Ask the Attendees: @ScottSchmaren #AmplifyNYC16

AMPLIFY YOUR BRAND 2016 is a two-day learning event with a program filled with panels you won’t find anywhere else! Learn how to build your buzz and grow your brand in-person from experts, members of the media and industry pros who will not only share their insight with you, but answer your burning questions live and in person!

This rare learning opportunity gives attendees an all access pass to two days of powerful and engaging education, media and influencer panels, guest experts, tools, templates and more. Consider it years of PR, social media, branding and marketing education and life experience dynamically delivered to you in only one engaging and exciting weekend!
Hosted by industry veterans and experts Janine Just of Janine Just Inc, and the creator of the TechStyle NYC Experience along with Sabina Hitchen, co-founder of TinShingle.com and founder of SabinaKnows.com, the live and limited-space educational event will equip participants with everything they need to amplify their brand quickly and confidently in 2016 and beyond.

We talked to Scott Schmaren, NeuroPerformanceologist 

First of all, please tell our readers about you - what is the company all about?

Most of my life I was obese, I was teased and bullied and at my peak I weighed 360 pounds (I'm 5'6") and I had a 56" waist. Through my desperation I began to study how my mind worked. I developed techniques that allowed me to discover the unconditional love I have for myself...Now...I have lost and kept off more than 180 pounds and my life is Amazing and everyday I am committed to helping others truly discover how amazing they are...And we all are.

What were the 3 keys to getting the company off the ground - where did you invest your time?

1. My life changing transformation, losing 180+ pounds and changing my thought processes
2. Developing the techniques I use into a system that the average person could use to improve their lives.
3. Doing everything I can to get the word as to what I do like: Radio, TV, print and social media, speaking to groups and organizations and using all my speaking opportunities as a platform to present my programs to an audience.

Just having participated in the Amplify Your Brand Workshop with Sabina Hitchen and Janine Just, what role do live events play in your branding and marketing initiatives?

Live events are key to my success. They are my platform for promoting what I do and they are also opportunities as profit centers for generating income.

What was a successful social media campaign you hosted that showed great engagement and traction?

Social media is a new animal for me and using Facebook, Linkedin, Instagram and Twitter as vehicles to promote upcoming events and to show what is happening during one events is key and each of these platforms has generated income for me in the short time I have been using them.