6 Reasons Why Video Should Be a Priority in 2014 by @WYZOWL

So 2014 is well underway and if you haven’t already got video in your marketing strategy then you’re doing it all wrong! No matter what business you may have, a video explainer can significantly help increase your digital presence.

Check out these top 6 reasons to find out why…

It Will Sell Your Stuff
No matter what you’re selling, a video is a great way to market your product. If you’ve just released an app then a demo video is the ideal way to get more people downloading it. Not only does it give users a taster of what to expect if they buy, but it’s a great way to show off your product!

Alternatively you could opt for an animated video to help promote your business. This is a great way to tell the story of what problems your customers face – so that they can relate to it – and you can offer them the solution!

Video:

• Shows off your product
• Increases your sales
• Demonstrates how you solve problems

It Will Help with SEO
Forrester Research found out that you’re 53 times more likely to get onto page one of Google if you include video on your website. Now you can’t argue with those stats can you? It’s also true that Google actually monitors how long visitors spend on your website – and the longer people spend – the better your rankings. So if you have a video then your prospective customers are more likely to watch it and therefore spend longer your site. Bottom line is, if you’re not making the most of video then you may be missing out on some serious SEO potential.

Did you know…

• Over 90% of traffic is video content
• You’re 53 times more likely to reach page one of Google
• Visitors on average will stay on your site for 2 minutes longer

A Video Tells a Thousand Words
Well 1.8 million words to be more exact. That’s right, Forrester Research again found out that video is so powerful, it’s the equivalent of having 3,600 web pages! Just imagine the time and effort you’ll save if you decide to feature a video on your website. The great thing about video is that it’s so easy to get your story across in such a short amount of time and people respond really well to that.

Video:

• Equates to 1.8 million words
• Gets your story across quickly
• Saves you time and effort

YouTube is the Second Largest Search Engine
You probably don’t really think of YouTube as a search engine, but the fact is people use YouTube to search for everything! From tips on how to bake the perfect brownies, to advice on improving your SEO, billions of searches are conducted each month and it’s because people would much rather watch a video explainer, than read text on a page!

Did you know…

• YouTube is the worlds second largest search engine
• YouTube is now 28% of all Google searches
• Over 1 billion unique users visit YouTube each month

It Builds Your Brand
Building your brand is important and it’s not just the style of your logo or the colors of your product that will create the perfect brand. Literally everything you do will be associated with your company so you need to make sure that you tell your digital story well. And what better way to do that than by creating a video explainer to reaffirm what you’re all about? Within 2 minutes your audience will know exactly who you are and you’ll stand out from the crowd.

Video will:

• Build up customer trust
• Keep you memorable
• Ensure you stand apart from competitors

It’s Great for Social Sharing
Think about social media for a second. How many videos do you see being posted everyday on your news feed? Lets be honest people love to share fun content and what’s more interesting than a video? Just last year Instagram realized the importance of video so they added it to their app. In 2013 we also saw the launch of Vine, a video social network that in just 7 months of its launch, had 40 million users signed up!

Did you know…

• Internet users watch on average 186 videos each month
• 60% of people share videos
• 80% of users remember a video ad they watched in the past month

So there you have it – our top 6 reasons to make video your top priority this year. Video really is taking over the world so if you haven’t already, now is the time to start thinking about your explainer video.

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About Wyzowl
We are a passionate team of video professionals who specialize in creating animated and screen recorded explainer videos. From innovative startups to really large corporations, we work with customers from all over the world and we’re committed to creating the best videos on the web!

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