You’ve probably downloaded something using the torrent technology at least once in your life. Maybe you’ve downloaded a certain game you bought or a TV show, it was probably through a torrent client of some kind but you weren’t aware of it. Torrenting is so popular that some major tech companies use it for their internal operations. They use torrents to distribute patches, updates and fixes. But is this widespread technology safe? You want to learn how it actually works and how you can play with it safely?
What it really is
Torrenting is, simply put, a file sharing technology. Users, peers in this case, connect and share the files online. When you are using torrents you don’t download files from a single website or source. Files circulate around the peers who seed them. For example, you want to build a car. You get some pieces but your neighbors have the rest. Your neighbors also want to build their own cars and they might need the pieces you have. You guys will visit each other and take what you need until all of you have your complete products. Of course, torrenting means that you download stuff from one direct source but you also download chunks from other users of the same torrent. That enables a smooth transfer that’s hard to trace. But, your IP address may be visible if you’re not using a VPN. Each peer is a mini-server which reduces the stress on the network.
Terms you need to know about
In order to understand torrenting you have to posses some knowledge about the most important terms you’ll come across while visiting torrent sites and using this technology in general. As we’ve mentioned, peers are the users who are involved in the sharing process through torrent P2P network. You are a peer as long as you keep sharing files on the given network.
Seeders are users who are downloading but also uploading the file for other users to download. When you download something through torrent, you download certain amounts of data but you also upload a bit. That upload means that other users will get the chunk they need when you upload it.
Indexers are websites that work as search engines for the files and content that can be downloaded through torrents. Some people may refer to these as the torrent sites. And the best torrent sites that were really popular (especially in the world of pirates) were Piratebay, Torrentz and Zamunda (Bulgaria).
BitTorrent Client is an app that allows you to download torrent files. The most popular client is BitTorrent along with ‘uTorrent’. These apps or e.g. programs enable the process of combining the fragments from many seeds, assembling them and managing the whole download.
Trackers are servers that connect the peers. They are the ones who direct the packets from you to another peer, they help you find a peer on the network of a certain download.
How to use it?
It’s quite simple, first of all, you have to download a torrent client then find the torrent file you want and add it to the client. The downloading starts at that moment. However, the whole process isn’t that simple. Torrenting is awesome but there are some dangers that come with it. First of all, people who aren’t using torrents legally risk being incarcerated. It depends from one country to another but almost all ‘first world’ countries have strict copyright laws that could land you behind bars for 10 or more years if you download all the latest Hollywood movies and copyrighted music. You can also fall victim to online criminals, hackers, since your IP address could be visible while torrenting. And, last but not least, some hackers plant a virus into a seed and wait for you to start downloading. That way you download a virus without even knowing it.
The safe way of using it
You’ve probably heard of VPNs. A Virtual Private Network is a network that hides your identity and activity online. Many pirates use VPNs to safely download stuff they aren’t allowed to download through torrent or in any other way. For example, there is this software called ‘Tunnel Bear’. Tunnel Bear offers VPN services to its users. When you turn it off, the app changes your IP address from the real one to a phantom one in Romania, for example. This way you’re masking your real IP address so that you can’t get tracked or identified.
Torrenting is great but you have to be careful. There are harmful sites and files online. The people behind those files are always looking for new ways to get into your computer. So, do your own research and protect yourself while you torrent. Please do all the torrenting legally.
Careers are oftentimes forged when people meet the right folks at the right times. This is especially true in the technology industry. All of you who are a part of this industry know very well how important it is to stay well connected and interact with your peers. Of course, tech events are where you get to meet your colleagues and get an insight into what they are currently working on. These conferences can be really valuable when it comes to your potential career opportunities. So, you have to know how to prepare yourself well and take the best out of these events.
Why do you want to go?
You have to ask yourself this question before you go anywhere. Take a good look at the event’s keynotes and workshops and compare that to your priorities in the office and your personal ambitions. How do you benefit from that event? Is it for your personal gain or for work? Consult your boss and colleagues who aren’t attending the event and figure out why they decided not to come and whether there are some particular breakouts that would benefit you and your team at work. These all serve to provide you with the reasons of why you should or should not attend.
Look at the list of attendees
The value of an event also lies in the list of people who will be there. That’s why you should look at the list of attendees and see if you can spot someone who garners interests or someone who you already know. You will most likely see some interesting names there so make sure to do some networking while you’re there. Also, you should solidify existing professional relationships. Don’t just rush to meet the new contacts, devote some time to your existing ones. If you can’t find the list of attendees, reach out to your colleagues on LinkedIn and similar social media platforms. Enquire there about the event and you’ll probably find people who are attending.
Download available software for the event
Oftentimes tech events have their own apps for smart devices that will help you navigate easier through the event space, find your favorite speakers and other stuff that could be of use to you. On top of that, many apps of this kind have a schedule of the event on them. You can take advantage of that by creating your own schedule with the help of that one. Maybe there are some segments of the event or conference you’d like to avoid. Your time is precious and you probably can’t waste it on things that are not interesting to you. That’s why you should check out whether there is some event software available to attendees. If there is, it’s there probably to help you get the most out of the event.
You are there to learn, not to compete
It’s fine to feel competitive when you’re in the room full of people from other companies that are probably the rivals of your company. However, you should never allow that feeling to overwhelm you during the event. Look, no one at the conference would be so friendly in a normal, everyday environment. However, at the venue, you all have to mingle and be friendly. Why? You are there to learn and take something valuable out of each other. Even though it shouldn’t be strictly business. Well, it kind of is. It is a professional event, after all. Right?
Do not forget to connect!
Say that you’ve just met a colleague at the event. You’ve exchanged a few words, you’ve realized that the person you talked to can be potentially valuable. What is the worst thing that you can do after meeting such a person? The worst thing would be to do nothing. You can’t afford to forget valuable contacts. That’s why you should make it a habit to connect to these individuals as soon as you’re done talking to them. Find the person on LinkedIn or Twitter, trade contact info, do everything to remain in contact. You never know how valuable someone can be.
Are you ready for the event now? Well, there are some things beside the ones mentioned here but these are your top priority. Well, they should be your top priority. Prepare well, do the research and go. Remember, contacts are valuable, the event is there for you to learn something that can benefit both you personally and your company.
Are you planning an event? Do you need to attract more people to your business, make your company stand out and get noticed? If so, a good event goes without saying as a major prerequisite for that. Of course, it’s easy for big companies to host events. Well, it’s not that easy but it’s certainly better when you have loads of money at your disposal, right? Well, if you belong to the less fortunate group here, where you have to allocate each buck carefully, take a look below and you’ll find useful tips that will help you do just that.
Timing is important
You know how hotels located in mountains charge less when it’s autumn? That’s because fewer people visit highlands when there’s no snow which means less revenue. In turn, hotels lower the prices to attract people to still consider making a short escape from the city life and relax in the mountains. When it comes to events, the concept is quite similar. Since you’ll hunt for a venue, it is good to learn about seasons. Venues often share bookings with other events such as weddings or receptions. If you go for that season, you’ll be paying a lot. Instead, schedule wisely, see if you can pick out a date when there are no other events. Pick a ‘cheaper’ date, you could save a lot of money.
Look for volunteers
Every event planner needs staff for their events. Without your own people helping with everything, there can be no event. It’s plain and simple. However, that doesn’t mean that you have to spend through the roof and hire contractors or something like that. Work with what you can get. Consider younger people who need experience in events to help manage things. Of course, you have to give something in return. But it doesn’t have to be money. Experience is a valuable asset too.
Finding a partner or a sponsor oftentimes isn’t easy. However, if you’re tight on cash, you need to try and look for sponsors or partners. Consider theme and purpose of your event and then look for organizations that might want to align themselves with your particular theme. Remember that both sides need to benefit from this. For example, if you’re hosting an event and you are a small tech company, try to figure out what other company (a partner or a sponsor) would benefit from having their logo displayed at your event. Many companies see sponsorships as a form of marketing. Take advantage of that. Also, if you can find a renowned partner/sponsor, that could help you with event experience. Your attendees will respect you more if they see logos of other giants besides yours. That means that your business is in good company.
Consider going digital
Back in the day printed material was everything. People needed it to plan, promote and basically do everything event-wise. Nowadays the situation is different. A great alternative that will save you money is technology. You can use e-mail to send invitations, promotional material, schedules and general info about the event. Also, you can even create a website for a fairly small sum of money. A simple website that has everything your attendees need to know about your event can go a long way.
Always keep an eye out on your budget
The budgeting process needs to start early. That’s because you want to know whether your event is going to be feasible. However, many planners forget to keep an eye out after planning a budget. That’s why updating it regularly needs to be a priority. Make it a habit to dedicate 10 to 20 minutes on a daily basis to updating your budget. That’s a good way to stay on top of new developments in real time and anticipate additional costs.
Having a tight budget can be a real pain in the neck. However, every single event planner had to make it work with small amount of money at least once in their career.
Unless your company is already financially sound, you’re probably going to heavily rely on corporate sponsorship for funding your event. Unfortunately, acquiring sponsorship isn’t as easy as just sending out a request via email. Sponsors are bombarded with dozens of request letters hardly different from your own.
Here are six secrets to up your prospects of securing sponsorship and cultivating a long-term relationship with event sponsors.
1. Check Sponsor Guidelines, if Applicable
Some companies sponsor events so often that they have created their own guidelines that outline their terms and conditions and application instructions. Review the guidelines if one is available and be careful not to include anything in your proposal that runs counter to the funding rules.
Some companies, for example, only sponsor during certain times of the year. Don’t be requesting event sponsorship for your March conference when the company is only providing funds during fall and winter. Likewise, don’t request a fund of $10,000 when the guideline clearly states that $8,000 is the maximum it provides.
2. Outline What You’re Willing to Provide in Return
Sponsors aren’t sponsoring your event out of altruism. They do it because they get exposure out of it in return. Your Proposal should outline in detail what you’re willing to give in return for the funds. You should include some sort of tiered system.
The following is an example of what is meant by this:
- Tier 1: $1,000 sponsorship – include sponsor logo on two swag items
- Tier 2: $2,000 sponsorship – include sponsor logo on digital signage
- Tier 3: $3,000 sponsorship – allow sponsor representative to speak for 10 minutes before conference presentation.
- Tier 4: $4,000 sponsorship – allow sponsor to set up a booth at the venue
- Tier 5: $5,000+ sponsorship – all of the above
The sponsor may also want to negotiate. Perhaps they’re interested in tier 1 but want their logo on three swag items. Be willing to negotiate to come to an agreement beneficial for both parties.
3. Foster a Long-Term Relationship
It’s easier to retain an existing sponsor than to find a new one. This is why you need to make an effort to keep the ones you managed to acquire. To remain on their good side, do some nice things for the sponsor even after the event. Perhaps you can write a positive review of one of the sponsor’s products or even offer some incentive to your followers who click your link and purchase the product.
By continuing to exhibit a gesture of goodwill, the sponsors will view your company favorably come time for your next event.
4. Be an Active Partner in Your Sponsor’s Charity
Some companies are actively involved in a charity or even have one they started themselves. Offer to do something for the charity. Maybe you can invite a representative to the event and allow that person to speak to your audience.
You should continue to be an active contributor for the charity after the event. You can create a video about the organization with a donation link, or volunteer some of your staff to partake in the charity’s own events.
A charity organization is a common collective that brings you and your sponsor closer together. If you are already active in a charity and your sponsor isn’t, then offer to make them an honorary participant in the organization. This will surely benefit the sponsor’s branding by adding a philanthropic aspect to their image.
5. Consider a Limited-Time Offer
It’s commonplace for for-profit companies to routinely provide special offers, such as 24-hour-only deals or promotional giveaway events.
The idea is to drive traffic to stores or online shops. You can do something similar when courting your sponsors. If you have reached out to multiple sponsors at once, then you can give a special offer to the first sponsor that signs on.
For instance, if you’re using a tier system like the one outlined earlier, then maybe you give the sponsor the next highest tier benefit (i.e. tier 3 benefits for tier 2 contribution).
You should make efforts to nurture sponsors the way you nurture customers throughout a sales process.
6. Pre-event Sponsor Powwow
Do you know what brings people together better than anything else? Food and drinks. Obviously, sponsors want a piece of your consumer base. You can do this by hosting a smaller get-together event in the days leading up to the main conference. This will be mainly for the attendees to get to know the sponsor and their products. Make it a food-centric event with plenty of refreshments served.
Of course, hosting a separate event is a whole new undertaking and entails additional expenses. Since this event is for the sponsors, let them know that you’ll help organize it if they completely foot the expenses.
Event management also includes your interactions with your sponsors. Sponsorship is a win-win solution for both parties, so make it known what your event brings to the table. A successful event means success for the sponsors since they benefit from the brand exposure. Show prospect sponsors why your proposal is a golden goose for them.
Promoting your event on social media is a given. However, most planners have a tendency to just stick to prominent social networks like Facebook and Twitter. If it’s a company conference you’re arranging, then LinkedIn of all networks is the spot to be advertising it. After all, LinkedIn is the place for business outreach.
Never used LinkedIn for event promotion? Here are a few ideas to help kick start your campaign.
1. LinkedIn Ads
There are two forms of paid LinkedIn Ads. The first is not unlike Google Adwords where you pay by the impression or with each click. The other method is a sponsored update, which is the more effective of the two because you can target the ads to a specific demographic by filtering results based on factors like industry, job title, location, etc.
The targeting can extend beyond your followers. Sponsored updates can be seen on a user’s update stream and even on their mobile devices.
Both methods come with analytics where you can check the number of times your ad appeared, click-through rate, and so on.
Photo credit: Ad Stage
LinkedIn Sponsored Update
Photo credit: Marketing Land
2. Use Your Company Profile
If you already have an existing company profile with a decent following, then use that as a primary outlet for reaching out. Just send a notice that you’re having an event and everyone and their family is invited. Follow up with a link to the main events page.
A LinkedIn company page doesn’t allow you to connect to people, though individual followers can choose to follow updates from your page. For this reason, your outreach may be limited depending on how well your brand is known. Nevertheless, the company page still serves as a nice main hub for sending out updates.
3. Get Your Staff to Do the Same
Your staff are part of the event planning just as much as you are. Even though some of their LinkedIn followers will overlap with your own, they may still have a good number of followers that aren’t currently following your company page.
Remind your staff that the event is a group effort and get them to do the same outreach on their end. To get them motivated, you can reward them the same way you would reward affiliates. Perhaps you can provide some sort of tier system where they get some prize for every X number of people they refer.
Aside from staff, you should also encourage anyone else involved in the event to do the same. This includes sponsors, speakers, and entertainers. They have just as much to benefit from in terms of exposure. It’s in their own interest to push the event.
4. LinkedIn Long-Form Publishing
LinkedIn has its own publishing platform where users can submit their own long-form posts. This is a great way to create informative content that helps establish your brand as an expert industry figure. Use the platform mainly for educational content, only briefly mentioning your event in passing so as not to come off as being too promotional. It is acceptable, however, to occasionally do a press release-style post highlighting the event, such as in this example with Lovegrove Entertainment.
All submitted posts are available for view on the “post” section of your profile. It’ also shared with your connections via news feed. Even members who aren’t followers can view your post and choose to receive updates the next time you post. It’s highly recommended that you set your profile visibility to “everyone,” which will make the post searchable both on LinkedIn and in search engines.
Keep in mind that long-form posts can only be submitted by individual users and not from company pages. Also, be sure to encourage readers to use the LinkedIn Pulse app, which sends industry-related posts to readers based on what they read or what their followers have read.
5. LinkedIn Groups
Promote your event in an industry-related LinkedIn Group or create your own. Whichever you do, be sure to become a valued contributing member. This means participating in discussions, lending your own expertise, or starting a new discussion topic.
What you don’t want to do is immediately begin pushing your event the minute you become a member. This will become blatantly clear what your motive is, and you’ll likely get banned by the group administrator. Focus on becoming a valued member of the group; only then will you earn the right to occasionally promote an event.
You can use LinkedIn’s group directory, which contains a comprehensive listing of groups sorted by alphabet.
6. Showcase Page
A LinkedIn Showcase Page is a subsection of your company page that has its own unique content and separate followers. Showcase pages are usually created to promote a smaller division within your company, or a smaller company within the parent company.
A showcase page can be created for your event. This can even be a permanent page if you hold events on a regular basis. This will be where you post the latest updates and other content, such as highlights from the previous event or behind-the-scenes stuff.
Once you have an events Showcase Page created, notify followers on your main company page to join. Encourage staff to do the same with their own followers even if they’re not current company page followers.
LinkedIn is heavily underutilized. Many planners fail to take advantage of this social network and its vast trove of resources for connecting to an industry demographic. Use LinkedIn for promoting your next event just as you would with Facebook or Twitter. The results will speak for itself.
You want guests to have a good time at your event. The fun, though, can come to an abrupt halt if someone ends up getting hurt. With an injury comes serious liability issues.
As a planner, it’s your obligation to ensure attendees and guests are able to partake in the activities in a safe environment. Security is of utmost importance and must not ever be overlooked.
1. Choose a Responsible Venue
The venue should provide a safe environment. Scout for the following when determining whether the venue meets safety requirements:
- Ask the venue administrator for records of the last fire and earthquake inspection
- Know where all the exits are. Can those doors be opened from the outside? Is there furniture or other equipment blocking emergency exit doors?
- Are there fire extinguishers located throughout the facility?
- Is there a clear path outside the venue designated for emergency vehicles?
- Can the venue accommodate the expected turnout? Exceeding the maximum occupancy limit can become a fire hazard.
These are the questions you need to be asking a venue administrator. Public facilities are required to follow strict building codes. Be sure the building is up to date and meets city mandates.
This is especially important in the wake of a massive fire at a warehouse in Oakland, CA. The fire broke out during an electronic dance event, leaving multiple attendees dead. As of the date of this writing, the case is still pending, but the building’s owner has confirmed that the venue has not been inspected since he signed the lease three years ago.
2. Check all Guest and Staff for ID
You should have a list of attendees that pre-registered. You should also have a system in place to register walk-in guests on the spot. People that registered should be given an Identification badge of sorts. Anyone without ID that is not company or venue staff should not be allowed to enter the premise. No exceptions.
People who try to enter without ID may simply be party crashers trying to freeload on the event without paying for a ticket. However, there may also be those looking to enter to disrupt the event in some way or cause deliberate bodily harm. Either way, people without ID need to be turned away.
On the subject of checking IDs, all bags should be searched as well. Make it known on the company events page and on all promotional material that ALL bags are subject to a search. This also includes bodily scans using a metal detector.
3. Train Event Staff
Your event staff needs to know how to react in an emergency scenario, both natural and manmade. If the fire alarm goes off, for example, does staff exit the venue with everyone else, or do select members stay behind to ensure exit in a safe and orderly manner?
What about an unruly guest? If he’s not cooperating with staff orders, how do they proceed? At what point does it become appropriate to use physical force to restrain a disorderly guest?
There is also the very serious and scary issue of an active shooter or terrorist attack. This has become an unfortunate reality, and an event with a mass public gathering creates an open opportunity for creating mass casualties. What’s the procedure if an active shooter is suspected of being on the premise or even in an adjacent facility?
4. Prepare for Worst-Case Scenarios
Worst-case scenarios are unlikely to occur, but your staff needs to be ready to respond in the event something goes wrong.
Prepare a backup plan and perform a dry-run with your team before the event. A backup plan may include the following scenarios:
- Creating a designated rallying point for guests in the event of a fire or earthquake.
- Designating a room for treating an injury while awaiting medical arrival
- Designating a room for holding an unruly guest while awaiting police arrival
- Determining who on your staff is CPR-certified or has some other medical training
Each staff member should also have walkie-talkies so they can stay in communication among one another throughout an emergency.
5. Hiring Real Security Personnel
Some event planners limit the security to their own staff with some level of informal security training. It’s recommended, however, that you hire an actual security detail. This includes a team of formerly trained individuals in full uniform and armed with items like zip cuffs, batons, and possibly a firearm. Their presence alone is often enough to deter would-be troublemakers.
The security crew will then be your go-to contact for all emergency situations. The security personnel are the pros here, and all guests and staff will take instructions from them if disaster hits.
Some security services also provide plain-clothing personnel to blend in with the attendees. This allows them to more easily spot suspicious activity. If the security detail includes undercover personnel, be sure your staff recognizes who these people are.
6. Assess the Event
Higher profile events are more prone to disruption. Would you classify your event as high profile? This is something that a trained security team may be able to determine based on factors like location, number of attendees, and nature of event.
If your company or product is met with disapproval from a certain group, for example, then it could be disrupted by protestors who may incite violence. An assessment will determine the level of security you need. If it’s very low risk, then you may not even need professional security and can make do with your own staff.
Security assessment would be a nonissue in a perfect world. Unfortunately, the reality and the times we live in call for security measures to keep guests safe and prevent a productive event from turning into a nightmare.
You’re falling short on your marketing potential if you’re not using Pinterest for promoting your next event. What’s so special about this social network? For starters, it has 72.5 million users as of early 2015. 71% of those users are women. With that in mind, this is a great resource to take advantage of if you’re trying to court the female demographic.
Here’s a few tips to make the most of this image-centric social network.
1. Create Pinterest Boards
Pinterest boards are a way for users to organize their photos into categories. You can create a board specifically for your event and include all the relevant photos, including pics of the venue, company products that will be for sale, and so on.
Give the board a name that is easily recognizable so that followers will know what to expect when they browse the board and (hopefully) pin their favorite photos. Like with most other social media outlets, you should also include the event’s hashtag for your boards.
Here’s a great example of a Pinterest board for an event. This board belongs to hospitality and event planner Sara Berger.
Photo credit: Sara Berger’s Pinterest
As you can see, the board includes a diverse selection of images. This includes photos of the printed flyers posted on a pole and folded into an airplane. It also includes a number of infographics.
2. Utilize Secret Boards
Secret boards are exactly what the name suggests. They’re only visible to you and whoever you choose to give viewing privileges to. Secret boards are a great way to start most boards. Once the board begins to rack up the pins, then that’s when you make it public. After all, a board with pins in the single digits probably won’t reflect well on your brand.
Your event board can initially be made a secret with access only to staff members and loyal consumers. You can make the board public once the pins have accrued to a decent number.
You can also set up multiple secret boards for your event with different collections of photos for each. Publicly publish only the ones that reach a certain number of pins. This is a good way of gauging the boards that will perform well with a general audience.
3. Connect with Other Pinners
As an active Pinterest user, you should also pin your favorite photos belonging to users in your event industry. Why should you do this? For one thing, building up someone else’s board is a nice thing to do. Second, by being a regular pinner and commenter on other boards, you’ll see who else are doing the same.
These people are your targeted demographic that you want to reach out to. Once you identified specific users, use Pinterest’s private message feature to reach out to these people on a more personal level. Not everyone will respond, but the ones that do may be more inclined to hear about your event.
4, Post “Epic Fail” Pics
Normally, you want to post the most flattering pics that you think will generate a lot of pins. However, you can get just as many pins by going the opposite route. You don’t always have to take your campaign so seriously. Show your followers that you have a lighthearted side by posting pics from portions of the previous event that, in hindsight, are mistakes to be avoided.
Photo credit: Busy Event’s Pinterest
Here is an excellent example of this from Pinterest user Busy Event. The board included a number of things that you generally wouldn’t want your followers to be privy of. Photos included event staff members dozing off, misspelled signs and banners, and a presentation being given before a near-empty room.
5. Be Selective with Your Images
Don’t just upload any pics that are event-related. Be choosy about what goes on your board. Studies have actually been done on the types of images that get the most pins. It helps to keep a close eye on these studies.
According to one study, for example, color plays a very important role. In fact, images with multiple dominant colors receive over three times the pins as images with only a single dominant color. The image below illustrates this perfectly.
Photo credit: Search EngineWatch
The same research also suggested that images with red tends to get a good number of pins. Also, images that contain less than 30% white space gets repined the most. Finally, images that do NOT contain a human face is 23% more likely to be repined.
To make the most of social media promotion, you have to make use of the social networks beyond the obvious sites like Facebook and Twitter. Pinterest has a lot of potential for event planners, and implementing the steps above should help you build your attendance rate to new levels.
Why should you use Instagram? Well, it’s really more of a question of why not. The statistic says it all. According to one report, the social network giant has 500 million monthly users and 300 million daily active users as of June 2016. With these stats, it makes all the sense to use this powerful social media resource for getting word out about your next event.
Here’s a few tips to help you connect and build a receptive audience.
1. Create a Funny Meme
Photo credit: Frabz
Memes are a great way of adding a humorous post or two to your Instagram. This can be a post of you or a staff along with a funny quote. It can even be an image of a celebrity, an animated character, or even an animal.
Preferably, the quote should be something industry-related. If there is a well-known figure in your industry, then consider using that person in your meme. For a tech-related event, for example, you may want to consider Steve Jobs or Ashton Kutcher in his role as Steve Jobs.
2. Add a Countdown
Countdowns help build anticipation and excitement. You can add a countdown widget on your main event site. This includes a timer that counts down the days, hours, and minutes in real time. You should also do a countdown on your Instagram.
For each day, include a post that shows the number of days left before the event. This can be a graphical animation or even a photo of a helium balloon in the shape of the number. It can also be a photo of you or a staff member holding up a piece of paper with the number written on it.
For one of its event tours, the band Tenth Avenue North used the following image for one of its countdown days:
Photo credit: Tenth Avenue Nation
Here’s another example of countdown days:
Photo credit: Google Plus
3. Post Images of the Event Venue
When you’re scouting potential venues, you should take pics of pertinent areas within the facility. Once you have a location secured, post those pics on your Instagram to show attendees a preview of what they can expect once they walk through the doors.
Since Instagram also lets you film short videos, this can also include a brief video tour of the place. Images can also include descriptions. You can, for example, post a pic of the venue’s podium and add that this is where speakers X and Y will be presenting.
You can also post pics of the exterior or nearby landmarks, so attendees will recognize the place once they arrive.
Trendjacking is the act of capitalizing on a current trend, image, meme, GIF, etc. If there is a piece of content out there that is a social media trend, then include it as part of your Instagram post. Of course, you should find a way to tie it back to your industry or event.
What trend can you capitalize on at this moment? Pokémon Go is a huge trend as of the date of this post. There’s quite a few Instagram posts of places with Pokémon creatures edited in. Perhaps you can do the same thing with the venue and joke that the event – due to its location – is also a great place for capturing rare Pokémon monsters.
Another trend that’s been out for a while is the “keep calm and…” slogan. Complete the slogan using a witty and industry-related phrase.
5. Add Images of Your Flyer
You can upload a digital pic of the event flyer. This is simple yet effective because the flyer contains all the essential information. Here’s an example from a Valentine’s Day event held by Incognito Radio:
Photo credit: Ticket Bud
Keep in mind, though, that this should be done sparingly. Post it several weeks out and again just a few days before the event. You don’t want to overdo it here because flyers do come off as promotional, and uploading a flyer – even a different version of the original – will make your audience feel like they’re being sold to.
Instagram is your canvas for posting visually rich images. Use it to your advantage to hype up your next event. Pictures, after all, are worth a thousand words, thus making Instagram a powerful social media promotion tool.