At the height of NYFW, Janine Just Inc. presents TechStyle NYC, a day-to-night leisure of experiences at the nexus of fashion & technology, drawing influential media, bloggers, & celebrities into one fashion-forward event. Set above the bustle of fashion week, the lounge offers a welcome reprieve to VIPs to discover, the new, next and now among the emerging brands curated into the showcase. The event had a wonderful turnout and attendees enjoyed the chance to celebrate NYC’s fashion week in techsy style!
But just who are the brands that attended the event? What’s their take on the event industry? And what did they think of TechStyleNYC? We took the opportunity to interview a few of the attendees and over the next few days will be featuring their interviews, read on for a peek inside the experience:
We talked to Claudine DeSola, founder of/stylist at Caravan Stylist Studio
First of all, please tell our readers about you - what is the company all about?
We are a beauty studio for bloggers/ editors/ digital influencers and talent at THE GREGORY HOTEL
What were the 3 keys to getting the company off the ground - where did you invest your time?
Research finding cool brands to associate with, Networking with nice and wonderful people, thinking outside the box
Creativity is our hottest commodity and you can’t put a price on it
Just having participated in TechStyle NYC, what role do live events play in your branding and marketing initiatives?
Super important – it is all about bringing people an experience – it is a game changer – hear about a product and maybe try it – experience it and love it – SOLD !
What was a successful social media campaign you hosted that showed great engagement and traction?
Our #newyorkmap project we just got 30+ designers Shoshanna, Charlotte Ronson, Patricia Underwood involved in a NEW YORK map project
Finally, what is your favorite app?
Instagram I love the visual aspect but also have a ton of meditation apps I use during the day and to go to sleep at night