each attendee: with better returns on their attendance, they will be more likely to come back next year.
3. Drive Desired Behaviors
With a well-used event app comes the opportunity to drive behaviors in your attendees using gamification. For example, if a goal for your event is to drive communications and networking between your attendees, then incentivize them to send messages and set up meetings. Use a leaderboard in the event app to track the competition and cover it on Social Media throughout the event to maximize participation.
4. More Insight
The greater the usage, the more comprehensive and valuable is the insight you can achieve. You can analyze the types of people at your event, their interests, what’s popular and what isn’t. This comes into its own when planning your next event.
5. Personalized Experience
Along with enhanced insight comes the added value of building a profile of each and every one of your attendees. The more use they make of the event app, the more they show you their interests. You can use this personal information for your email marketing and push messages, to serve them up the most relevant and interesting collateral about your event.
All of these benefits can only be realized if your attendees are using your event solutions. By planning and implementing a marketing and launch plan for your technology, you can increase engagement and uptake from your attendees.
Get the latest Best Practice around Marketing your Event App and Web Portal here.
If you’ve invested in an event app, the quickest way to demonstrate a return on that investment is to use it to drive sponsorship revenues. Here are five arguments you can make to sponsors.
1. It’s extremely popular with attendees
The more complex the agenda, the more people use an event app: at Expos, around 30-50% of people will download the app: at conferences, app uptake is between 60-80%. At corporate events, where delegates may be instructed to download the app, usage is typically 90-100%.
2. A list attendees are most likely to be using it
The attendees whose attention exhibitors are most anxious to attract are the ones using the app.
- Planners who want to maximize the value they get from an event;
- Social attendees who tend to be natural networkers and are invariably agents of influence;
- Event regulars for whom events figure prominently in the buying decision process; and
- Serious buyers who have money to spend and an urgent requirement to meet.
Clearly, sponsors need to use the app to get their brand and message in front of these people.
3. The app is what delegates use to help them decide what to do
Delegates use the app at breakfast or on their way to the venue; during sessions or breaks; or when navigating through the venue. Sponsors should take advantage of the app’s ability to deliver access to these delegates when they are actively planning their next move.
4. It’s most frequently used to access exhibitor information
Users access the app, on average, between 10 and 15 times per day! And more than two thirds of enquiries concern exhibitor information. An app banner makes it easy for delegates to find sponsors.
5. It’s at the heart of an attendees engagement with an event
Delegates use exhibitor and session info for research and the customized agenda to plan their time. They use interactive floor plans for information and directions; and scheduling capabilities to set up the meetings. The app should be the centerpiece of sponsors’ engagement with attendees.
In conclusion, app banner space is real estate every bit as valuable as physical space on the exhibition floor and is a huge opportunity for sponsors to: create multiple touch-points with the most important attendees; engage with them when they are most likely to be planning their next appointments and; increase the value of their participation at the event.
To find out more about how an event app can drive sponsorship revenues, sign up for our webinar.
Any corporate event will have considerable impact on the host’s brand, yet, event organizers often select their app vendor without reference to the larger considerations that will determine the success of the outcome. Asking yourself these five questions will help to ensure that you make the right app vendor decisions.
1. Is there sufficient breadth of functionality?
Are you able to configure the look and feel of your app to conform to your brand guidelines? Are you able to enhance engagement through pre and post-event surveys and live polling?
2. Is your vendor appropriately resourced to offer the support you need?
A robust Implementation Methodology will minimize problems. If anything does go wrong, a dedicated Account Manager will quickly understand and respond to issues while local support is essential for rapid problem resolution.
3. Are appropriate security measures built into the solution?
If the content at your event is confidential, ensure your systems are inaccessible to prying eyes in a manner that is compliant with your existing information security policies. It might also be helpful to segment materials based on e.g. seniority in the organization to restrict access to more sensitive information.
4. Are analytics and post-event evaluation part of the package?
You’ll want to know what worked best – which sessions were the most highly attended, which speakers the most highly rated, and which topics generated the most engagement. An experienced Account Manager can sit down with you after the event to evaluate its success and share best practice.
5. Are multi-device and multi-platform capabilities built into the solution?
Event attendees will be bringing tablets and smartphones which might be running Windows, Apple’s iOS or Android. You’ll want to be sure you can support all of these devices and platforms – or you’ll have some very unhappy attendees!
The app is a critical part of the attendee experience and, if you bear the above in mind, you will make an informed choice of app vendor providing you – and your attendees – with a rich and rewarding experience. Choosing an app vendor can be a long and time-consuming process and asking yourself these six questions will ensure that it is not an experience you will have to go through again anytime soon.