Recently, we told you about TechStyle, an event held during Fashion Week that brought together fashion and technology. The event had a wonderful turnout and attendees enjoyed the chance to celebrate NYC's fashion week in techsy style!
But just who are the brands that attended the event? What's their take on the event industry? And what did they think of TechsyStyle? We took the opportunity to interview a few of the attendees and over the next few days will be featuring their interviews, read on for a peek inside the guests' heads:
- First of all, please tell our readers about Arizona/SkinnyGirl.
AriZona Beverages is America's #1 Iced Tea and Juice-Drink brand. Skinnygirl Sparklers is our first collaboration with Bethenny Frankel's Skinnygirl brand. We partnered to create her first non-alcoholic beverage line of sparkling fruit waters.
- What is the company all about?
AriZona strives to provide great-tasting products, using top-quality ingredients, presented in uniquely designed packaging. We are also known for our widely popular signature 'Big Can', priced at just 99 cents.
- What were the 3 keys to getting the company off the ground - where did you invest your time?
A great tasting product
To use top-quality ingredients
To keep it affordable for the consumer
- What was your experience like at TechStyle this year? What was your biggest takeaway?
We had a very successful experience at TechStyle this year. We were able to not only interact with consumers but also press. It was very interesting to see what is working in technology as well as fashion and how we can work with those things and make them work for our brand as well.
-What role do live events play in your branding and marketing initiatives?
Live events are the most important part of our marketing strategy. As a beverage brand our mission is to get product into the consumers hand for them to sample.
- Do you use social media often to bring awareness to your brand? If so, how has it helped?
Social media is very important to bringing brand awareness to our audience. It's a way of connecting with them to share new products and receive their opinions/feedback and what else they're looking for from our product!