One of the big logistics we have to deal with as event planners is speaker management. For an average conference, we could be dealing with 20 speakers or more and this can all be a bit confusing. However, most planners have this logistic down pat so I have just a few suggestions for taking it to the next level.
I don’t believe the first thought in our minds should be to get free speakers. Why? Because speakers are a huge reason people attend events and are critical to the success of our event. If they do a good job, people learn a lot and appreciate the event. If they don’t, well, we all know what happens. So – consider your compensation plan. If you can, always pay your speakers. If it’s not in the budget, you must find mutual benefit. This could be introductions to potential clients, exhibiting space or other perks. And always, always, cover their registration for the event.
When you request a presentation deck due by a set date, follow up as needed to keep to that date. Many speakers will only stick to deadlines if they think that you will. So – make sure the expectations are clear in the beginning and that you follow up regularly.
SET THE STANDARDS
Inspire your speakers to take their session to the next level – share videos from your favorite sessions, encourage them to use pictures and videos and give your speakers everything they need to be inventive. Make sure the technology is up-to-date and easy to use.
Liz King Caruso
Liz King Caruso is an Event Strategist, Consultant and Speaker. As CEO of Liz King Events and techsytalk, she has helped countless thought leaders grow their audience and sell their products through in-person, virtual & hybrid events. Liz is a big-picture person – passionate about tying events into an overall sales and marketing strategy and being efficient at every point of the process. Technology is her niche and she’s obsessed with helping organizations of every size leverage technology to produce more engaging and seamless event experiences.
In addition to her client work, Liz connects & educates her industry colleagues through platforms she has built – techsytalk GLOBAL, the techsytalk community & IGNITE Consulting program.
Liz has been featured as Eventex’s 50 Most Innovative Virtual Meeting Planners, Successful Meetings list of 25 Most Influential People in the Meetings Industry, Top 5 Women in Event Tech, amongst other awards.